BigBasket
Leadership History
2 leaders · 2011 to present
Amit Nanda is the CEO of BigBasket, in the role since 2026. The first chief executive was Hari Menon, from 2011.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Amit Nanda | Chief Executive Officer | 2026 | Present | < 1 |
| Hari Menon | Co-Founder and Chief Executive Officer | 2011 | 2026 | 15 |
BigBasket was India's largest online grocer through the late 2010s, built on scheduled delivery slots, owned inventory and private labels. The rise of 10-minute delivery apps after 2021 reversed that position. BigBasket launched BB Now in November 2021, moved the whole business to quick commerce in August 2024 and still trailed Blinkit, Swiggy Instamart and Zepto. Its founders, who had run it since 2011, handed control to Amazon veteran Amit Nanda in June 2026, with Tata Digital as majority owner and funder. The company is headquartered in Bangalore, India. The online grocery pioneer was heavily established in Bengaluru, India, successfully navigating the notoriously brutal, low-margin logistics of fresh food delivery before being swallowed by the massive Tata conglomerate.
BigBasket is an inventory-led retailer rather than a marketplace. It buys from brands, wholesalers and farmers, holds the stock in its own warehouses and dark stores, and sells to consumers through the BigBasket app and website. The work is split across two companies: Supermarket Grocery Supplies, the parent, handles procurement and B2B supply, and its wholly owned subsidiary Innovative Retail Concepts runs the consumer business. Selling goods is almost all of revenue, 97 percent of operating revenue in FY2024, with advertising sold to brands and membership fees making up most of the rest. Private labels such as fresho, bb Royal and bb Popular earn better margins than resold FMCG brands and were more than a third of revenue in early 2023, according to co-founder Vipul Parekh.
Chief Executive Officer
2026 – Present
0 years (current)
Took over in June 2026 with a mandate to make BigBasket profitable; within weeks the company narrowed its focus to about 40 cities that operate profitably, down from 76 markets.
The first chief executive from outside the founding team. He joined from Amazon India, where he was director of selling partner services, with more than two decades across e-commerce, consumer goods and technology.
Co-Founder and Chief Executive Officer
2011 – 2026
15 years
Chose an inventory-led model with owned warehouses over picking orders from local shops; raised money from Ascent Capital, Alibaba, Mirae Asset-Naver and CDC Group; agreed the 2021 sale of majority control to Tata Digital; launched BB Now in November 2021 and moved the whole business to quick commerce in August 2024.
Built BigBasket into India's largest online grocer by 2016 and ran it for almost 15 years. He stepped down as CEO on 16 June 2026, later admitting he had been in denial about quick commerce, and retired from full-time work on 30 September 2026 while staying on the board.
Losses are the central problem. The consumer arm's loss widened 66 percent to ~$356 million (₹3,073 crore) in FY2026 as dark-store, delivery and discount costs rose after the August 2024 switch to quick commerce. BB Now held an estimated 7 percent of quick-commerce GMV in May 2026, behind Blinkit, Swiggy Instamart and Zepto, while Amazon Now and Flipkart Minutes kept adding stores. BigBasket also depends on its parent for cash: it used ~$726 million (₹6,255.74 crore) of short-term funds in FY2026, and Tata Digital's own borrowings rose 48.5 percent to ~$1.56 billion (₹13,407 crore) that year.
Amit Nanda, appointed on 16 June 2026. He was previously director of selling partner services at Amazon India.
Co-founder Hari Menon, who led the company from its founding in December 2011 until June 2026, almost 15 years.
His five-year term after the 2021 Tata acquisition was nearing its end, and The Economic Times reported in 2025 that the group wanted a leader with execution muscle for quick commerce. Menon shortlisted candidates with the board before moving to a board and mentoring role.
He retired from full-time work at BigBasket on 30 September 2026 and stays on the board. He has said he will spend time on music and travel, including setting up a music studio and an experience space.
Seshu Kumar Tirumala is chief operating officer and Arpit Jaiswal is chief growth officer, both named in 2026. Co-founder Vipul Parekh sits on the board.
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