Informatica
2025
$8.0B
Why
Salesforce agreed in May 2025 to buy data management company Informatica for about $8 billion in equity value and closed the deal in November 2025; Informatica added $399 million of fiscal 2026 revenue.
Salesforce, Inc.
Cloud software and CRMFounded 1999- HQ today: San Francisco, California
Reviewed by Swet Parvadiya
Company data updated: October 2026
Acquisitions
Salesforce Acquisitions
17
Major Deals Covered
$67.6B
Disclosed Deal Value
What are Salesforce's biggest acquisitions?
Salesforce's largest disclosed acquisition here is Slack for $27.7B in 2021. This page covers 17 major deals from 2006 to 2025, each with its price where disclosed and the reason behind it.
- Major deals covered
- 17
- Largest deal
- Slack ($27.7B)
- First deal
- 2006
- Most recent
- 2025
| Company | Year | Price | Purpose |
|---|---|---|---|
| Sendia | 2006 | $15.0M | Salesforce acquired Sendia in 2006 for $15 million. |
| Dimdim | 2011 | $31.0M | Salesforce acquired Dimdim in 2011 for $31 million. |
| Buddy Media | 2012 | $689.0M | Salesforce acquired Buddy Media in 2012 for $689 million. |
| ExactTarget | 2013 | $2.5B | Salesforce acquired ExactTarget in 2013 for $2.5 billion. |
| RelateIQ | 2014 | $390.0M | Salesforce acquired RelateIQ in 2014 for $390 million. |
| Demandware | 2016 | $2.8B | Salesforce acquired Demandware in 2016 for $2.8 billion. |
| Sequence | 2017 | Undisclosed | Salesforce acquired Sequence in 2017. |
| MuleSoft | 2018 | $6.5B | Salesforce acquired API integration company MuleSoft for about $6.5 billion to connect CRM data with ERP and legacy systems. |
| Tableau | 2019 | $15.7B | Salesforce bought Tableau in an all-stock deal valued at about $15.7 billion to add self-service analytics and compete with Microsoft Power BI. |
| ClickSoftware | 2019 | $1.4B | Salesforce acquired ClickSoftware in 2019 for $1.35 billion. |
| Slack | 2021 | $27.7B | Salesforce acquired Slack for about $27.7 billion in cash and stock to counter Microsoft Teams and give its CRM a collaboration interface. |
| Troops.ai | 2022 | Undisclosed | Salesforce acquired Troops.ai in 2022. |
| Airkit.ai | 2023 | Undisclosed | Salesforce acquired Airkit.ai in 2023. |
| Spiff | 2023 | Undisclosed | Salesforce acquired Spiff in 2023. |
| Own | 2024 | $1.9B | Salesforce acquired Own in 2024 for $1.9 billion. |
| PredictSpring and Tenyx | 2024 | Undisclosed | Salesforce acquired PredictSpring and Tenyx in 2024. |
| Informatica | 2025 | $8.0B | Salesforce agreed in May 2025 to buy data management company Informatica for about $8 billion in equity value and closed the deal in November 2025; Informatica added $399 million of fiscal 2026 revenue. |
- What companies has Salesforce bought?
- Major acquisitions by Salesforce documented here include Slack (2021), Tableau (2019), Informatica (2025), MuleSoft (2018) and Demandware (2016).
- What is Salesforce's most recent acquisition?
- The most recent Salesforce acquisition documented here is Informatica, in 2025, for $8B.
Own
2024
$1.9B
Why
Salesforce acquired Own in 2024 for $1.9 billion.
PredictSpring and Tenyx
2024
Why
Salesforce acquired PredictSpring and Tenyx in 2024.
Airkit.ai
2023
Why
Salesforce acquired Airkit.ai in 2023.
Spiff
2023
Why
Salesforce acquired Spiff in 2023.
Troops.ai
2022
Why
Salesforce acquired Troops.ai in 2022.
Slack
2021
$27.7B
Why
Salesforce acquired Slack for about $27.7 billion in cash and stock to counter Microsoft Teams and give its CRM a collaboration interface.
Impact
Slack became the conversational layer for Salesforce data and, later, Agentforce agents.
Outcome
The deal closed in July 2021. Wall Street questioned the price, and Slack is reported within the Agentforce 360 Platform, Slack and Other line.
Tableau
2019
$15.7B
Why
Salesforce bought Tableau in an all-stock deal valued at about $15.7 billion to add self-service analytics and compete with Microsoft Power BI.
Impact
Tableau became part of Salesforce's analytics offering and is now reported in the Agentforce Integration and Analytics line.
Outcome
The deal closed in August 2019 and was one of the acquisitions activist investors later cited when pushing Salesforce toward margin discipline.
