Asana, Inc.

Enterprise SaaSFounded 2008- HQ today: San Francisco, California, United States

Leadership History

Asana: CEO History

2 leaders · 2008 to present

Who is the CEO of Asana?

Dan Rogers is the CEO of Asana, in the role since 2025. The first chief executive was Dustin Moskovitz, from 2008.

Current CEO: Dan Rogers (since 2025)
First CEO: Dustin Moskovitz (2008)
Leaders documented: 2
Founded: 2008

Name	Role	From	To	Years in role
Dan Rogers	Chief Executive Officer	2025	Present	1
Dustin Moskovitz	Co-Founder and Chief Executive Officer	2008	2025	17

Who was CEO of Asana before Dan Rogers?: Dustin Moskovitz was CEO of Asana from 2008 to 2025, before Dan Rogers took over in 2025.

Company Overview

Asana is work management software: projects, tasks, owners, dates and goals in one place, instead of in a chain of emails and spreadsheets. It was founded by Facebook co-founder Dustin Moskovitz and engineering lead Justin Rosenstein, listed on the New York Stock Exchange by direct listing in September 2020, and reported $790.8 million of revenue for the fiscal year ended January 31, 2026. Its buyers are mostly non-engineering departments, marketing, operations, finance, legal and HR, which is the gap it works in between developer tools such as Jira and general-purpose workspaces such as Notion. Since 2025 the company has been run by Dan Rogers and has been rebuilding the product around AI agents that work inside the same plans as employees. The company is headquartered in San Francisco, California.

Dan Rogers

Chief Executive Officer

2025 – Present

1 year (current)

Key Decisions & Impact

Took over as chief executive on July 21, 2025, hired from LaunchDarkly where he was chief executive, after earlier roles at ServiceNow and Rubrik. Promoted Aziz Megji to chief financial officer in March 2026. Completed the $75 million acquisition of StackAI in May 2026, the company's first acquisition in 18 years, and used it to launch a product suite positioned as the operating system for human-agent teams in June 2026. Shifted AI pricing to consumption with AI Studio and AI Teammates, guided fiscal 2027 revenue above $850 million, and added the board chair role effective September 25, 2026.

Legacy

Second chief executive in Asana's history, brought in to restart growth by rebuilding the platform around AI agents while holding the margin gains that produced non-GAAP operating income of $56.7 million in fiscal 2026.

Source →

Dustin Moskovitz

Co-Founder and Chief Executive Officer

2008 – 2025

17 years

Key Decisions & Impact

Co-founded Facebook in 2004 with Mark Zuckerberg and served as its first chief technology officer and later vice president of engineering. Left in 2008 to co-found Asana with Justin Rosenstein after their internal Tasks tool spread across Facebook. Held the product in development for three years before opening it to the public in November 2011 and charging from April 2012. Took Asana public by direct listing on the New York Stock Exchange in September 2020 rather than an IPO, and bought more than $1 billion of Asana stock on the open market between June 2021 and early 2022. Cut about 9% of the workforce in November 2022 to bring costs down, then announced his retirement as chief executive in March 2025.

Legacy

Ran Asana for its first 17 years, from incorporation in December 2008 to a platform with more than 180,000 paying customers, and retains a majority of the company's voting power through its dual-class structure.

Source →

Challenges & Strategic Context

Asana's core problem is expansion, not acquisition. Dollar-based net retention was 97% for Core customers and 96% for customers spending $100,000 or more as of January 31, 2026, so existing accounts shrank slightly even as new logos arrived. Management has also said that AI-driven changes in search and paid media cut into the self-serve top of the funnel, and it modelled roughly a two-point drag on annual recurring revenue growth through fiscal 2027 with no recovery assumed. On top of that sit long enterprise sales cycles, IT consolidation into suites, competition from Atlassian, Monday.com, Smartsheet, ClickUp and Notion, and a GAAP net loss that was still $189.0 million in fiscal 2026 despite non-GAAP operating income of $56.7 million.

Asana CEO and Leadership FAQ

Who is the chief executive officer of Asana?

Dan Rogers, since July 21, 2025. He joined from LaunchDarkly, where he was chief executive, and previously held roles at ServiceNow and Rubrik. He added the board chair role effective September 25, 2026.

How long did Dustin Moskovitz run Asana?

About 17 years, from incorporation in December 2008 until July 2025. He announced his retirement as chief executive in March 2025, a decision that sent the stock down 25% on the day, stayed on as board chair, then moved to a director seat in September 2026.

Why did Moskovitz and Rosenstein leave Facebook to start Asana?

They had built an internal tool called Tasks to track who owned what as Facebook's headcount grew, and it spread across the company. Concluding the same coordination problem existed everywhere, they left in 2008 and incorporated Asana that December.

What has Dan Rogers changed since taking over?

He bought StackAI for $75 million in May 2026, relaunched the platform in June 2026 as an operating system for human-agent teams, moved AI pricing to consumption through AI Studio and AI Teammates, and held the margin gains that produced $56.7 million of non-GAAP operating income in fiscal 2026.

Who is Asana's chief financial officer?

Aziz Megji, promoted from within and effective March 24, 2026. He succeeded Sonalee Parekh, who had been chief financial officer since September 2024, who in turn succeeded Tim Wan, in the role from 2017 and through the 2020 direct listing.

What other senior changes has Asana made recently?

Chief Operating Officer Anne Raimondi and General Counsel Eleanor Lacey both resigned effective December 31, 2025, with Raimondi staying on as a part-time advisor into March 2026. Jerry Ting and Tom Berquist joined the board in September 2026.

How is voting control structured at Asana?

Class A shares carry one vote and Class B shares ten, with otherwise identical rights. The 10-K states that Moskovitz beneficially owned a majority of the voting power at January 31, 2026, so he retains effective control as a director rather than as an executive.

What was Justin Rosenstein's role in Asana's leadership?

Rosenstein was co-founder and the product and design lead, responsible for the Work Graph model and the interface conventions that made Asana usable outside engineering. He was never chief executive and later stepped back from day-to-day work at the company.

Who is the CEO of Asana?

Dustin Moskovitz, a billionaire co-founder of Facebook, serves as the CEO and frequently uses his massive personal wealth to buy huge amounts of Asana stock to support the price.

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