How Alfa Romeo began
Alfa Romeo traces its formal beginning to June 24, 1910, when Anonima Lombarda Fabbrica Automobili, abbreviated A.L.F.A., was founded in Milan. The business grew from the Italian operation of French automaker Alexandre Darracq. Darracq had opened in Naples in 1906 and moved production to Milan's Portello district, but the cars sold poorly. Managing director Ugo Stella secured local financing, took over the factory and rehired its workforce.
Official Alfa Romeo history therefore distinguishes three roles that are often blurred together. Darracq established the precursor business, Stella led the founding of A.L.F.A., and Nicola Romeo became the successor owner and namesake. Romeo's engineering company took over the Portello factory on December 2, 1915, for wartime production. After the war, cars carried the combined Alfa Romeo name.
Ownership and Turin operations
The Italian state holding company IRI controlled Alfa Romeo from 1933 until Fiat acquired it in 1986. Alfa Romeo later became part of Fiat Chrysler Automobiles and, when FCA and PSA completed their merger in January 2021, part of Stellantis. Alfa Romeo is a brand rather than a separately listed public company, so it has no standalone stock symbol or market capitalization.
In April 2021, Alfa Romeo opened a headquarters at Centro Stile on Via Plava in Turin's Mirafiori complex. Santo Ficili has served as CEO since October 2024, succeeding Jean-Philippe Imparato. Stellantis does not publish a standalone Alfa Romeo employee count, revenue or net income, and group totals should not be attributed to the brand.
Models and manufacturing
The current range includes the Giulia sedan, Stelvio SUV, Tonale compact SUV and Junior B-SUV. Giulia and Stelvio are built at Cassino, while Tonale is produced at the Stellantis plant in Pomigliano d'Arco. The 33 Stradale is a separate coachbuilt series limited to 33 sold units. Alfa Romeo said in March 2026 that Giulia and Stelvio would remain in the lineup through 2027.
Junior was unveiled in April 2024 as Milano, then renamed after an Italian government objection. It is offered in electric and hybrid forms depending on market. By March 2026 Alfa Romeo said Junior had exceeded 60,000 orders in 41 markets. The brand reported more than 73,000 worldwide registrations in 2025, a 20.1% increase from 2024.
Motorsport record
Competition has been part of the brand since A.L.F.A. entered racing with the 24 HP Corsa. Ugo Sivocci won the 1923 Targa Florio with a green four-leaf clover on his car, establishing the Quadrifoglio symbol. Alfa Romeo won the first Grand Prix World Championship in 1925 with the P2.
In Formula One, Giuseppe Farina won the inaugural 1950 drivers' championship in the Alfa Romeo 158, and Juan Manuel Fangio repeated in 1951 with the 159. Alfa Romeo also records victories at Le Mans, the Mille Miglia, the Targa Florio and in European touring car competition.
