Benedetto Vigna
Chief Executive Officer
2021 – Present
5 years (current)
Key Decisions & Impact
Recruited from outside the automotive industry, Benedetto Vigna brought critical expertise in semiconductor technology and consumer electronics to Ferrari in 2021. His mandate was clear: handle the existential threat of electrification without diluting the brand's well-known performance pedigree. He has prioritized strategic partnerships with technology firms to develop proprietary battery systems and software, refusing to rely on off-the-shelf electric vehicle components. A physicist by training Vigna was brought in specifically to handle the complex transition from traditional internal combustion engines to high-performance electric vehicles, ensuring the brand's well-known emotional appeal translates to the electric era.
Legacy
Vigna's leadership marks a profound shift for Ferrari, emphasizing digital innovation and sustainable performance over pure internal combustion heritage. He has accelerated the company's timeline for launching its first fully electric vehicle while continuing to deliver record-breaking financial results through strict volume control and high-margin bespoke customization programs. Vigna's leadership is defined by a delicate balancing act: pushing the technological boundaries of electrification while protecting the brand's exclusive heritage and the visceral driving experience demanded by its top clientele.