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Alibaba Group Holding Limited

Founders

Who Founded Alibaba?

Jack Ma (Ma Yun), Joe Tsai (Tsai Chung-hsin) · Founded 1999 · HQ today: Hangzhou, China

Who founded Alibaba?

Alibaba was founded by Jack Ma (Ma Yun), Joe Tsai (Tsai Chung-hsin) in 1999 in Hangzhou, China. It is now led by Eddie Wu (Wu Yongming).

Founders
Jack Ma (Ma Yun), Joe Tsai (Tsai Chung-hsin)
Founded
1999
Headquarters
Hangzhou, China
Number of founders
2
Current CEO
Eddie Wu (Wu Yongming) (since 2023)
Where was Alibaba founded?
Alibaba was founded in Hangzhou, China in 1999. wikidata.org
When was Alibaba founded?
Alibaba was founded in 1999.
Who started Alibaba?
Alibaba was founded by Jack Ma (Ma Yun) and Joe Tsai (Tsai Chung-hsin).
How old is Alibaba?
Alibaba is 27 years old as of 2026.

Founding Story

In 1999, Jack Ma gathered 17 friends and students in his small apartment in Hangzhou, China. Having recently discovered the internet on a trip to the US, he was convinced that small Chinese factories needed a way to connect with global buyers online. He pitched his vision for a B2B marketplace, convinced them to pool their money, and called the company Alibaba, because 'Open Sesame' represented opening a door to a treasure trove of global trade for small businesses.

Jack Ma (Ma Yun)

Co-founder 1999

Background

Jack Ma was born in Hangzhou, China in 1964 and grew up practicing English by guiding foreign tourists around the city as a teenager, a practice that gave him both language fluency and an unusually international perspective for someone raised in mainland China. He failed his college entrance exam twice before gaining admission to Hangzhou Teacher's Institute, where he studied English and later worked as an English lecturer. His first business venture, China Yellow Pages, preceded Alibaba and taught him the challenges of selling internet-based services to Chinese enterprises skeptical of digital technology. Ma has repeatedly emphasized that he has no background in technology, finance, or engineering, framing his outsider status as an advantage that prevented him from overcomplicating solutions to simple problems.

Role at Alibaba Group Holding Limited

Jack Ma (born Ma Yun on September 10, 1964) founded Alibaba in 1999, embarking on a journey that would reshape the modern Chinese economy. A former English teacher in Hangzhou who had twice failed the national college entrance exam, Ma possessed no technical background in computer science. However, during a 1995 trip to the United States as an interpreter, he experienced the internet for the first time. Searching for 'beer' and finding no results from China, he recognized a large, untapped opportunity to connect Chinese manufacturers with the global economy. In 1999, Ma gathered 17 friends and students in his small Hangzhou apartment and laid out his vision for Alibaba.com, a business-to-business (B2B) marketplace. Unlike the structured, established retail environment in the US that spawned Amazon, China's retail infrastructure was fragmented and lacked a reliable credit system. Ma's clever was not just in building a website, but in building the foundational trust architecture required for e-commerce to function in China. The creation of Alipay in 2004, an escrow payment system that held funds until buyers confirmed receipt of goods, was the critical innovation that broke the trust barrier and unlocked rapid consumer adoption for their new C2C platform, Taobao. Under Ma's charismatic and often unorthodox leadership, Alibaba famously defeated eBay in China by offering Taobao to merchants for free, out-executing the American giant through superior local understanding. Ma became a global icon of Chinese entrepreneurship, known for his flamboyant personality, annual galas, and pronouncements. He stepped down as executive chairman in 2019, ostensibly to focus on philanthropy. However, following a controversial speech in October 2020 criticizing Chinese financial regulators, Ma largely vanished from public view as the government launched a regulatory crackdown on Alibaba and Ant Group, ending the era of unfettered, founder-led expansion in Chinese big tech.

Education: Hangzhou Normal University. Jack Ma (Ma Yun) was born in 1964.

Background

Joe Tsai was born in Taiwan in 1964 and educated at Yale (undergraduate) and Yale Law School, building a career in private equity at Investor AB in Hong Kong before meeting Jack Ma and joining Alibaba in 1999 as its first Chief Financial Officer. His Western legal and financial training was essential to structuring the company's early fundraising, establishing its Variable Interest Entity corporate structure for overseas investment, and handling the complexities of the 2014 NYSE IPO process. Tsai brought credibility with international investors that Ma, despite his communication gifts, could not fully provide from a legal and financial structuring standpoint.

Role at Alibaba Group Holding Limited

Joe Tsai served as Alibaba's Executive Vice Chairman from 2013 until 2023 and became Non-Executive Chairman following the retirement of Jack Ma. In September 2023 he was elevated to Chairman of the Board. Tsai has been the primary interface between Alibaba and Western institutional investors, regularly appearing at investor conferences and providing the financial narrative that international capital markets require. Beyond Alibaba Tsai is known in American sports for his 2019 acquisition of the Brooklyn Nets NBA franchise for approximately $3.3 billion, the largest sale price for a North American sports team at that time, and subsequent purchase of the New York Liberty WNBA team. His dual profile as both a Chinese-American tech executive and American sports franchise owner gives him a unique positioning in the geopolitical dynamics that affect Alibaba's US investor relationships and regulatory environment. (Exact birth year remains publicly undisclosed).

