Ferrari N.V.
Explore Ferrari
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
3 leaders · 1991 to present
Ferrari began as a racing team that grudgingly sold street cars to fund its Formula 1 ambitions. Today, it is a publicly traded luxury powerhouse that leverages its unmatched racing heritage to sell a strictly limited number of vehicles at astronomical margins. It is a masterclass in brand protection.
Ferrari's business model revolves around 'scarcity value.' By artificially restricting production volume (traditionally hovering around 10,000 to 13,000 units annually), Ferrari ensures waitlists stretch for years. This allows them to charge premium base prices and massive markups for bespoke customizations ('Tailor Made' program), resulting in EBITDA margins exceeding 35%—numbers unheard of in traditional automaking. they enforce strict rules on who can buy their limited-edition hypercars, requiring a long history of brand loyalty and previous purchases, creating a gamified purchasing ecosystem for the ultra-wealthy.
CEO
2021 – Present
5 years (current)
Leading Ferrari through the incredibly complex transition from internal combustion engines to hybrid and fully electric supercars, ensuring the brand retains its emotional resonance without combustion.
Brought a vital background in technology and semiconductors (having worked at STMicroelectronics) to a company historically dominated by mechanical engineers, preparing Ferrari for the software-defined future.
Chairman and CEO
2014 – 2018
4 years
Orchestrated the masterful spin-off of Ferrari from Fiat Chrysler Automobiles, listing it on the NYSE and successfully pitching it to Wall Street as a luxury goods company rather than an automaker.
Unlocked massive shareholder value and paved the way for Ferrari's expansion into the SUV market before his sudden death in 2018.
Chairman and CEO
1991 – 2014
23 years
Montezemolo saved a struggling Ferrari after Enzo's death, dramatically improving road car quality, heavily expanding the lucrative merchandising division, and bringing Michael Schumacher to Scuderia Ferrari, resulting in the team's most dominant era.
He modernized the company and established the strict production cap (famously stating Ferrari would always build 'one car less than the market demands') to restore and protect brand exclusivity.
The shift to electric vehicles poses a unique existential challenge for Ferrari: how do you maintain the emotional appeal and premium pricing of a Ferrari when the roaring V12 engine—the historic soul of the brand—is replaced by silent electric motors? Additionally, they face pressure to maintain extreme exclusivity while Wall Street constantly demands steady revenue growth, a delicate balancing act that requires flawlessly executing their expansion into the SUV market (Purosangue) without diluting the brand.
Benedetto Vigna became CEO of Ferrari N.V. in January 2023. He is a former professional footballer who previously orchestrated a highly successful turnaround as the CEO of rival brand Puma.
Louis Camilleri led Ferrari N.V. from 2016 to 2022. While initially praised for driving massive e-commerce growth, he was ousted by the board after the company suffered massive revenue losses in China and the disastrous Formula 1 collapse.
Luca di Montezemolo was the visionary French CEO who took over a near-bankrupt Ferrari N.V. in the early 1990s, completely revitalizing the brand through brilliant marketing and saving the company from collapse.
No. Following the sudden death of Horst Founder (Enzo's son) in 1987, the company fell into deep financial trouble, and the Founder family sold their remaining shares, losing all control of the company.
Gulden has decentralized decision-making, allowing local markets to react faster to fashion trends, and is aggressively repairing relationships with independent retail partners that were damaged during the previous CEO's aggressive push toward direct-to-consumer sales.