McLaren Automotive is the road-car arm of the McLaren name, separate from the McLaren F1 team but sharing its Woking campus and heritage. It positions itself as an engineering-led rival to Ferrari, with lightweight carbon chassis, hydraulic suspension and active aerodynamics. Its history since 2010 has mixed acclaimed cars, such as the 720S and Senna, with recurring cash shortages that ended in the 2025 sale to CYVN Holdings. The company is headquartered in Woking, United Kingdom.
McLaren sells hand-assembled cars through a franchised retailer network. Series models (Artura, 750S and the GTS grand tourer) provide most of the volume, while Ultimate Series hypercars such as the 399-unit W1 are sold in small numbers at multi-million-dollar prices. Bespoke options from McLaren Special Operations (MSO), customer GT racing cars, servicing and parts add further income. Unlike Ferrari, Lamborghini and Aston Martin, McLaren has no SUV, which keeps volumes low.