Stephan Winkelmann
Chairman and Chief Executive Officer
2020 – Present
6 years (current)
Key Decisions & Impact
Winkelmann, born in Berlin and raised in Rome, worked at Mercedes-Benz and then Fiat Auto (1994-2004) before first becoming Lamborghini's CEO in 2005, a tenure through 2016 during which sales more than doubled and revenue more than tripled. He then led Audi Sport (from 2016) and Bugatti (from 2018) before returning to Lamborghini as Chairman and CEO on December 1, 2020, succeeding Stefano Domenicali.
Legacy
Winkelmann leads Lamborghini through record revenue, personalization growth, and the hybrid transition under the Direzione Cor Tauri roadmap, having already proven during his first tenure that he could triple the company's revenue -- a track record the board brought back for a second act during Lamborghini's electrification pivot. He previously led Lamborghini from 2005 to 2016 before departing to run Audi Sport and Bugatti, then returned as CEO in 2020, giving him a rare second tenure at the same brand across two distinct eras -- the initial Gallardo-and-Aventador growth phase and the later Urus-driven volume expansion. His dual tenure spanning both the pre- and post-Urus eras makes him one of the longest-serving executives in Lamborghini's modern corporate history, exceeded in influence only by Ferruccio himself among the brand's past leaders.