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Bugatti Rimac

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Bugatti Rimac Company Profile: Revenue, Business Model & Strategy

Research depth: 12 milestones · 9 FAQs

Bugatti Rimac is the hypercar company that owns Bugatti and Rimac Automobili, formed in 2021 and based in Sveta Nedelja, Croatia. Rimac Group holds 55 percent; a consortium led by HOF Capital bought the other 45 percent from Porsche in September 2026. Mate Rimac is CEO. The company does not publish revenue.

How Bugatti Rimac makes money: Bugatti Rimac earns money by building very few, very expensive cars and charging for personalisation. Mate Rimac said in August 2026 that Bugatti makes about 100 cars a year, and La Manufacture, the Molsheim building…

Annual Revenue (FY2025)~$442.1M
CEOMate Rimac
Founded2021
IndustryAutomotive / Hypercars & Electric Propulsion
By Swet ParvadiyaLast reviewed:

Bugatti Rimac key figures

Bugatti Rimac had revenue of ~$442.1M for fiscal year 2025, up 37.3% from FY2024.

Source: Reported to Croatian authorities (Fina) · Last reviewed October 2026

Revenue growth, FY2023 to FY2025
+61.3% a year
Compound annual rate, ~$170M to ~$442.1M
Peak revenue year
FY2025
The latest annual year is the highest in this series
Founded
2021
5 years ago
Where was Bugatti Rimac founded?
Bugatti Rimac was founded in Sveta Nedelja, Croatia in 2021.
When did Bugatti Rimac start?
Bugatti Rimac was founded in 2021.
Who founded Bugatti Rimac?
Bugatti Rimac was founded by Mate Rimac and Ettore Bugatti.
How old is Bugatti Rimac?
Bugatti Rimac is 5 years old as of 2026.
In-Depth Analysis
522 words · 3 min read

What Bugatti Rimac is

Bugatti Rimac d.o.o. is the company that owns Bugatti Automobiles and Rimac Automobili. It is headquartered at the Rimac Campus in Sveta Nedelja near Zagreb, Croatia, and builds Bugattis in Molsheim, Alsace, where the brand has been based since Ettore Bugatti founded it in 1909. Founder Mate Rimac has been CEO since the company began operating in November 2021.

Who owns Bugatti Rimac

Rimac Group holds 55 percent. The other 45 percent belonged to Porsche AG from 2021 until 9 September 2026, when a consortium led by New York investment firm HOF Capital, with Abu Dhabi's BlueFive Capital as its largest investor, completed its purchase. The consortium also bought Porsche's 20.6 percent of Rimac Group, and HOF became Rimac Group's largest shareholder with 23.5 percent. Porsche received about $1.13 billion (€1 billion) for both stakes, ending Volkswagen Group's ownership of Bugatti, which began in 1998.

How the 2021 merger worked

Porsche, which held Bugatti inside Volkswagen Group, contributed the brand to a new joint venture with Rimac. Rimac Group took control with 55 percent. At that point Mate Rimac owned 35 percent of Rimac Group, Porsche 22 percent and Hyundai Motor Group 11 percent. Rimac's component business stayed outside the joint venture as Rimac Technology, a supplier that now builds battery systems for other carmakers, including BMW.

The cars

  • Bugatti Tourbillon (unveiled 20 June 2024): a naturally aspirated 8.3-litre V16 engineered with Cosworth plus three electric motors, 1,800 PS, 445 km/h, 250 cars at ~$4.29 million (€3.8 million). Rimac Technology engineered its battery, e-axles and control units. First deliveries are expected around the end of 2026.
  • Rimac Nevera: a four-motor electric hypercar with 1,914 hp, capped at 150 cars. In 2023 it set 23 acceleration and braking records in one day and a 7:05.298 production-EV lap of the Nürburgring Nordschleife.
  • W16 Mistral and Bolide: the last W16 cars. The 99-car Mistral ended production in July 2026, and the final 40th Bolide was delivered in 2025.
  • Programme Solitaire: from August 2025, two one-off coachbuilt cars a year, starting with the Brouillard.

