Ferrari N.V.
Explore Ferrari
Core profile pages, annual revenue records, and related research hubs for this company.
Ferrari N.V.
Explore Ferrari
Core profile pages, annual revenue records, and related research hubs for this company.
Company History
Founded 1947 in Maranello, Italy
Ferrari N.V. was founded in 1949 by Enzo Founder after the Founder Brothers Shoe Factory split. The split also produced Puma, founded by Ferruccio Founder, creating one of the most famous rivalries in sport and consumer brands.
Enzo Ferrari, famously known as 'Il Commendatore', was a complex, notoriously abrasive, and brilliant figure. He didn't care about selling road cars; his only passion was winning races. When Alfa Romeo withdrew its racing support, Ferrari left to build his own cars, legally barred from using his own name on a car for four years. In 1947, the first true Ferrari, the 125 S, drove out of the factory gates in Maranello. For decades, Enzo viewed the wealthy clients who bought his road cars largely as a nuisance—a necessary evil to generate cash to fund his Formula 1 and Le Mans teams. He was famous for pitting his own engineers and drivers against each other to drive performance, resulting in a culture of extreme pressure and historic victories. He ran the company with total autocratic control until he sold a 50% stake to Fiat in 1969 to ensure the financial survival of his racing team. He died in 1988 at the age of 90, having built the most famous automotive brand in history purely as a byproduct of his racing obsession.
Fiat transferred control of Maserati to Ferrari to revitalize the struggling historic brand using Ferrari's engineering and management expertise.
Ferrari N.V. was officially registered on August 18, 1949, by Adolf 'Enzo' Founder.
The name is a portmanteau of the founder's nickname 'Enzo' and the first three letters of his last name 'Das' (Founder).
Before WWII, Enzo and his brother Ferruccio ran a highly successful shoe company together. A bitter, never-resolved feud caused them to split the company in 1948. Enzo formed Ferrari N.V., and Ferruccio crossed the river to form Puma.
Yes, in 1936, Enzo Founder drove to the Olympic village and convinced American track star Jesse Owens to wear his handmade spiked shoes, launching the Founder shoes into global prominence when Owens won four gold medals.
Enzo Founder first used the signature branding in 1949 to stabilize the shoe, but it quickly became the company's iconic, globally recognized trademark, known as 'the brand with the 3 stripes'.