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Pagani Automobili

Bespoke Luxury HypercarsFounded 1992
Reviewed by Swet Parvadiya
Company data updated: October 2026
Independent Editorial Analysis
8 historical events · Editorial analysis

Pagani Company Profile: Revenue, Business Model & Strategy

Research depth: 8 milestones · 10 FAQs

Pagani Automobili S.p.A. is a family-controlled Italian hypercar maker founded in 1992 by Horacio Pagani in San Cesario sul Panaro, Modena. It reported turnover of about $205 million (€181.3 million) and net profit of ~$54.6 million (€48.3 million) for 2025, with around 255 employees.

How Pagani makes money: Pagani sells a small number of hand-built hypercars each year through a limited network of authorised dealers and direct factory relationships.

Annual Revenue (FY2025)~$204.8M
Employees255
CEOHoracio Pagani
Founded1992
IndustryBespoke Luxury Hypercars
By Swet ParvadiyaLast reviewed:

Pagani Automobili key figures

Pagani Automobili had revenue of ~$204.8M for fiscal year 2025, up 12.2% from FY2024. Net income was ~$54.5M, a net margin of 26.6%.

Source: Pagani S.p.A. filed accounts (Italian business register) · Last reviewed October 2026

Revenue growth, FY2023 to FY2025
+9.8% a year
Compound annual rate, ~$170M to ~$204.8M
Peak revenue year
FY2025
The latest annual year is the highest in this series
Revenue per employee
~$803,230
FY2025 revenue divided by 255 employees; headcount may use another date
Founded
1992
34 years ago
Where was Pagani founded?
Pagani was founded in San Cesario sul Panaro, Modena, Italy in 1992.
When did Pagani start?
Pagani was founded in 1992.
How old is Pagani?
Pagani is 34 years old as of 2026.
In-Depth Analysis
291 words · 2 min read

What Does Pagani Automobili Do?

  • Utopia and Utopia Roadster: third-generation hypercar (2022/2023) with an 864 hp 6.0-litre twin-turbo Mercedes-AMG V12 and an optional 7-speed manual.
  • Limited series and one-offs: cars such as the Huayra Codalunga, Huayra R and Zonda-based commissions.
  • Pagani Rinascimento: factory restoration and certification of earlier cars.
  • Pagani Arte: brand licensing, including Pagani Residences in North Bay Village, Miami.

How Does Pagani Make Money?

Most revenue comes from selling a few dozen hand-built hypercars a year, plus personalisation, special commissions, servicing, restorations and licensing. Pagani does not disclose a revenue split. Turnover grew from ~$170 million (€150.4 million) in 2023 to ~$183 million (€161.6 million) in 2024 and ~$205 million (€181.3 million) in 2025.

Who Owns Pagani?

The Pagani family holds the majority. In August 2021 Pagani announced a long-term partnership with Saudi Arabia's Public Investment Fund, which became a minority shareholder. No valuation has been officially disclosed.

Carbo-Titanium and Composites

Pagani began as a composites business, Modena Design, in 1991. It later developed Carbo-Titanium, which weaves titanium into carbon fiber to make the structure less prone to shattering in an impact, and Carbo-Triax, used in later Huayra and Utopia structures.

Competitors

Pagani competes for collectors with Bugatti Rimac, Koenigsegg, Ferrari special series, McLaren and Aston Martin's Valkyrie. Its focus is on design, hand finishing and analogue driving feel rather than outright top speed.

Pagani Automobili Key Facts

CompanyPagani Automobili
Annual revenue change+12.2% (FY2024–FY2025)
Financials~$204.8M (FY2025, last reviewed October 2026)
FY2025 net income~$54.5M
Last reviewedBy Swet Parvadiya, Founder & Editor - October 2026
Founded1992
Founder(s)Horacio Pagani
CEOHoracio Pagani
HeadquartersSan Cesario sul Panaro, Modena, Italy
IndustryBespoke Luxury Hypercars
Employees255+

Pagani Company Profile: Revenue, Business Model & Strategy

"Pagani Automobili turned roughly $205 million (€181 million) of 2025 turnover into about $54.2 million (€48 million) of net profit, a margin near 27%, while staying a family-controlled atelier of around 255 people in Modena's Motor Valley."

