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Ferrari Company Profile: Revenue, Business Model & Strategy

Research depth: 5 milestones · 10 FAQs

Ferrari N.V. is an Italian luxury sports car maker based in Maranello, founded by Enzo Ferrari (first car 1947). In 2025 it shipped 13,640 cars and reported ~$8.08 billion (€7.15 billion) in net revenues and ~$1.81 billion (€1.6 billion) in net profit. Exor is its largest shareholder and Benedetto Vigna is CEO.

How Ferrari makes money: Ferrari N.V. operates a unique ultra-luxury business model that blends high-performance automotive engineering with luxury goods brand exclusivity.

Revenue & employees CEO history Founders Business model

Annual Revenue (FY2025)~$8.1B

Employees5,435

CEOBenedetto Vigna

Founded1947

IndustryAutomotive

By Swet ParvadiyaLast reviewed: October 1, 2026

Data sources: annual reports, SEC filings, methodology

Industry:Automotive

Ferrari N.V. key figures

Ferrari N.V. had revenue of ~$8.1B for fiscal year 2025, up 7.0% from FY2024. Net income was ~$1.8B, a net margin of 22.3%.

Source: Ferrari N.V. annual report (Form 20-F, SEC EDGAR, filed 2026-02-19) · Last reviewed October 2026

Revenue growth, FY2016 to FY2025: +9.7% a year; Compound annual rate, ~$3.5B to ~$8.1B
Peak revenue year: FY2025; The latest annual year is the highest in this series
Revenue per employee: ~$1.5M; FY2025 revenue divided by 5,435 employees; headcount may use another date
Current chief executive: Benedetto Vigna; In the role since 2021 (5 years)
Documented transactions: 3; Between 1976 and 2014
Founded: 1947; 79 years ago

Where was Ferrari founded?: Ferrari was founded in Maranello, Italy in 1947. wikidata.org
When did Ferrari start?: Ferrari was founded in 1947.
How old is Ferrari?: Ferrari is 79 years old as of 2026.
Who is the CEO of Ferrari?: Benedetto Vigna is the CEO of Ferrari, in the role since 2021.
Where is Ferrari headquartered?: Ferrari is headquartered in Maranello, Italy.
How many employees does Ferrari have?: Ferrari has about 5,435 employees.

In-Depth Analysis

395 words · 2 min read

Ferrari N.V. is an Italian luxury sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1947, it operates with a strict scarcity-based business model, producing a limited number of vehicles to maintain industry-leading profit margins, tied to its historic Formula 1 racing team.

What Does Ferrari Do?

Ferrari designs, engineers, and manufactures ultra-luxury sports cars, grand tourers, and hypercars. Beyond manufacturing, they operate Scuderia Ferrari, the oldest and most successful racing team in Formula 1 history. They also operate a lucrative lifestyle and merchandising division, licensing the famous Prancing Horse logo globally.

How Does Ferrari Make Money?

Ferrari generates revenue through the sale of vehicles and spare parts, engine sales (historically to Maserati), sponsorship/commercial rights in Formula 1, and brand licensing. Their profit margins are driven by base prices combined with the 'Tailor Made' personalization program, where customers routinely spend hundreds of thousands of dollars on bespoke paint and interior finishes.

Ferrari History: From Track to Street

Enzo Ferrari never intended to build road cars. He founded Scuderia Ferrari in 1929 to race Alfa Romeos. After World War II, he began building his own cars, reluctantly selling them to wealthy clients solely to fund his racing obsession. Over decades, the mystique of the brand grew, culminating in Fiat acquiring a 50% stake in 1969 to ensure financial stability.

Ferrari CEO and Leadership

Benedetto Vigna currently leads Ferrari, bringing a crucial background in technology and semiconductors. His primary mandate is handling the delicate transition into electric vehicles, ensuring that a silent electric Ferrari still carries the emotional resonance and prestige of a roaring V12.

Ferrari Financial Results 2025-2026

Ferrari reported 2025 net revenues of ~$8.08 billion (€7.15 billion) (up 7%), net profit of about $1.81 billion (€1.6 billion), adjusted EBITDA of ~$3.13 billion (€2.77 billion) (38.8% margin) and 13,640 shipments. In Q2 2026 revenue rose 8.4% to ~$2.19 billion (€1.94 billion) with a 39.0% EBITDA margin, and 2026 revenue guidance was raised to about $8.59 billion (€7.6 billion).

