2024
SAP SE
Explore SAP
Core profile pages, annual revenue records, and related research hubs for this company.
SAP SE
Explore SAP
Core profile pages, annual revenue records, and related research hubs for this company.
Acquisitions
4
Total Acquisitions
2024
2023
2012
2012
SAP's growth strategy is to migrate existing ECC and on-premise customers to S/4HANA Cloud, expand wallet share through Business Technology Platform, embed Joule and Business AI into business processes, and use acquisitions such as LeanIX and WalkMe to reduce transformation friction.
SAP earns revenue from cloud subscriptions, software support, software licenses, services, and enterprise application modules. The strategic mix is shifting from legacy license and maintenance economics toward recurring cloud subscriptions built around S/4HANA Cloud, SAP Business Technology Platform, SuccessFactors, Ariba, Concur, Signavio, LeanIX, WalkMe, and Business AI offerings.