How the business makes money

Bugatti Rimac does not publish revenue or profit. Its income comes from a very small number of very expensive cars: Mate Rimac put Bugatti's output at about 100 cars a year in August 2026, after a record year in 2025. Bugatti says its production plan is full until 2030, and at list price the 250 Tourbillons add up to about $1.07 billion (€950 million) before options. The Nevera has been harder to sell; Forbes reported in February 2026 that about a third of the planned run had been delivered.

What changes after Porsche's exit

Mate Rimac added the role of President of Bugatti Automobiles in September 2026, replacing Christophe Piochon, who leaves on 31 October 2026 after 24 years at Bugatti. Marko Brkljačić, formerly COO of Rimac Technology, joins as chief operating officer, and Hendrik Malinowski becomes chief commercial officer. In Molsheim, La Manufacture, a 3,245 m² production building opened on 2 July 2026, lifts capacity to up to 200 cars a year as Tourbillon production starts.

Bugatti Rimac Key Facts

CompanyBugatti Rimac
Annual revenue change+37.3% (FY2024–FY2025)
Financials~$442.1M (FY2025, last reviewed October 2026)
Last reviewedBy Swet Parvadiya, Founder & Editor - October 2026
Founded2021
Founder(s)Mate Rimac, Ettore Bugatti
CEOMate Rimac
HeadquartersSveta Nedelja, Zagreb County, Croatia
IndustryAutomotive / Hypercars & Electric Propulsion

Bugatti Rimac Company Profile: Revenue, Business Model & Strategy

"What most people miss about Bugatti Rimac is the sheer scale of conflict it survived to become Automotive / Hypercars & Electric Propulsion."

Bugatti Rimac is the hypercar company that owns Bugatti and Rimac Automobili, formed in 2021 and based in Sveta Nedelja, Croatia. Rimac Group holds 55 percent; a consortium led by HOF Capital bought the other 45 percent from Porsche in September 2026. Mate Rimac is CEO. The company does not publish revenue.

Revenue

$391.2M

Founded

2021

Key Facts

  • Founded: Bugatti Rimac was established in 2021 and is headquartered in Sveta Nedelja, Zagreb County, Croatia.
  • Revenue: Bugatti Rimac had ~$442.1M in annual revenue (FY2025).
  • Business Model: Bugatti Rimac earns money by building very few, very expensive cars and charging for personalisation.
  • Competitive Edge: Bugatti Rimac combines the Bugatti name, built on the Veyron, the Chiron and more than 1,100 cars delivered since 2005.

How Bugatti Rimac Makes Money

Capital Allocation & Scaling Mechanics

Bugatti Rimac earns money by building very few, very expensive cars and charging for personalisation. Mate Rimac said in August 2026 that Bugatti makes about 100 cars a year, and La Manufacture, the Molsheim building opened in July 2026, raises capacity to up to 200 a year. The Tourbillon lists at ~$4.29 million (€3.8 million) before options, the W16 Mistral roadster sold for about $5.65 million (€5 million) and the track-only Bolide for about $4.52 million (€4 million), and Programme Solitaire, launched in August 2025, adds two coachbuilt one-off cars a year. Buyers configure their cars years ahead of delivery, so the order book, full until 2030 according to Bugatti, fixes production well in advance. Rimac Automobili sells the electric Nevera, capped at 150 cars. The Tourbillon's battery, e-axles and control units come from sister company Rimac Technology, which also supplies battery systems to other carmakers including BMW. Bugatti adds licensing income from watches, residences and other lifestyle products.

What Is Bugatti Rimac's Growth Strategy?

Growth comes from the Tourbillon run, deeper personalisation and more capacity rather than a volume model. Bugatti launched Programme Solitaire in August 2025 for two one-off cars a year, starting with the Brouillard coupé, and opened Tourbillon configuration with 23 new exterior colours and 20 leather combinations. La Manufacture roughly doubles what Molsheim can build. Outside the cars, Bugatti extends the brand through watches, residences and other licensing, while the wider Rimac Group grows separately through Rimac Technology, Rimac Energy and the Verne robotaxi business.

