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BigBasket

Founders

Who Founded BigBasket?

Hari Menon, V.S. Sudhakar, Vipul Parekh, Abhinay Choudhari, V.S. Ramesh · Founded 2011 · HQ today: Bengaluru, Karnataka, India

Who founded BigBasket?

BigBasket was founded by Hari Menon, V.S. Sudhakar, Vipul Parekh, Abhinay Choudhari, V.S. Ramesh in 2011. It is now led by Amit Nanda.

Founders
Hari Menon, V.S. Sudhakar, Vipul Parekh, Abhinay Choudhari, V.S. Ramesh
Founded
2011
Headquarters
Bengaluru, Karnataka, India
Number of founders
5
Current CEO
Amit Nanda (since 2026)
Where was BigBasket founded?
BigBasket was founded in Bengaluru, India in 2011.
When was BigBasket founded?
BigBasket was founded in 2011.
Who started BigBasket?
BigBasket was founded by Hari Menon, V.S. Sudhakar, Vipul Parekh, Abhinay Choudhari and V.S. Ramesh.
How old is BigBasket?
BigBasket is 15 years old as of 2026.

Founding Story

BigBasket's founders had tried online retail once before. In 1999 K. Vaitheeswaran, Hari Menon, V.S. Sudhakar, Vipul Parekh, V.S. Ramesh and others started Fabmart.com, one of India's first online stores, selling books, toys and groceries. After the dot-com crash they built Fabmall, a chain of grocery stores in south India that later became part of Aditya Birla Retail's More chain. In December 2011, with smartphones spreading, Menon, Sudhakar, Parekh, Ramesh and Abhinay Choudhari set up Supermarket Grocery Supplies in Bengaluru's Indiranagar with $10 million from Ascent Capital, and ran it as an online supermarket that held its own stock.

Background

Hari Menon graduated from BITS Pilani in 1983 and worked at ORG Systems, TVS Electronics, Wipro Infotech, Planetasia.com and Integrated Data Systems. He was also chief executive of IndiaSkills, a vocational education joint venture between the Manipal Education Group and City & Guilds of the UK.

Role at BigBasket

Hari Menon co-founded Fabmart.com in 1999 and its physical extension Fabmall, a south Indian grocery chain that became part of Aditya Birla Retail's More. He co-founded BigBasket in December 2011 and was its chief executive for almost 15 years, through Alibaba's 2018 investment, the 2021 sale of majority control to Tata Digital and the August 2024 move to quick commerce, which he later admitted he had at first been in denial about. He handed the CEO role to Amit Nanda on 16 June 2026, retired from full-time work on 30 September 2026 and remains on the board as a mentor to the leadership team. He has said he plans to spend his time on music and travel. (Exact birth year remains publicly undisclosed).

Background

V.S. Sudhakar came from India's IT industry and was one of the friends who started Fabmart.com with K. Vaitheeswaran in 1999, one of the country's first online stores.

Role at BigBasket

V.S. Sudhakar co-founded BigBasket's parent, Supermarket Grocery Supplies, in Bengaluru in December 2011 with Hari Menon, Vipul Parekh, V.S. Ramesh and Abhinay Choudhari. Bloomberg's 2018 profile of the company described its founders as dotcom-bust veterans mostly over 50, with Sudhakar then 58. His operating role after the 2021 Tata Digital acquisition has not been publicly detailed. (Exact birth year remains publicly undisclosed).

Background

Vipul Parekh co-founded Fabmart.com in 1999 alongside Hari Menon, V.S. Sudhakar and V.S. Ramesh, and moved with them into physical grocery retail through Fabmall.

Role at BigBasket

Vipul Parekh co-founded BigBasket in 2011 and ran its finance and marketing, often acting as its public voice on private labels, which he said made up more than a third of revenue in early 2023. In a May 2026 interview with Mint he said BigBasket would surrender market share if needed to become profitable and was not raising outside capital for now. He stepped back from day-to-day operations in June 2026 and serves on the board, mentoring the new leadership. (Exact birth year remains publicly undisclosed).

Background

Abhinay Choudhari was the youngest of BigBasket's five founders, 47 when Bloomberg profiled the team in 2018, and joined the Fabmart veterans for their second attempt at online grocery.

Role at BigBasket

Abhinay Choudhari co-founded BigBasket in December 2011 with Hari Menon, V.S. Sudhakar, Vipul Parekh and V.S. Ramesh. The Economic Times reported in September 2025 that he was the only founding member to have left the company after the 2021 Tata Digital acquisition. (Exact birth year remains publicly undisclosed).

Background

V.S. Ramesh was one of the Fabmart.com founders in 1999 and the oldest member of BigBasket's founding team, 62 when Bloomberg profiled the company in 2018.

Role at BigBasket

V.S. Ramesh co-founded BigBasket in 2011 and oversaw its logistics and supply chain, the warehouse and delivery network that let it hold its own stock instead of picking orders from local shops. The Economic Times still listed him in that role in September 2025. (Exact birth year remains publicly undisclosed).

BigBasket: CEO & Leadership History

Full timeline →

Amit Nanda

Chief Executive Officer

2026 – Present

The first chief executive from outside the founding team. He joined from Amazon India, where he was director of selling partner services, with more than two decades across e-commerce, consumer goods and technology.

Hari Menon

Co-Founder and Chief Executive Officer

2011 – 2026

Built BigBasket into India's largest online grocer by 2016 and ran it for almost 15 years. He stepped down as CEO on 16 June 2026, later admitting he had been in denial about quick commerce, and retired from full-time work on 30 September 2026 while staying on the board.

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Who Founded BigBasket? FAQ

Who founded BigBasket?

Hari Menon, V.S. Sudhakar, Vipul Parekh, Abhinay Choudhari and V.S. Ramesh, in Bengaluru in December 2011.

What did BigBasket's founders do before?

Menon, Sudhakar, Parekh and Ramesh were among the founders of Fabmart.com in 1999 and its grocery chain Fabmall, which later became part of Aditya Birla Retail's More. Menon had earlier worked at Wipro Infotech, TVS Electronics and Planetasia.com.

Are the founders still at BigBasket?

Abhinay Choudhari left after the 2021 Tata deal. Hari Menon and Vipul Parekh stepped back from executive roles in June 2026 and sit on the board; Menon retired from full-time work on 30 September 2026. V.S. Ramesh was overseeing logistics and supply chain as of September 2025.

How old were BigBasket's founders?

Mostly over 50. When Bloomberg profiled them in 2018, Menon was 56, Sudhakar 58, Parekh 53, Choudhari 47 and Ramesh 62.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.