How Bugatti Rimac Makes Money

Bugatti Rimac earns money by building very few, very expensive cars and charging for personalisation. Mate Rimac said in August 2026 that Bugatti makes about 100 cars a year, and La Manufacture, the Molsheim building opened in July 2026, raises capacity to up to 200 a year. The Tourbillon lists at ~$4.29 million (€3.8 million) before options, the W16 Mistral roadster sold for about $5.65 million (€5 million) and the track-only Bolide for about $4.52 million (€4 million), and Programme Solitaire, launched in August 2025, adds two coachbuilt one-off cars a year. Buyers configure their cars years ahead of delivery, so the order book, full until 2030 according to Bugatti, fixes production well in advance. Rimac Automobili sells the electric Nevera, capped at 150 cars. The Tourbillon's battery, e-axles and control units come from sister company Rimac Technology, which also supplies battery systems to other carmakers including BMW. Bugatti adds licensing income from watches, residences and other lifestyle products.

Growth comes from the Tourbillon run, deeper personalisation and more capacity rather than a volume model. Bugatti launched Programme Solitaire in August 2025 for two one-off cars a year, starting with the Brouillard coupé, and opened Tourbillon configuration with 23 new exterior colours and 20 leather combinations. La Manufacture roughly doubles what Molsheim can build. Outside the cars, Bugatti extends the brand through watches, residences and other licensing, while the wider Rimac Group grows separately through Rimac Technology, Rimac Energy and the Verne robotaxi business.