How Much Revenue Does Bugatti Rimac Generate?

Bugatti Rimac is privately owned and does not publish consolidated revenue, profit or headcount, so revenue figures quoted for it elsewhere are estimates. The clearest public price signal is Porsche's exit: it received about $1.13 billion (€1 billion) for its 45 percent of Bugatti Rimac and its 20.6 percent of Rimac Group combined, and set aside ~$283 million (€250 million) of that for pension obligations. Bugatti's volumes are public in outline: about 100 cars a year, a record number built in 2025, and more than 1,100 delivered since the Veyron in 2005. At list price the 250-car Tourbillon run adds up to about $1.07 billion (€950 million) before options and taxes.

Financial MetricEstimated Value
Latest Annual Revenue~$442.1M (FY2025)

Historical Revenue Chart

Bugatti Rimac Annual Revenue History

Figures are in the currency each year was reported in.

Fiscal YearRevenue FigureYoY Change
FY2023~$170MN/A
FY2024~$322M+89.5%
FY2025~$442.1M+37.3%

The source for each year is listed on the Bugatti Rimac financials page.

Core Strength

More than 1,100 cars delivered since the Veyron in 2005, a record production year in 2025 and a production plan Bugatti says is full until 2030.

Key Weakness

About a third of the planned 150 Neveras had been delivered by February 2026, and bespoke engines and chassis must be paid for over runs of a few hundred cars.

Who Are Bugatti Rimac's Main Competitors?

Bugatti Rimac competes at the very top of the hypercar market, against Koenigsegg, Pagani and the limited-run cars of Ferrari, Lamborghini, McLaren and Aston Martin rather than series supercars. Its answer to the end of the W16 engine was not an electric Bugatti but the Tourbillon, a naturally aspirated V16 hybrid with 1,800 PS, a 445 km/h top speed and an analogue instrument cluster built with Swiss watchmakers. The electric side is the Rimac Nevera, which set 23 acceleration and braking records in one day in 2023 and a 7:05.298 production-EV lap of the Nürburgring Nordschleife, but has sold more slowly than planned.

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What Is Bugatti Rimac's Full Historical Timeline?

Historical Timeline & Strategic Pivots

Key Milestones

2021 - Bugatti Rimac begins operating

Rimac Group and Porsche AG launch Bugatti Rimac in November 2021, with Rimac Group holding 55 percent and Porsche 45 percent. Mate Rimac becomes CEO and the company is headquartered in Sveta Nedelja, Croatia.

2022 - Berlin design and engineering hub

Bugatti Rimac announces a Berlin hub run by a new German subsidiary, Bugatti Rimac GmbH, while keeping its headquarters and most staff in Croatia.

2022 - W16 Mistral unveiled

Bugatti shows the W16 Mistral at Monterey Car Week, a roadster limited to 99 cars and the last road car built around the W16 engine.

2023 - Nevera sets 23 records in one day

The Rimac Nevera sets 23 acceleration and braking records in a single day at Automotive Testing Papenburg, including 0-400-0 km/h in 29.93 seconds.

2023 - Nevera production-EV Nürburgring record

The Nevera laps the Nürburgring Nordschleife in 7:05.298, a record for a production electric car.

2024 - Bugatti Tourbillon unveiled

Bugatti unveils the Tourbillon in Molsheim on 20 June 2024: a naturally aspirated 8.3-litre V16 engineered with Cosworth plus three electric motors for 1,800 PS, limited to 250 cars at ~$4.29 million (€3.8 million).

2024 - Rimac Campus phase one complete

Rimac Group completes phase one of the Rimac Campus in Sveta Nedelja, a 75,000 m² production facility within a 100,000 m² site, with production already under way.

2025 - Bugatti's highest-volume year

Bugatti builds more cars than in any previous year, begins W16 Mistral deliveries, delivers the final Bolide and starts Tourbillon customer configurations.

2025 - Programme Solitaire and the Brouillard

Bugatti launches Programme Solitaire in August 2025, limited to two one-off cars a year, and shows its first creation, the Brouillard coupé, at Monterey Car Week.