Who Owns Ferrari?

Ferrari trades as RACE on the NYSE and Euronext Milan. Exor, the Agnelli family holding company, is the largest shareholder, followed by Piero Ferrari. John Elkann is Executive Chairman.

The Luce: Ferrari's First Electric Car

Unveiled in May 2026 at about €550,000, the Luce begins deliveries in Q4 2026. Its reception split opinion, but Ferrari says its order book is full through 2027.

Ferrari N.V. Key Facts

Company	Ferrari N.V.
Annual revenue change	+7.0% (FY2024–FY2025)
Financials	~$8.1B (FY2025, last reviewed October 2026)
FY2025 net income	~$1.8B
Last reviewed	By Swet Parvadiya, Founder & Editor - October 2026
Founded	1947
Founder(s)	Enzo Ferrari
CEO	Benedetto Vigna
Headquarters	Maranello, Italy
Industry	Automotive
Employees	5,435+

Ferrari Company Profile: Revenue, Business Model & Strategy

"Ferrari N.V. is an Italian luxury sports car manufacturer. By artificially limiting production and leaning on its leading Formula 1 pedigree, it maintains large brand prestige and industry-leading margins."

Why Ferrari N.V. Wins

Ferrari wins because its brand, built through continuous Formula 1 competition since 1950, cannot be copied. That heritage gives it pricing power, full order books and margins no other carmaker matches.

Ferrari N.V. operates in a competitive market alongside Porsche, Lamborghini. Analysts frequently compare Ferrari N.V. and Porsche due to their overlapping products, target markets, and strategic positioning. See full comparison →

Revenue

~$8.1B

Founded

1947

Employees

5K+

Author: Swet ParvadiyaCompany Research

Key Facts

Founded: Ferrari N.V. was established in 1947 and is headquartered in Maranello, Italy.
Revenue: Ferrari N.V. had ~$8.1B in annual revenue (FY2025).
Scale: Ferrari N.V. employs 5,435 people globally.
Business Model: Ferrari N.V. operates a unique ultra-luxury business model that blends high-performance automotive engineering.
Competitive Edge: Ferrari's insurmountable competitive moat combines seventy-five years of Scuderia Ferrari Formula 1 racing heritage.

How Ferrari Makes Money

Capital Allocation & Scaling Mechanics

operates a unique ultra-luxury business model that blends high-performance automotive engineering with luxury goods brand exclusivity. Revenue is generated across four primary streams: Cars and Spare Parts (over 85% of net revenues, driven by shipments of Range, Special Series, and Icona/Supercar models including the 296 GTB, SF90 Stradale, Purosangue, and 12Cilindri), Sponsorship, Commercial and Brand (Formula 1 Scuderia Ferrari racing sponsorship agreements, commercial rights from Formula 1 participation, and luxury retail merchandise licensing), Engine Sales (historically supplying Maserati with V6 and V8 engines), and Financial Services (providing retail customer financing and leasing in the United States and Europe). Ferrari ships approximately 13,000 vehicles annually, deliberately capping production to maintain long waiting lists and high residual resale values.

Explore Ferrari N.V. In Depth

📅Ferrari N.V. History & Milestones 💼How Ferrari N.V. Makes Money 📊Ferrari N.V. Revenue & Financials ⚔️Ferrari N.V. Competitive Strategy & SWOT 👤Ferrari N.V. Founders & Origin Story 🏆Ferrari N.V. CEO History & Leadership 🤝Ferrari N.V. Acquisitions & Deals

What Is Ferrari N.V.'s Growth Strategy?

Ferrari's strategy is 'multi-energy': it sells combustion, plug-in hybrid and now fully electric cars side by side, built in-house at the e-building in Maranello that opened in June 2024. Growth comes from mix (hypercars such as the F80, the Purosangue and special series), personalization, sponsorship and lifestyle income, rather than from big volume increases.

How Much Revenue Does Ferrari Generate?

Ferrari grew net revenues from ~$3.5 billion (€3.1 billion) in 2016 to ~$8.08 billion (€7.15 billion) in 2025 while shipments rose only from about 8,000 to 13,640 cars. In 2025 revenue rose 7% (8% at constant currency), EBIT margin improved 120 basis points to 29.5%, adjusted EBITDA reached ~$3.13 billion (€2.77 billion) (38.8% margin) and industrial free cash flow exceeded ~$1.69 billion (€1.5 billion). In Q2 2026 net revenues rose 8.4% to ~$2.19 billion (€1.94 billion), EBITDA hit ~$853 million (€755 million) (39.0% margin) and EBIT ~$684 million (€605 million) (31.2%), and management raised 2026 guidance to roughly $8.59 billion (€7.6 billion) of revenue and adjusted EBITDA of at least ~$3.36 billion (€2.97 billion). Ferrari commands a luxury premium in the market, sustaining a valuation well over $70 billion as one of the world's most powerful brands.

