Vipul Parekh

Vipul Parekh co-founded Fabmart.com in 1999 alongside Hari Menon, V.S. Sudhakar and V.S. Ramesh, and moved with them into physical grocery retail through Fabmall.

Vipul Parekh co-founded BigBasket in 2011 and ran its finance and marketing, often acting as its public voice on private labels, which he said made up more than a third of revenue in early 2023. In a May 2026 interview with Mint he said BigBasket would surrender market share if needed to become profitable and was not raising outside capital for now. He stepped back from day-to-day operations in June 2026 and serves on the board, mentoring the new leadership. (Exact birth year remains publicly undisclosed).