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Mercedes-Benz Group AG

Founders

Who Founded Mercedes-Benz?

Karl Benz, Gottlieb Daimler · Founded 1926 · HQ today: Stuttgart, Germany

Who founded Mercedes-Benz?

Mercedes-Benz was founded by Karl Benz, Gottlieb Daimler in 1926. It is now led by Ola Källenius.

Founders
Karl Benz, Gottlieb Daimler
Founded
1926
Headquarters
Stuttgart, Germany
Number of founders
2
Current CEO
Ola Källenius (since 2019)
Where was Mercedes-Benz founded?
Mercedes-Benz was founded in Stuttgart, Germany in 1926.
When was Mercedes-Benz founded?
Mercedes-Benz was founded in 1926.
Who started Mercedes-Benz?
Mercedes-Benz was founded by Karl Benz and Gottlieb Daimler.
How old is Mercedes-Benz?
Mercedes-Benz is 100 years old as of 2026.

Founding Story

In August 1888, Bertha Benz took her husband Karl's Patent-Motorwagen No. 3 without telling him and drove about 106 km from Mannheim to her mother's home in Pforzheim with her two teenage sons. Along the way she bought ligroin fuel from a pharmacy, cleared a blocked fuel line with a hatpin and had a cobbler fit leather to the brakes. The trip showed that the automobile could handle real roads and real breakdowns, and the publicity helped Benz & Cie. sell a machine buyers had been wary of.

Karl Benz

Co-founder 1926

Background

Karl Benz was a German mechanical engineer whose early career was shaped by precision manufacturing, internal combustion experimentation, and repeated financial pressure. Before his automobile became famous, Benz studied mechanical engineering in Karlsruhe, worked in machine shops and engineering firms, and co-founded ventures that struggled with capital, investor control, and the uncertain market for new machinery. His most important pre-company insight was that a gasoline vehicle needed to be designed as a complete system rather than as a carriage with an engine attached. That meant integrating the engine, chassis, ignition, steering, transmission, and cooling into one practical machine. Benz's work was methodical rather than theatrical, and that discipline became part of the engineering identity later associated with Mercedes-Benz. His limitations were also revealing: he was more inventor and engineer than aggressive marketer, which made Bertha Benz's public demonstration of the Motorwagen essential to proving commercial viability.

Role at Mercedes-Benz Group AG

Mercedes-Benz possesses the most historic, foundational founding story in the entire global automotive industry, representing the effective, simultaneous invention of the modern automobile by two independent German engineers who never actually met. The modern corporate lineage traces back to 1886. In rural Cannstatt, Germany, Gottlieb Daimler and his effective engineering partner Wilhelm Maybach possessed a 'eureka' moment. They invented a compact, reliable, high-speed internal combustion engine (the 'Grandfather Clock' engine) and attached it to a modified wooden stagecoach, creating the very first four-wheeled automobile. Almost entirely simultaneously, just 60 miles away in Mannheim, Carl Benz (a meticulous, intensely struggling engineer heavily supported financially by his daring wife, Bertha Benz) patented his 'Motorwagen', an integrated, three-wheeled vehicle that was arguably the world's very first true automobile designed entirely from scratch, rather than a modified carriage. For nearly forty years, Daimler Motoren Gesellschaft (DMG) and Benz & Cie operated as competitors. The famous 'Mercedes' name was adopted by DMG in 1902 (named after the daughter of a wealthy Austrian diplomat and racing enthusiast, Emil Jellinek, who bought fleets of their cars). The defining, corporate explosion occurred in 1926. Utterly devastated by the hyperinflation and total economic collapse of post-WWI Germany, the two rival companies were forced to execute a desperate, historic mega-merger to survive, forming Daimler-Benz AG. By combining Carl Benz's rigorous engineering foundation with Daimler's high-performance legacy, they established the dominant bedrock of the global luxury automotive industry. Karl Benz was born in 1844.

Gottlieb Daimler

Co-founder 1926

Background

Gottlieb Daimler was a German engineer and industrial organizer who focused on high-speed internal combustion engines at a time when engines were still heavy, slow, and unreliable. Before Daimler-Motoren-Gesellschaft became a serious automobile manufacturer, Daimler worked in engineering and factory management, including experience at Deutz, where he developed a deep interest in compact engine design. His collaboration with Wilhelm Maybach was decisive because Maybach translated Daimler's vision into practical mechanical systems. Daimler's core belief was broader than the passenger car: he imagined engines powering vehicles on land, water, and in the air. That ambition gave the Daimler side of the future Mercedes-Benz a performance and propulsion identity distinct from Benz's complete-vehicle pragmatism. Daimler was more commercially expansive in imagination, and that shaped the later Mercedes-Benz association with speed, motorsport, and advanced powertrains.

Role at Mercedes-Benz Group AG

Gottlieb Daimler co-founded Daimler-Motoren-Gesellschaft and helped establish the engine lineage that later became part of Mercedes-Benz. Working with Wilhelm Maybach, he developed high-speed internal combustion engines that could be adapted to cars, boats, and airships. Daimler died in 1900, long before the 1926 merger with Benz & Cie., but his company's vehicles became closely associated with performance, racing, and premium engineering, especially after Emil Jellinek promoted Daimler cars under the Mercedes name. Daimler's lasting influence on Mercedes-Benz is the belief that propulsion technology can define brand identity. The company still draws from that heritage when it markets AMG performance, electric drive innovation, and advanced vehicle systems. If Benz represents the practical birth of the automobile, Daimler represents the ambition to make propulsion faster, more versatile, and more desirable.