Financial Metric	Estimated Value
Employee Count	5,435 +
Latest Annual Revenue	~$8.1B (FY2025)

Historical Revenue Chart

Ferrari N.V. Annual Revenue History

Figures are in the currency each year was reported in.

Fiscal Year	Revenue Figure	YoY Change
FY2016	~$3.5B	N/A
FY2017	~$3.9B	+10.0%
FY2018	~$3.9B	+0.1%
FY2019	~$4.3B	+10.1%
FY2020	~$3.9B	-8.1%
FY2021	~$4.8B	+23.4%
FY2022	~$5.8B	+19.3%
FY2023	~$6.7B	+17.2%
FY2024	~$7.5B	+11.8%
FY2025	~$8.1B	+7.0%

The source for each year is listed on the Ferrari N.V. financials page.

Core Strength

The Prancing Horse is globally recognized as the ultimate symbol of wealth, speed, and Italian heritage. It is a Veblen good; higher prices actually increase demand.

Key Weakness

The brand's identity is heavily tied to the sound and visceral feel of internal combustion engines, particularly their V8s and V12s. Moving to silent EVs poses an emotional risk to the brand.

Deep Dive into Ferrari N.V. SWOT Analysis

Who Are Ferrari N.V.'s Main Competitors?

Ferrari operates in a league entirely its own. While it technically competes against Lamborghini, McLaren, and Aston Martin, its absolute greatest strategic weapon is artificial scarcity. By deliberately manufacturing fewer cars than the market demands (producing just over 13,000 vehicles annually), Ferrari maintains an unparalleled aura of exclusivity, allowing it to charge utterly massive, industry-leading profit margins (often exceeding 27% operating margin). Following its highly successful spin-off from Fiat Chrysler, the company functions more like an ultra-luxury fashion house (like Hermès) than a traditional automaker, ensuring demand completely outstrips supply for years in advance.

Top Competitors	Head-to-Head Analysis
Porsche	Compare vs Porsche→
Lamborghini	Compare vs Lamborghini→

What Is Ferrari N.V.'s Full Historical Timeline?

Historical Timeline & Strategic Pivots

Key Milestones

1929 - Scuderia Ferrari Founded

Enzo Ferrari founded the Scuderia Ferrari racing team in Modena in 1929.

1969 -

Ferrari acquired Fiat's Acquisition of Ferrari. In 1969, Enzo Ferrari, facing mounting financial pressure to fund his racing operations and modernize his road car production facilities, sold a 50% stake in his company to the Italian automotive giant Fiat S.p.A.

1987 - F40 Launched

Ferrari launched the F40 in 1987 to mark its 40th anniversary.

2015 - Ferrari IPO

Ferrari listed on the New York Stock Exchange in October 2015.

2016 - Separation From Fiat Chrysler

Ferrari completed its separation from Fiat Chrysler Automobiles in January 2016.

2018 -

John Elkann became chairman of Ferrari in 2018. Represents Ferrari's largest shareholder, Exor, on the board and oversees long-term strategy.

2021 -

Benedetto Vigna became CEO of Ferrari in 2021. Vigna's leadership marks a profound shift for Ferrari, emphasizing digital innovation and sustainable performance over pure internal combustion heritage.

Risks & Weaknesses

Analytical Assessment

Primary Risk Factor

The biggest risk is that electric models such as the Luce fail to win over buyers who value Ferrari's engines and sound, weakening the pricing power the whole business depends on.

Risk assessment based on public filings, SWOT analysis, and verified industry data. Not financial advice.

How Did Ferrari Start and Grow?

Established

1947

Fiscal Revenue (FY2025)

~$8.1B

Workforce

5K+

HQ Location

Maranello, Italy

Ferrari competes less with other automakers and more with alternative luxury asset classes. While Porsche, Lamborghini, and McLaren are direct mechanical competitors, Ferrari's true competitors for wallet share are art collections, yachts, and private aviation.

