Bentley Motors
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Company History
Founded 1919 in Crewe, Cheshire, United Kingdom
W.O. Bentley founded his company with a simple, uncompromising objective: 'To build a fast car, a good car, the best in its class.'
W.O. Bentley establishes Bentley Motors Limited in Cricklewood, North London, designing the iconic 3-Litre chassis.
John Duff and Frank Clement drive a Bentley 3-Litre to victory at the 1924 24 Hours of Le Mans, commencing Bentley's dominant Le Mans era.
Bentley relocates automobile production to the Pyms Lane factory in Crewe, Cheshire—originally constructed to build Rolls-Royce Merlin aircraft engines.
Unveils the R-Type Continental, the world's fastest four-seater grand tourer with a top speed of 120 mph and iconic rear-fender styling.
Volkswagen AG acquires Bentley and the Crewe factory for £430 million, commencing a multi-billion-pound technological renaissance.
Launches the blockbuster 6.0L twin-turbo W12 Continental GT and wins the 2003 24 Hours of Le Mans with the Bentley Speed 8.
Creates the ultra-luxury SUV category with the launch of the Bentayga, which rapidly becomes Bentley's bestselling model worldwide.
Hand-builds the final 6.0L W12 engine at Crewe after 105,000 units, replacing it with the 782-PS Ultra Performance Hybrid V8.
Acquired legendary British coachbuilder H.J. Mulliner & Co., formalizing a custom coachbuilding relationship dating back to the 1920s to create bespoke handcrafted bodies for Bentley and Rolls-Royce chassis.
Volkswagen AG outbid BMW to acquire Rolls-Royce Motors and the historic Pyms Lane factory in Crewe for £430 million (), gaining the Bentley brand, manufacturing facilities, and workforce.
Since its establishment in 1919, Bentley Motors expanded from an early-stage venture into a recognized leader in Automotive / Luxury, overcoming key market challenges.
Over its history, Bentley Motors executed decisive strategic pivots toward scalable monetization and digital distribution, securing its current market leadership.
By continually modernizing operations and embracing workflow automation, Bentley Motors maintains resilience through changing technological and economic cycles.