Chorus.ai
2021
$575M
Why
Added conversation intelligence for recording and analyzing sales calls.
Impact
Extended ZoomInfo beyond contact data into sales call analysis.
Outcome
Sold today as Chorus within the ZoomInfo platform.
ZoomInfo
Enterprise SoftwareFounded 2007- HQ today: Vancouver, Washington, United States
Reviewed by Swet Parvadiya
Company data updated: October 2026
Acquisitions
ZoomInfo Acquisitions
4
Major Deals Covered
$1.1B
Disclosed Deal Value
What are ZoomInfo's biggest acquisitions?
ZoomInfo's largest disclosed acquisition here is Chorus.ai for $575M in 2021. This page covers 4 major deals from 2018 to 2021, each with its price where disclosed and the reason behind it.
- Major deals covered
- 4
- Largest deal
- Chorus.ai ($575M)
- First deal
- 2018
- Most recent
- 2021
| Company | Year | Price | Purpose |
|---|---|---|---|
| Chorus.ai | 2021 | $575.0M | Added conversation intelligence for recording and analyzing sales calls. |
| Zoom Information, Inc. | 2019 | $500.0M | DiscoverOrg acquired its rival to combine their data sets and customer bases. The price was not disclosed. |
| RingLead | 2021 | Undisclosed | Added data orchestration, deduplication and lead routing. The price was not disclosed. |
| Datanyze | 2018 | Undisclosed | ZoomInfo acquired Datanyze in 2018. |
- What companies has ZoomInfo bought?
- Major acquisitions by ZoomInfo documented here include Chorus.ai (2021), Zoom Information, Inc. (2019), RingLead (2021) and Datanyze (2018).
- What is ZoomInfo's most recent acquisition?
- The most recent ZoomInfo acquisition documented here is Chorus.ai, in 2021, for $575M.
RingLead
2021
Why
Added data orchestration, deduplication and lead routing. The price was not disclosed.
Impact
Strengthened ZoomInfo's CRM data management tools.
Outcome
Folded into the operations and data-as-a-service offering.
Zoom Information, Inc.
2019
$500M
Why
DiscoverOrg acquired its rival to combine their data sets and customer bases. The price was not disclosed.
Impact
The combined company took the ZoomInfo name.
Outcome
Became the basis for the 2020 Nasdaq IPO.
Datanyze
2018
Why
ZoomInfo acquired Datanyze in 2018.
ZoomInfo's Growth & Acquisition Strategy
Management is focused on enterprise accounts, data-as-a-service delivery, Copilot and GTM.AI. It is also returning cash to shareholders through buybacks and has been repurchasing senior notes at a discount.
How ZoomInfo Makes Money
ZoomInfo sells subscriptions, mostly annual or multi-year contracts priced by seats, data credits and product modules. Customers use the platform to find companies and contacts, enrich CRM records, track buyer intent and record sales calls (Chorus). Management splits the base into upmarket customers and down-market small businesses. As of June 30, 2026, 76% of annual contract value (ACV) came from upmarket customers and 1,891 customers paid $100,000 or more in ACV. Net revenue retention was 89% in Q2 2026. The data-as-a-service business, which delivers ZoomInfo data straight into customers' warehouses and systems, grew more than 20% in 2025 and made up nearly a fifth of ACV.
ZoomInfo Acquisitions FAQ
What was the landmark acquisition of Zoom Information in 2019?
In February 2019, DiscoverOrg acquired rival Zoom Information Inc. for over $500 million in cash, adopting the ZoomInfo name and combining human-verified data with web-scale algorithmic crawling.
Why did ZoomInfo acquire Chorus.ai for $575 million in 2021?
ZoomInfo acquired Chorus.ai to enter conversation intelligence, analyzing video sales calls to extract buyer sentiment, customer objections, and deal pipeline risks.
What was the strategic value of acquiring RingLead in 2021?
ZoomInfo acquired RingLead to provide enterprise customers with automated CRM data cleansing, deduplication, lead-to-account matching, and real-time database enrichment.
How did the acquisition of Insent bolster ZoomInfo's marketing suite?
In June 2021, ZoomInfo acquired Insent to launch ZoomInfo Chat, a conversational chatbot that identifies high-value accounts visiting websites and routes them instantly to sales reps.
What was the acquisition of EverString in 2020?
ZoomInfo acquired EverString to expand its machine-learning capabilities and add comprehensive global company firmographic and technographic data.
Why did ZoomInfo acquire sales consultancy Dogpatch Advisors in 2022?
ZoomInfo acquired Dogpatch Advisors to embed elite go-to-market advisory frameworks and AI workflow playbooks directly into ZoomInfo's enterprise client accounts.
How does ZoomInfo integrate acquired software products?
ZoomInfo unifies acquired technologies into a single login, shared data schema, and seamless user interface (SalesOS, MarketingOS, OperationsOS), avoiding disconnected point solutions.
What is ZoomInfo's M&A strategy moving forward?
ZoomInfo focuses on tuck-in acquisitions that enhance generative AI agent capabilities, international B2B contact coverage, and automated go-to-market workflow execution.
Related M&A Histories
Compare corporate acquisition records, deal values, and strategic targets
Explore ZoomInfo
Core profile pages, founders and related research hubs for this company.