Key Turning Point

2022: The Strategic Shift That Created a Behemoth

After years of executives swearing they would never build a SUV, Ferrari released the Purosangue (four-door, four-seat) to capture the lucrative ultra-luxury SUV market proven by the Lamborghini Urus.

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Explore Ferrari In Depth

Detailed research across every dimension of Ferrari — history, financials, leadership, and strategy.

Company History

Enzo Ferrari sold road cars only to pay for racing, and that racing-first priority still shapes how Ferrari builds and sells its cars today.

Full Ferrari history →

Revenue & Financials

Ferrari had ~$8.1B in revenue for fiscal year 2025. Data covers 10 fiscal years.

Ferrari financials →

Founders

Ferrari was founded by Enzo Ferrari in 1947 in Maranello, Italy. Explore each founder's background, motivations, and their role in building the company.

Ferrari founders →

CEO & Leadership

Ferrari is currently led by Benedetto Vigna. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.

Ferrari CEO history →

Business Model

Ferrari N.V. operates a unique ultra-luxury business model that blends high-performance automotive engineering with luxury goods brand exclusivity.

How Ferrari makes money →

Acquisitions

Ferrari has completed 3 documented acquisitions. Explore the full acquisition history and strategic rationale behind each deal.

Ferrari acquisitions →

Competitive Strategy

Ferrari's strategy is 'multi-energy': it sells combustion, plug-in hybrid and now fully electric cars side by side, built in-house at the e-building in Maranello that opened in June 2024.

Ferrari strategy →

Related Company Comparisons

Swet Parvadiya

| Research Profile

Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

About the Author →Our Methodology →

Frequently Asked Questions About Ferrari

What is Ferrari N.V. and what is its prestige standing in the global automotive industry?

Ferrari N.V. is an Italian luxury sports car maker headquartered in Maranello. It designs and builds sports cars, GTs, the Purosangue and limited hypercars, runs the Scuderia Ferrari Formula 1 team, and sold 13,640 cars in 2025.

What are the core vehicle categories produced by Ferrari?

Ferrari's vehicle portfolio is divided into Range models (e.g., 296 GTB/GTS, Roma, SF90 Stradale/XX), Special Series (e.g., 812 Competizione, 488 Pista), limited-production Icona hypercars (Monza SP1/SP2, Daytona SP3), the Purosangue four-door four-seater, and halo hypercars (such as the F80, LaFerrari, Enzo, and F40).

Where is Ferrari headquartered and on which stock exchanges are its shares listed?

Ferrari's corporate and manufacturing headquarters is located in Maranello (Modena), Italy. The holding company Ferrari N.V. is incorporated in the Netherlands and listed on the New York Stock Exchange under the ticker 'RACE' and the Borsa Italiana (Euronext Milan) under the ticker 'RACE'.

Who is the Chief Executive Officer of Ferrari N.V.?

Benedetto Vigna has served as Chief Executive Officer of Ferrari N.V. since September 2021. Vigna, an accomplished semiconductor physicist and former senior executive at STMicroelectronics, was appointed to lead Ferrari's technological transition to hybrid and full-electric supercars.

Who is the Chairman of Ferrari and what family control exists?

John Elkann, CEO of Exor N.V., is Ferrari's Executive Chairman. Exor, the Agnelli family holding company, is the largest shareholder, and Piero Ferrari, Enzo Ferrari's son, holds the second-largest stake. Both benefit from Ferrari's loyalty voting structure, which gives long-term holders extra votes.

What is the 'Prancing Horse' (Cavallino Rampante) and what is its historic origin?

The well-known Prancing Horse emblem was originally the personal airborne crest of Count Francesco Baracca, a well-known Italian World War I flying ace. In 1923, Baracca's mother, Countess Paolina, presented the badge to Enzo Ferrari, telling him to put it on his racing cars for good luck.

How does Ferrari make money?

About 85% of Ferrari's 2025 net revenues of ~$8.08 billion (€7.15 billion) came from cars and spare parts. The rest came mainly from sponsorship, commercial and brand income, including Formula 1 sponsorships and prize money, lifestyle products and licensing. Personalization and a richer model mix raise revenue per car without raising volume.

Who owns Ferrari?

Ferrari is publicly traded as RACE on the NYSE and Euronext Milan. Exor N.V., controlled by the Agnelli family, is the largest shareholder, followed by Piero Ferrari; the rest is held by public investors.

What was Ferrari's revenue in 2025?