Alibaba Group Holding Limited: CEO & Leadership History

Full timeline →

Eddie Wu (Wu Yongming)

Chief Executive Officer, Alibaba Group

2023 – Present

Eddie Wu was appointed CEO of Alibaba Group in September 2023, succeeding Daniel Zhang who had led the company since 2015. Wu is a long-tenured Alibaba executive who previously served as CEO of Taobao and Tmall and as head of Alibaba's platform governance function giving him deep knowledge of the core commerce business that remains Alibaba's revenue foundation. Under Wu's leadership, Alibaba has accelerated its focus on artificial intelligence integration across all business units and refined the restructuring strategy to emphasize two strategic priorities above all others: e-commerce reinvigoration through better consumer and merchant experiences, and cloud infrastructure expansion as the delivery vehicle for Alibaba's AI ambitions. Wu has also authorized the continuation of the $25 billion share buyback program as a capital allocation mechanism and has been more selective in international investment commitments.

Daniel Zhang (Zhang Yong)

Former CEO and Chairman, Alibaba Group

2015 – 2023

Daniel Zhang served as Alibaba's CEO from 2015 to 2023, overseeing the company's growth from a primarily domestic e-commerce platform into a diversified technology conglomerate with global ambitions. Zhang was the architect of the Singles' Day shopping festival while at Taobao, transforming it from a minor promotional event into the world's largest shopping day with gross merchandise volumes exceeding hundreds of billions of yuan annually. During his tenure as CEO, Alibaba's revenues grew from approximately $14.3 billion (103 billion yuan) in fiscal year 2016 to over $121 billion (868 billion yuan) in fiscal year 2023. Zhang stepped down from both CEO and Chairman roles in September 2023 following the announcement that the proposed IPO of Alibaba Cloud which he had been designated to lead after Alibaba's restructuring would be shelved.

Jonathan Lu

Chief Executive Officer

2013 – 2015

The $25 billion offering was the largest IPO to that date. Daniel Zhang succeeded him in May 2015.

Jack Ma

Founder and Chief Executive Officer

1999 – 2013

He stepped down as chief executive in May 2013 and remained executive chairman until 2019.

Keep researching Alibaba

Who Founded Alibaba? FAQ

Who were the '18 Founders' of Alibaba?

Alibaba was founded by 18 individuals led by Jack Ma and his wife Cathy Zhang, including Joseph Tsai, Eddie Wu, Trudy Dai, Simon Xie, Lucy Peng, Jane Jiang, James Sheng, Lou Wensheng, and others in Hangzhou in 1999.

What was Jack Ma's professional background before creating Alibaba?

Jack Ma worked as an English lecturer at Hangzhou Dianzi University and founded the translation agency Haibo and early internet directory China Pages before conceiving Alibaba as a global digital trade marketplace for Chinese exporters.

How did Joseph Tsai join Alibaba and why was he critical to its survival?

Joseph Tsai, a Yale-educated corporate lawyer and private equity investor at Investor AB, gave up a $700,000 salary in 1999 to join Alibaba at $50/month, establishing its legal corporate structure, incorporation in the Cayman Islands, and venture financing.

What was the initial seed capital and early funding behind Alibaba in 1999?

The 18 founders pooled approximately 500,000 RMB ($60,000 USD) to build the original Alibaba.com website, securing a $5 million investment from Goldman Sachs in October 1999 and a crucial $20 million round from SoftBank in early 2000.

Who was Masayoshi Son and what was SoftBank's role in Alibaba's founding story?

Masayoshi Son, founder and CEO of SoftBank Group, met Jack Ma in Tokyo in 2000 and invested $20 million in Alibaba, an investment that grew over two decades to become one of the most lucrative venture capital bets in corporate history.

Who is Lucy Peng and what foundational roles did she manage at Alibaba?

Lucy Peng (Peng Lei), an original co-founder, served as Alibaba's Chief People Officer building its high-performance corporate culture, later serving as the foundational CEO and Executive Chair of Ant Financial (Ant Group) during Alipay's large scaling.

Why did the founders choose the name 'Alibaba' for the company?

Jack Ma chose the name 'Alibaba' because it is globally recognized in dozens of languages, easily spelled, and associated with the phrase 'Open Sesame', symbolizing opening digital commerce treasure doors for small and medium enterprises.

Where did the founding team work during Alibaba's first months of operation?

The founding team worked out of Jack Ma's second-floor residential apartment in the Hupan Garden residential complex in Hangzhou, working 16-hour days to code the initial B2B portal and negotiate with early trade suppliers.

Who founded Alibaba?

Jack Ma, a former English teacher who struggled to find early employment, famously founded the company after discovering the internet during a trip to the US.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.