Asana, Inc.
Acquisitions
1
Major Deals Covered
$75M
Disclosed Deal Value
Asana's largest disclosed acquisition here is StackAI for $75M in 2026. This page covers 1 major deal, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| StackAI | 2026 | $75.0M | Added a no-code platform for building, testing, deploying and governing AI agents that execute work across outside systems such as ERP, CRM and ITSM tools. Completed May 28, 2026 and reported as Asana's first acquisition in 18 years; StackAI founders Tony Rosinol and Bernard Aceituno joined Asana. |
2026
$75M
Added a no-code platform for building, testing, deploying and governing AI agents that execute work across outside systems such as ERP, CRM and ITSM tools. Completed May 28, 2026 and reported as Asana's first acquisition in 18 years; StackAI founders Tony Rosinol and Bernard Aceituno joined Asana.
Asana grows by moving accounts upmarket and by attaching AI. The company reports Core customers, those spending $5,000 or more a year, separately because they carried 76% of revenue in the fourth quarter of fiscal 2026: there were 25,928 of them at January 31, 2026, and 26,778 by July 31, 2026, while customers spending $100,000 or more grew from 817 to 890 over the same period. Sales mix has shifted toward the Enterprise+ tier, which is what lifted fiscal 2026 revenue alongside new customer additions. The second lever is consumption revenue from AI Studio and AI Teammates, sold into the same accounts. Because AI-driven search has weakened self-serve signups, Asana has also rebuilt discovery around use-case content and a prompt-to-project onboarding flow rather than assuming the old free-trial funnel returns.
Asana sells subscriptions. Its core work management product comes in five tiers, listed in its 10-K as Personal, Starter, Advanced, Enterprise and Enterprise+, priced per seat; Starter lists at $10.99 per user per month billed annually and Advanced at $24.99, while Enterprise and Enterprise+ are quoted by the sales team. Individuals and small teams can use the free Personal tier, and Asana then sells upward when usage spreads: the company describes a hybrid motion that pairs product-led self-serve signups with direct sales and channel partners. Revenue growth in fiscal 2026 came mainly from new paying customers plus a sales mix shift toward Enterprise+. Two newer products break the per-seat pattern. AI Teammates, agents that act like collaborators inside a workflow, and Asana AI Studio, a no-code builder for embedding AI in a workflow, are both billed on consumption, which is how Asana expects to sell outcomes alongside seats.
One. Asana completed the purchase of StackAI on May 28, 2026 for $75 million, and press coverage described it as the company's first acquisition in 18 years. Everything else in the platform was built in-house.
StackAI is a no-code platform for designing, testing, deploying and governing AI agents and automating business-critical workflows. It added cross-system execution, letting agents act in ERP, CRM and ITSM tools, which Asana's own platform could not reach.
$75 million. StackAI's founders, Tony Rosinol and Bernard Aceituno, joined Asana with the deal, which was announced alongside first-quarter fiscal 2027 results on May 28, 2026 and sent the shares up more than 13%.
Because the platform is built on one proprietary data model, the Work Graph, and bolting on separate products would have fragmented it. Atlassian took the opposite route with Trello, Jira Align and Loom; Asana built Portfolios, Workload, Goals, Intelligence and AI Studio internally.
It sits behind the agent products. AI Studio builds workflows inside Asana and AI Teammates take assignments in projects; StackAI extends that execution into external systems, which is the combination Asana unveiled in June 2026 as an operating system for human-agent teams.
No. Asana's filings describe dependence on third-party AI models and hardware whose quality, availability and cost it does not control. Its contribution is the Work Graph context, permissions and audit trail wrapped around those models.
The StackAI deal points at capability gaps in agent execution and integration rather than at revenue purchases. Asana has not announced a further acquisition, and its balance sheet held $434.0 million in cash, cash equivalents and marketable securities at January 31, 2026.
Asana sells governance as a feature of the top tiers, including customer-managed encryption keys, audit logs and SCIM provisioning, and the stated purpose of the StackAI integration is agent workflows that run under the same oversight rather than outside it.
Asana rarely executes large acquisitions, preferring to invest massive amounts of internal capital into organic R&D to maintain a clean, unified product codebase.
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