Asana vs Automation Anywhere: Founders, CEOs and History
Asana was founded in 2008 by Dustin Moskovitz, Justin Rosenstein and is led by Dan Rogers. Automation Anywhere was founded in 2003 by Mihir Shukla, Ankur Kothari, Neeti Mehta Shukla and is led by Mihir Shukla.
Company facts
Asana
- Founded
- 2008
- Headquarters
- San Francisco, California, United States
- Current CEO
- Dan Rogers
- Employees
- 1,767
Automation Anywhere
- Founded
- 2003
- Headquarters
- San Jose, California, United States
- Current CEO
- Mihir Shukla
- Employees
- 2,400
Founders
Asana
Dustin Moskovitz
Dustin Moskovitz is a US entrepreneur, a co-founder of Facebook, and the co-founder of Asana, which he ran as chief executive officer from 2008 until July 2025.
Justin Rosenstein
Justin Rosenstein is a US software engineer and entrepreneur who co-founded Asana with Dustin Moskovitz.
Automation Anywhere
Mihir Shukla
Mihir Shukla is co-founder, chief executive officer and board chair of Automation Anywhere, and the only chief executive the company has had.
Ankur Kothari
Ankur Kothari is a co-founder of Automation Anywhere and its chief operating officer, and sits on the board.
Neeti Mehta Shukla
Neeti Mehta Shukla is a co-founder of Automation Anywhere and its chief impact officer. She started the company in 2003 with her husband, Mihir Shukla, alongside Ankur Kothari and Rushabh Parmani, launching it from the guest bedroom of their house.
Rushabh Parmani
Rushabh Parmani is a co-founder of Automation Anywhere and its chief customer officer. He started the business in 2003, originally named Tethys Solutions, alongside Mihir Shukla, Neeti Mehta Shukla and Ankur Kothari.
CEOs and their tenures
Asana
- Dustin Moskovitz2008–2025
Co-Founder and Chief Executive Officer
Ran Asana for its first 17 years, from incorporation in December 2008 to a platform with more than 180,000 paying customers, and retains a majority of the company's voting power through its dual-class structure.
Source - Dan Rogers2025–present
Chief Executive Officer
Second chief executive in Asana's history, brought in to restart growth by rebuilding the platform around AI agents while holding the margin gains that produced non-GAAP operating income of $56.7 million in fiscal 2026.
Source
Automation Anywhere
- Mihir Shukla2003–present
Co-Founder, Chief Executive Officer and Board Chair
Co-founded the company in 2003, has been its only chief executive, and is also board chair. Serves as an information and communications technology governor at the World Economic Forum, where he speaks on agentic enterprise operations.
Source
Timeline: Asana and Automation Anywhere side by side
2003Automation Anywhere
Incorporation as Tethys Solutions in San Jose: Mihir Shukla, Neeti Mehta Shukla, Ankur Kothari and Rushabh Parmani incorporated Tethys Solutions, LLC in San Jose, California, selling software that rec…
2008Asana
Asana incorporated in Delaware: Dustin Moskovitz and Justin Rosenstein left Facebook and incorporated the company in Delaware on December 16, 2008, initially as Smiley Abstractions, Inc., renamed Asan…
2009Asana
$9 million Series A from Benchmark and Andreessen Horowitz: Asana raised a $9 million Series A round in November 2009 led by Benchmark, with Andreessen Horowitz participating and Benchmark's Matt Cohl…
2010Automation Anywhere
Renamed Automation Anywhere, Inc.: The company rebranded from Tethys Solutions to Automation Anywhere, Inc.
2011Asana
Product opens to the public for free: After about three years of building a custom web framework called Luna and the Work Graph data model behind it, Asana opened its platform to the public at no char…
2012Asana
Paid plans and a public API: Asana began charging for the platform in April 2012 and released its API to third-party developers the same month, with Twitter and LinkedIn among the early companies runn…
2012Asana
$28 million raised to expand the team: Asana raised $28 million in July 2012 to build out engineering, support and sales as paid usage started to grow.
2016Asana
$50 million Series C led by Sam Altman: Asana raised $50 million in Series C funding led by Sam Altman, then president of Y Combinator, at a valuation of about $600 million.
2017Automation Anywhere
First Imagine customer conference: Automation Anywhere held its first Imagine customer and partner event in New York on May 24 and 25, 2017, and ran a second Imagine in Bengaluru in September of the s…
2018Asana
Portfolios and the Asana Business tier: Asana launched Portfolios alongside a new Business plan in November 2018, giving executives a single view of progress and resourcing across many projects and pu…
2018Asana
$125 million raised at a $1.5 billion valuation: Asana raised $75 million in Series D funding led by Generation Investment Management and a further $50 million in November 2018 that valued the company…
2018Automation Anywhere
Bot Store opens as an RPA bot marketplace: Launched in London in March 2018, Bot Store offered prebuilt, plug and play bots from Automation Anywhere and partners including EY and Genpact, cutting the…
2018Automation Anywhere
$250M Series A at a $1.8B valuation: After fifteen years without institutional equity, the company raised $250 million on July 2, 2018 led by New Enterprise Associates and Goldman Sachs Growth Equity,…
2018Automation Anywhere
SoftBank Vision Fund adds $300M: In November 2018 the SoftBank Vision Fund invested $300 million as an extension of the Series A, taking the round to $550 million and the post-money valuation to $2.6…
2019Asana
Workload capacity planning ships: Asana released Workload in August 2019, letting managers see how individual team members were staffed across projects and rebalance assignments without leaving the pl…
2019Automation Anywhere
Acquisition of Klevops in Paris: Automation Anywhere acquired Klevops SAS of Paris in August 2019 to orchestrate work between employees and bots, the technology behind the attended automation interfac…
2019Automation Anywhere
Enterprise A2019 launches as a web-based platform: In October 2019 the company shipped Enterprise A2019, a cloud-native browser-based rewrite that it said added more than 175 features across 40 produc…
2019Automation Anywhere
$290M Series B at a $6.8B valuation: Salesforce Ventures led a $290 million Series B announced on November 21, 2019, with SoftBank Investment Advisers and Goldman Sachs participating, at a $6.8 billio…
2020Asana
Asana Goals links execution to strategy: Asana released Goals on July 15, 2020, a goal-tracking layer that connects company objectives to the projects and tasks underneath them so progress updates aut…
2020Asana
Direct listing on the New York Stock Exchange: Asana went public on September 30, 2020 through a direct listing rather than an IPO.
