Mercedes-Benz: Key Facts
- FY2025 revenue: €132.2B, about $142.8B using this site’s USD convention.
- Adjusted EBIT: €8.2B.
- Net profit: about €5.33B.
- Employees: 164,120 worldwide as of December 31, 2025.
- Vehicle sales: about 2.16M cars and vans in 2025.
- Leadership: Ola Källenius, chief executive officer.
How Mercedes-Benz Makes Money
Mercedes-Benz earns revenue from luxury passenger cars, AMG and Maybach models, vans, parts, service, financing, leasing, fleet products, insurance, and connected-vehicle services.
Current Strategic Context
FY2025 was a pressure year: revenue and profit fell as China competition, tariffs, foreign exchange, and EV costs hit margins. The company remains cash-generative, but its luxury strategy now depends on new model launches, cost discipline, software execution, and defending pricing power.
