Automobili Lamborghini S.p.A.
Explore Automobili Lamborghini
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Leadership History
4 leaders · Full leadership timeline
Lamborghini is not just selling transportation. It sells drama, scarcity, Italian manufacturing identity, and the feeling that a machine is an event.
Lamborghini makes money from vehicle sales, Ad Personam personalization, limited-series models, aftersales, parts, merchandise, licensing, and dealer-channel economics. It protects margins through scarcity, pricing power, Volkswagen Group technology sharing, and high take-up of personalization options.
Chairman and Chief Executive Officer
Winkelmann leads Lamborghini through record revenue, personalization growth, and the hybrid transition under the Direzione Cor Tauri roadmap.
Managing Director and Chief Financial Officer
Poma oversees financial management as Lamborghini protects profitability through currency, tariff, product-mix, and electrification pressures.
Chief Strategy Officer and General Secretary
Ortenzi helps steer long-term strategy, sustainability, and the company's transition toward hybrid and electric performance.
Founder
Ferruccio Lamborghini created the company as a direct challenge to Ferrari and established the bold engineering identity behind the marque.
The company has to electrify without dulling the sound, drama, and emotional identity that customers buy. It also faces luxury demand cycles, U.S. tariff exposure, currency volatility, emissions rules, Ferrari and Porsche competition, and the risk of overexpanding volume.
Stephan Winkelmann is CEO of Lamborghini.
Leadership is focused on execution, profitability, customer value, and long-term strategic positioning.
Leadership changes explain shifts in capital allocation, risk appetite, and operating priorities.
Lamborghini's leaders have shaped its operating model, growth choices, and response to industry change.