2020Automation Anywhere
Pandemic restructuring and workforce reduction: In April 2020 Automation Anywhere cut jobs and restructured parts of the company, saying the COVID-19 pandemic and the change it brought to the global e…
2021Automation Anywhere
Enterprise A2019 rebranded Automation 360: In March 2021 the company introduced Automation 360 as the brand for its unified cloud-native platform and widened deployment across AWS, Microsoft Azure and…
2021Automation Anywhere
Acquisition of FortressIQ for process discovery: Announced in December 2021, the FortressIQ deal added computer vision process discovery that maps how work is done across applications and turns it int…
2022Asana
Workforce cut by 9%: In November 2022 Asana cut about 9% of its global workforce in a restructuring aimed at operating costs after two years of rapid hiring during the remote-work boom.
2023Asana
Asana Intelligence brings generative AI into the Work Graph: Asana announced its first generative AI features in June 2023 and packaged them as Asana Intelligence on October 3, 2023, covering smart st…
2023Automation Anywhere
Start of an unbroken non-GAAP profitable run: The quarter ended October 31, 2023 began the run of non-GAAP profitable quarters with positive free cash flow that the company counted as ten by the quart…
2024Asana
AI Studio opens agent building to non-developers: Asana launched AI Studio in October 2024, a no-code builder that lets teams embed AI agents in a workflow and deploy them inside Asana.
2024Automation Anywhere
AI plus Automation Enterprise System and AI Agent Studio: At Imagine 2024 in Austin in June 2024 the company unveiled an AI plus Automation Enterprise System with AI Agent Studio, letting customers bu…
2025Asana
Dan Rogers succeeds Dustin Moskovitz as chief executive: Moskovitz announced his retirement as chief executive in March 2025.
2025Automation Anywhere
Acquisition of Aisera: On November 4, 2025 Automation Anywhere acquired Aisera and its team of more than 100 AI engineers, adding self-service AI agents for IT service management, HR and customer serv…
2026Asana
StackAI acquired for $75 million: Asana completed its acquisition of StackAI, a no-code AI workflow platform, on May 28, 2026 for $75 million.
2026Asana
Repositioned as an operating system for human-agent teams: At its Work Innovation Summit in June 2026 Asana unveiled a product suite built so employees and AI agents work from the same plan, context a…
2026Asana
Dan Rogers named board chair: Effective September 25, 2026 Rogers added board chair to the chief executive role, Dustin Moskovitz moved to director, and Jerry Ting and Tom Berquist joined the board.
2026Automation Anywhere
OpenAI collaboration and a tenth profitable quarter: Reporting the quarter ended January 31, 2026, Automation Anywhere recorded its tenth consecutive non-GAAP profitable quarter, said AI products were…
Acquisitions
Automation Anywhere
- Aisera2025Undisclosed
- FortressIQ2021Undisclosed
- Klevops2019Undisclosed
Questions about Asana vs Automation Anywhere
Who is the CEO of Asana, Inc. and Automation Anywhere?
Asana, Inc. is led by Dan Rogers and Automation Anywhere is led by Mihir Shukla. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Asana, Inc. founded vs Automation Anywhere?
Automation Anywhere was founded in 2003 — 5 years before Asana, Inc., which was founded in 2008. Automation Anywhere's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Asana, Inc..
How many employees does Asana, Inc. have compared to Automation Anywhere?
Asana, Inc. employs approximately 1,767 people, while Automation Anywhere employs approximately 2,400. Automation Anywhere has the larger workforce at 2,400 employees, compared to Asana, Inc.'s 1,767. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Asana, Inc. and Automation Anywhere headquartered?
Both Asana, Inc. and Automation Anywhere are headquartered in United States. Their local rules and tax obligations may still differ.
Who founded Asana, Inc. and Automation Anywhere?
Asana, Inc. was founded by Dustin Moskovitz, Justin Rosenstein. Automation Anywhere was founded by Mihir Shukla, Ankur Kothari, Neeti Mehta Shukla, Rushabh Parmani.
Which company has a longer operating history — Asana, Inc. or Automation Anywhere?
Automation Anywhere has been operating for approximately 23 years, making it the more established of the two companies. Asana, Inc. has been in operation for around 18 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Asana vs Automation Anywhere overview