Automobili Lamborghini S.p.A.
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Company History
Founded 1963 in Sant'Agata Bolognese, Italy
Ferruccio Lamborghini founded Automobili Lamborghini in 1963 after building wealth in tractors and deciding that he could build a grand touring car that challenged Ferrari on engineering refinement and usability.
Ferruccio Lamborghini establishes the sports car company in Sant'Agata Bolognese.
The Miura establishes the mid-engine supercar formula and Lamborghini's design mythology.
Audi acquires Lamborghini, giving the brand Volkswagen Group engineering, quality, and capital support.
The Urus turns Lamborghini into a higher-volume ultra-luxury performance brand without fully abandoning supercar scarcity.
Lamborghini reports EUR 3.20 billion in turnover, EUR 768 million in operating income, and 10,747 deliveries.
Financial pressure from a failed tractor-export deal forced founder Ferruccio Lamborghini to sell 51% control of Automobili Lamborghini to Swiss businessman Georges-Henri Rossetti for about $600,000.
After brothers Jean-Claude and Patrick Mimran restructured Lamborghini out of its 1978 bankruptcy through a 1980 receivership, they sold the company to Chrysler Corporation in 1987.
Audi AG, a subsidiary of the Volkswagen Group, acquired Lamborghini from the Indonesian and Malaysian ownership group V'Power and Mycom Setdco for about $110 million, driven by Ferdinand Piech's recognition of the brand's potential to compete with Ferrari and Porsche.
Since its establishment in 1963, Automobili Lamborghini S.p.A. expanded from an early-stage venture into a recognized leader in Luxury Automotive Manufacturing, overcoming key market challenges.
Over its history, Automobili Lamborghini S.p.A. executed decisive strategic pivots toward scalable monetization and digital distribution, securing its current market leadership.
By continually modernizing operations and embracing workflow automation, Automobili Lamborghini S.p.A. maintains resilience through changing technological and economic cycles.