Pagani Automobili S.p.A. is a family-controlled Italian hypercar maker founded in 1992 by Horacio Pagani in San Cesario sul Panaro, Modena. It reported turnover of about $205 million (€181.3 million) and net profit of ~$54.6 million (€48.3 million) for 2025, with around 255 employees.

Revenue

~$204.8M

Founded

1992

Recorded annual revenue change

Pagani Automobili had ~$182.6M of annual revenue in FY2024 and ~$204.8M in FY2025. Revenue rose 12.2% between those fiscal years.

Source for FY2025

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Research Profile

Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

Sources & References

Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

Editorial Methodology

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We use company filings, annual reports, company statements and press reports, with primary sources preferred where available. Each financial row shows its recorded source. Full-year figures are separated from annualized run-rates, partial periods and forecasts; unaudited figures carry a label. Source detail varies by company, so check the linked material when the reporting basis matters.

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Swet Parvadiya
SEC filings & public records methodology
Sourced from public financial records

Frequently Asked Questions About Pagani

How does Pagani make money?

Pagani earns most of its revenue from selling hand-built hypercars such as the Utopia and Utopia Roadster, plus limited series and one-off commissions. Smaller streams include personalisation, servicing, Pagani Rinascimento factory restorations and Pagani Arte brand licensing. In 2025 this produced turnover of about $205 million (€181.3 million).

Who owns Pagani Automobili?

Pagani is privately held. The Pagani family, led by founder Horacio Pagani, holds the majority. Saudi Arabia's Public Investment Fund became a minority shareholder in 2021, with press reports putting its stake at 30%.

Who is the CEO of Pagani?

Founder Horacio Pagani leads the company as chairman and chief design officer; when the 2021 PIF deal was announced he was confirmed in his roles as chief executive and chief design officer. His son Christopher Pagani is closely involved in marketing and client relations.

Who are Pagani's main competitors?

Pagani competes with Bugatti (Bugatti Rimac), Koenigsegg, Ferrari special series, McLaren, Lamborghini limited editions and Aston Martin's Valkyrie for ultra-wealthy collectors.

What was Pagani's revenue in 2025?

Pagani S.p.A. reported turnover of about $205 million (€181.3 million) and net profit of about $54.6 million (€48.3 million) for 2025, up from ~$183 million (€161.6 million) and ~$46.3 million (€41.0 million) in 2024.

What is Pagani Automobili and what makes its hypercars unique?

Pagani Automobili S.p.A. is an ultra-exclusive Italian hypercar manufacturer and composite engineering atelier founded in 1992 by Horacio Pagani. Based in San Cesario sul Panaro, Modena, Pagani crafts handcrafted bespoke hypercars combining aerospace-grade carbon-titanium metallurgy, Mercedes-AMG V12 engines, and Renaissance-inspired aesthetic design.

Where is Pagani Automobili located and what is Motor Valley?

Pagani Automobili is headquartered in San Cesario sul Panaro, in the province of Modena, Italy. It is located at the epicenter of Italy's famous 'Motor Valley' in Emilia-Romagna, sharing the region with well-known supercar manufacturers including Ferrari, Lamborghini, Maserati, Ducati, and Dallara.

Who is the founder and Chief Executive Officer of Pagani Automobili?

Horacio Pagani is the founder, Chief Executive Officer, and Chief Designer of Pagani Automobili. Born in Argentina, Pagani was formerly the chief composite engineer at Lamborghini before establishing his own design studio and hypercar atelier.

What are the flagship hypercar models produced by Pagani throughout its history?

Pagani has produced three generational hypercar lineages: the Pagani Zonda (introduced in 1999 with well-known variants such as the Zonda F, Cinque, and Tricolore), the Pagani Huayra (introduced in 2011 including the Huayra BC, Roadster, and Codalunga), and the Pagani Utopia (unveiled in 2022).

What engine powertrain is used in Pagani hypercars?

All Pagani hypercars are powered exclusively by custom, hand-built twin-turbocharged and naturally aspirated 6.0-liter V12 engines developed and manufactured exclusively for Pagani by Mercedes-AMG in Affalterbach, Germany.

Strategic Face-Off

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.