How Alfa Romeo Makes Money

Executive Summary

Alfa Romeo generates revenue primarily through Premium Automotive Manufacturing.

Core Growth Engine: Recent growth is centered on Junior and Tonale. Alfa Romeo reported that Junior had exceeded 60,000 orders across 41 markets by March 2026 and that 2025 global registrations exceeded 73,000 vehicles....

Revenue Model & Pricing

Alfa Romeo develops and markets premium passenger vehicles as a brand within Stellantis. The company competes in premium passenger cars and SUVs, including internal-combustion, hybrid, plug-in hybrid, and battery-electric products depending on the model and market. Production leverages Stellantis plants across Italy, including Cassino for the Giulia and Stelvio, and Pomigliano d'Arco for the Tonale. The brand positions its core models around rear-wheel-drive dynamics and Italian design identity. Stellantis manages financial reporting by geographic segment and corporate activity, so it does not issue a standalone audited income statement for the Alfa Romeo brand.

Core Revenue Streams

Giulia and Stelvio

Not formally reported

Premium saloon and SUV built at the Stellantis plant in Cassino, Italy.

Tonale

Not formally reported

Compact SUV built at Pomigliano d'Arco, offered with hybrid and plug-in hybrid powertrains. Stellantis reports by region, not by brand, so there is no standalone Alfa Romeo revenue figure. The brand disclosed more than 73,000 registrations in 2025, up 20.1%.

Growth Strategy

Recent growth is centered on Junior and Tonale. Alfa Romeo reported that Junior had exceeded 60,000 orders across 41 markets by March 2026 and that 2025 global registrations exceeded 73,000 vehicles.