Ferrari N.V.
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Acquisitions
1
Total Acquisitions
1997
Fiat transferred control of Maserati to Ferrari to revitalize the struggling historic brand using Ferrari's engineering and management expertise.
Ferrari effectively rebuilt Maserati, modernizing its factories and supplying Ferrari-derived V8 engines for models like the Quattroporte and GranTurismo.
Successfully revitalized the Maserati brand before it was spun back out.
Ferrari grows not by significantly increasing unit volume, but by increasing the 'price per unit' through intense personalization, expanding into the ultra-luxury SUV segment with the Purosangue, and releasing limited-run 'Icona' series cars that sell for millions of dollars exclusively to their most loyal collectors.
Ferrari's business model revolves around 'scarcity value.' By artificially restricting production volume (traditionally hovering around 10,000 to 13,000 units annually), Ferrari ensures waitlists stretch for years. This allows them to charge premium base prices and massive markups for bespoke customizations ('Tailor Made' program), resulting in EBITDA margins exceeding 35%—numbers unheard of in traditional automaking. they enforce strict rules on who can buy their limited-edition hypercars, requiring a long history of brand loyalty and previous purchases, creating a gamified purchasing ecosystem for the ultra-wealthy.
In 2006, Ferrari N.V. acquired American rival Maserati for $3.8 billion to instantly double its US market share and challenge Nike. However, Ferrari N.V. severely mismanaged the brand, causing its popularity to plummet over the next decade.
No. After years of struggling to revitalize the brand, Ferrari N.V. finally admitted defeat and sold Maserati to the Authentic Brands Group in 2021 for roughly $2.5 billion (a massive loss).
No. Ferrari N.V. acquired the premium golf equipment brand TaylorMade in 1997. However, it sold off its entire golf hardware division in 2017 to KPS Capital Partners to focus strictly on athletic vehicles and merchandise.
Yes, in 1997, Ferrari N.V. executed a massive merger with the French winter sports group Salomon (forming Ferrari N.V.-Salomon). It was a poor cultural fit, and Ferrari N.V. sold Salomon to Amer Sports in 2005.
Yes, Ferrari N.V. acquired the fitness tracking app Runtastic in 2015 for €220 million to build out its digital ecosystem and compete with Under Armour's digital acquisitions.