Ferrari reported 2025 net revenues of ~$8.08 billion (€7.15 billion), up 7%, with net profit of about $1.81 billion (€1.6 billion), an EBIT margin of 29.5% and 13,640 cars shipped. For 2026 it guides to about $8.59 billion (€7.6 billion) of revenue.

How did Ferrari perform in Q2 2026?

In Q2 2026 Ferrari's net revenues rose 8.4% to ~$2.19 billion (€1.94 billion), EBITDA reached ~$853 million (€755 million) (39.0% margin) and EBIT ~$684 million (€605 million) (31.2% margin). The company raised its full-year 2026 guidance.

Analysis: How Ferrari N.V. Makes Money

Deep dive into the Ferrari N.V. business model, revenue streams, and strategic moats in 2026.

Competitor Benchmarking

Ferrari N.V. vs Porsche Ferrari N.V. vs Lamborghini

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Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

Primary source: corporate.ferrari.com/

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Editorial Methodology

Company Research

We use company filings, annual reports, company statements and press reports, with primary sources preferred where available. Each financial row shows its recorded source. Full-year figures are separated from annualized run-rates, partial periods and forecasts; unaudited figures carry a label. Source detail varies by company, so check the linked material when the reporting basis matters.

1. Primary Sources

Public companies may provide filings and annual reports. Private-company figures may come from statements or press coverage. A missing figure stays missing, and a source link should identify where its number came from.

2. Expert Curation

We organize company records and review claims for strategic context, source quality and clarity. Pages show a review date where one is recorded.

3. Multi-Pass Audit

Technical checks flag inconsistent figures and missing links. Editorial review of the underlying source remains necessary for claims those checks cannot verify.

SEC filings & public records methodology

Sourced from public financial records

Explore Related Pages for Ferrari N.V.

History & FailuresTimeline, setbacks, and key milestones Business ModelHow they make money and market products FinancialsRevenue history and fiscal metrics Competitive StrategyRivals, benchmarks, and SWOT analysis

Sources & References

The data and narrative synthesized in this intelligence report were verified against primary sources:

Ferrari Company Profile: Revenue, Business Model & Strategy

Ferrari N.V. key figures

What Does Ferrari Do?

How Does Ferrari Make Money?

Ferrari History: From Track to Street

Ferrari CEO and Leadership

Ferrari Financial Results 2025-2026

Who Owns Ferrari?

The Luce: Ferrari's First Electric Car

Table of Contents

Ferrari N.V. Key Facts

Ferrari Company Profile: Revenue, Business Model & Strategy

Why Ferrari N.V. Wins

Key Facts

How Ferrari Makes Money

Capital Allocation & Scaling Mechanics

Explore Ferrari N.V. In Depth

What Is Ferrari N.V.'s Growth Strategy?

How Much Revenue Does Ferrari Generate?

Historical Revenue Chart

Ferrari N.V. Annual Revenue History

Core Strength

Key Weakness

Who Are Ferrari N.V.'s Main Competitors?

What Is Ferrari N.V.'s Full Historical Timeline?

Historical Timeline & Strategic Pivots

Key Milestones

1929 - Scuderia Ferrari Founded

1969 -

1987 - F40 Launched

2015 - Ferrari IPO

2016 - Separation From Fiat Chrysler

2018 -

2021 -

Risks & Weaknesses

Primary Risk Factor

How Did Ferrari Start and Grow?

2022: The Strategic Shift That Created a Behemoth

Join 50,000+ business researchers

Explore Ferrari In Depth

Company History

Revenue & Financials

Founders

CEO & Leadership

Business Model

Acquisitions

Competitive Strategy

Related Company Comparisons

Swet Parvadiya

Frequently Asked Questions About Ferrari

What is Ferrari N.V. and what is its prestige standing in the global automotive industry?

What are the core vehicle categories produced by Ferrari?

Where is Ferrari headquartered and on which stock exchanges are its shares listed?

Who is the Chief Executive Officer of Ferrari N.V.?

Who is the Chairman of Ferrari and what family control exists?

What is the 'Prancing Horse' (Cavallino Rampante) and what is its historic origin?

How does Ferrari make money?

Who owns Ferrari?

What was Ferrari's revenue in 2025?

How did Ferrari perform in Q2 2026?

Analysis: How Ferrari N.V. Makes Money

Competitor Benchmarking

Compare

Explore More Brand Histories

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Editorial Methodology

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Sources & References

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