Gottlieb Daimler was born in 1834 in Schorndorf. Education: University of Stuttgart.

Mercedes-Benz Group AG: CEO & Leadership History

Full timeline →

Ola Källenius

CEO

2019 – Present

Källenius split off Daimler Truck, renamed the company Mercedes-Benz Group, pushed the Top-End luxury focus and MB.OS software, and is now steering the company through falling China sales and its largest-ever product launch programme.

Dieter Zetsche

CEO

2006 – 2019

Zetsche unwound the Chrysler merger in 2007, revived Mercedes design and compact-car sales, built China into the largest market, and in 2016 regained the global premium-sales lead from BMW.

Jurgen Schrempp

CEO

1995 – 2005

Schrempp engineered the 1998 DaimlerChrysler merger and early DaimlerChrysler global expansion; the Chrysler deal's failure and 2007 sale made his tenure a reference case for misjudged scale-driven M&A.

Edzard Reuter

CEO

1987 – 1995

Reuter's lasting contribution was largely a cautionary one: his diversification into aerospace (MBB, Dornier, Fokker) and electronics (AEG) was unwound by successors and showed that Daimler-Benz did best when focused on vehicles.

Keep researching Mercedes-Benz

Who Founded Mercedes-Benz? FAQ

Who was Karl Benz and what was the historic significance of the 1886 Patent-Motorwagen?

Karl Benz (1844 to 1929) was a German mechanical engineer and inventor who designed and built the Benz Patent-Motorwagen in Mannheim in 1886, widely recognized as the world's first practical internal combustion automobile. Benz received German Patent No. 37435 on January 29, 1886, marking the official birth of the automotive industry.

What historic role did Bertha Benz play in proving the viability of the automobile in 1888?

In August 1888, Bertha Benz (Karl Benz's wife and business partner) took the Patent-Motorwagen No. 3 without her husband's prior knowledge and drove 106 km (66 miles) from Mannheim to Pforzheim with her teenage sons. The first long-distance automobile road trip in history proved the practical reliability of the motorcar, generated worldwide publicity, and invented brake lining along the way.

Who were Gottlieb Daimler and Wilhelm Maybach and what were their pioneering inventions?

Gottlieb Daimler (1834 to 1900) and master engine designer Wilhelm Maybach (1846 to 1929) invented the 'Grandfather Clock' high-speed four-stroke petrol engine in Bad Cannstatt in 1885. They built the world's first petrol motorcycle (Reitwagen), the first motorized carriage (1886), and founded Daimler-Motoren-Gesellschaft (DMG) in 1890.

Where did the name 'Mercedes' originate in the company's brand history?

The name 'Mercedes' comes from Mercédès Jellinek, the 11-year-old daughter of wealthy Austrian businessman and racing enthusiast Emil Jellinek. In 1900, Jellinek commissioned Wilhelm Maybach to design a major lightweight race car (the Mercedes 35 hp), which dominated races in Nice. DMG officially registered 'Mercedes' as a trademark in 1902.

How and why did Daimler-Motoren-Gesellschaft and Benz & Cie. merge in 1926?

Following the economic devastation, hyperinflation, and industrial collapse in Weimar Germany after World War I, competing pioneers Daimler-Motoren-Gesellschaft and Benz & Cie. signed an agreement of mutual interest in 1924 and formally merged in June 1926 to form Daimler-Benz AG, uniting under the brand name Mercedes-Benz.

Who designed the well-known Mercedes-Benz 300 SL 'Gullwing' in the 1950s?

Chief engineer Rudolf Uhlenhaut and well-known American luxury importer Max Hoffman conceived the 1954 Mercedes-Benz 300 SL Gullwing. Featuring upward-opening roof-hinged doors required by its lightweight tubular spaceframe chassis and direct fuel injection, the 300 SL became the world's first true supercar and an enduring automotive design icon.

Did Karl Benz and Gottlieb Daimler ever meet personally?

Remarkably, despite living and inventing practical internal combustion engines just 60 miles apart in southwestern Germany at the exact same time, Karl Benz and Gottlieb Daimler never met personally prior to Daimler's death in 1900.

How did the founders establish Mercedes-Benz's enduring brand motto 'The Best or Nothing'?

Derived from Gottlieb Daimler's personal motto ('Das Beste oder nichts' / 'The Best or Nothing'), this uncompromising engineering standard guided early pioneers to prioritize precision mechanical durability, passenger safety, and luxurious refinement over cheap mass production.

Did Karl Benz and Gottlieb Daimler ever meet in person?

Remarkably, Karl Benz and Gottlieb Daimler never met or spoke to each other in their lifetimes, despite living and working barely 60 miles apart in southwest Germany during the exact same era. Both men independently invented high-speed internal combustion road vehicles in 1886. Daimler passed away in 1900, twenty-six years before their respective companies merged in 1926 to create Daimler-Benz.

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