2026 - Porsche agrees to sell its stakes

On 24 April 2026 Porsche signs agreements to sell its 45 percent of Bugatti Rimac and 20.6 percent of Rimac Group to a consortium led by HOF Capital.

2026 - La Manufacture opens in Molsheim

Bugatti inaugurates La Manufacture on 2 July 2026, a 3,245 m² building for Tourbillon production that raises capacity to up to 200 cars a year.

2026 - Porsche exit completed, new leadership

The sale closes on 9 September 2026 for about $1.13 billion (€1 billion). Mate Rimac becomes President of Bugatti Automobiles, Christophe Piochon steps down and Marko Brkljačić joins as COO.

How Did Bugatti Rimac Start and Grow?

Established

2021

Fiscal Revenue (FY2025)

~$442.1M

HQ Location

Sveta Nedelja, Zagreb County, Croatia

Key Turning Point

2021: The Strategic Shift That Created a Behemoth

After the joint venture was formed, Mate Rimac kept a combustion engine for the Chiron's successor rather than making Bugatti fully electric, choosing a new naturally aspirated V16 with electric assistance.

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Frequently Asked Questions About Bugatti Rimac

Who owns Bugatti now?

Bugatti Automobiles belongs to Bugatti Rimac, which is 55 percent owned by Rimac Group and 45 percent by a consortium led by HOF Capital. The consortium bought that stake from Porsche in a deal that closed on 9 September 2026 and also became Rimac Group's largest shareholder, with 23.5 percent.

Is Bugatti still part of Volkswagen Group?

No. Porsche, a Volkswagen Group company, held 45 percent of Bugatti Rimac from 2021 and sold it, along with its 20.6 percent of Rimac Group, to the HOF Capital-led consortium. The agreements were signed on 24 April 2026 and the sale closed on 9 September 2026.

Who is the CEO of Bugatti Rimac?

Mate Rimac, founder of Rimac Automobili, has been CEO of Bugatti Rimac since it was formed in 2021. In September 2026 he also took over as President of Bugatti Automobiles from Christophe Piochon, who leaves the company on 31 October 2026.

How much did Porsche sell its Bugatti Rimac stake for?

About $1.13 billion (€1 billion), covering both its 45 percent of Bugatti Rimac and its 20.6 percent of Rimac Group. Porsche said it would use ~$283 million (€250 million) of the proceeds to fund pension obligations.

What is the Bugatti Tourbillon?

Bugatti's successor to the Chiron, unveiled in Molsheim on 20 June 2024. It pairs a naturally aspirated 8.3-litre V16 engineered with Cosworth with three electric motors for 1,800 PS, reaches 445 km/h, and is limited to 250 cars at ~$4.29 million (€3.8 million) each. First deliveries are expected around the end of 2026.

What is the Rimac Nevera?

Rimac's all-electric hypercar, with four motors, 1,914 hp and a 412 km/h top speed, built in Croatia and capped at 150 cars. In 2023 it set 23 acceleration and braking records in one day and lapped the Nürburgring Nordschleife in 7:05.298, a production-EV record.

How does Bugatti Rimac make money?

Mainly from selling a small number of hypercars at multi-million-euro prices, about 100 Bugattis a year, plus personalisation, one-off Programme Solitaire cars, Rimac Nevera sales and Bugatti brand licensing. It does not publish revenue.

Who are Bugatti Rimac's competitors?

Koenigsegg and Pagani at the same price level, plus the limited-run hypercars of Ferrari, Lamborghini, McLaren and Aston Martin.

Where are Bugatti and Rimac cars made?

Bugattis are built in Molsheim, Alsace, where La Manufacture opened on 2 July 2026 to handle Tourbillon production at up to 200 cars a year. Rimac cars and Rimac Technology products are built at the Rimac Campus in Sveta Nedelja near Zagreb, whose 75,000 m² production phase was completed in 2024.

Analysis: How Bugatti Rimac Makes Money

Deep dive into the Bugatti Rimac business model, revenue streams, and strategic moats in 2026.

Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

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