ClickSoftware
2019
$1.4B
Why
Salesforce acquired ClickSoftware in 2019 for $1.35 billion.
MuleSoft
2018
$6.5B
Why
Salesforce acquired API integration company MuleSoft for about $6.5 billion to connect CRM data with ERP and legacy systems.
Sequence
2017
Why
Salesforce acquired Sequence in 2017.
Demandware
2016
$2.8B
Why
Salesforce acquired Demandware in 2016 for $2.8 billion.
RelateIQ
2014
$390M
Why
Salesforce acquired RelateIQ in 2014 for $390 million.
ExactTarget
2013
$2.5B
Why
Salesforce acquired ExactTarget in 2013 for $2.5 billion.
Buddy Media
2012
$689M
Why
Salesforce acquired Buddy Media in 2012 for $689 million.
Dimdim
2011
$31M
Why
Salesforce acquired Dimdim in 2011 for $31 million.
Sendia
2006
$15M
Why
Salesforce acquired Sendia in 2006 for $15 million.
Salesforce, Inc.'s Growth & Acquisition Strategy
Salesforce is pushing three levers: Agentforce AI agents priced on consumption or flex credits, Data 360 (formerly Data Cloud) to unify customer data, and the Informatica acquisition, closed in November 2025, to add data management and governance. It also cross-sells Slack as the interface for agents and keeps buying back stock under a $50 billion authorization announced in February 2026.
How Salesforce, Inc. Makes Money
Salesforce sells multi-year software subscriptions, mostly priced per user per month, plus consumption pricing for Data 360 and Agentforce. In fiscal 2026 (ended January 31, 2026), subscription and support revenue was $39.39 billion, about 95% of the $41.53 billion total; professional services added $2.14 billion. Subscription revenue is reported in five offerings: Agentforce Service, Agentforce Sales, Agentforce 360 Platform/Slack/Other, Agentforce Integration and Analytics (MuleSoft, Tableau, Informatica), and Agentforce Marketing and Commerce.
Salesforce Acquisitions FAQ
What was the largest acquisition in Salesforce's history?
The largest acquisition was workplace messaging and collaboration platform Slack Technologies, acquired in July 2021 for approximately $27.7 billion in cash and stock.
Why did Salesforce acquire Slack for $27.7 billion in 2021?
Salesforce acquired Slack to create a modern "digital HQ" for enterprises, integrating CRM notifications, customer workflows, and automated bots directly into real-time collaborative channels where employees work every day.
What was the acquisition of Tableau Software in 2019?
In August 2019, Salesforce acquired data analytics and visual business intelligence leader Tableau Software in an all-stock transaction valued at $15.7 billion, bolstering Salesforce's data visualization and predictive analytics capabilities.
What was the acquisition of MuleSoft in 2018?
In May 2018, Salesforce acquired integration and API platform MuleSoft for $6.5 billion in cash and stock, allowing enterprise clients to unlock data from legacy on-premise systems and connect external APIs directly into Salesforce.
When did Salesforce acquire ExactTarget and what did it create?
In July 2013, Salesforce acquired email marketing leader ExactTarget for $2.5 billion, which formed the foundational technological core of modern Salesforce Marketing Cloud.
What was the acquisition of Demandware in 2016?
In June 2016, Salesforce acquired cloud e-commerce platform Demandware for $2.8 billion, transforming it into Salesforce Commerce Cloud to power digital shopping storefronts for global retailers (such as Adidas, Puma, and L'Oréal).
What was the acquisition of developer platform Heroku in 2010?
In December 2010, Salesforce acquired cloud platform-as-a-service (PaaS) provider Heroku for $212 million in cash, expanding its reach among Ruby, Python, and Node.js web developers.
What was the acquisition of Quip in 2016 and how did it bring Bret Taylor?
In 2016, Salesforce acquired collaborative document app Quip for $750 million. The deal brought co-founder Bret Taylor into Salesforce, who rose rapidly to Chief Product Officer, President, and eventually Co-CEO.
Why did Salesforce halt large-scale debt-fueled acquisitions in 2023?
Under intense pressure from activist investors (including Elliott Management and Starboard Value) seeking operating margin expansion, Marc Benioff disbanded the board's M&A committee in early 2023, committing to organic R&D and capital return via buybacks.
Did Salesforce walk away from acquiring data management firm Informatica in 2024?
Yes. In April 2024, reports surfaced that Salesforce was in advanced talks to acquire enterprise data management company Informatica for ~$11 billion. However, talks collapsed after the parties could not agree on valuation terms, earning praise from Wall Street for financial discipline.
What tuck-in AI acquisitions has Salesforce executed recently?
Salesforce corporate development focuses on targeted AI tuck-ins, acquiring data protection and backup startup Own Company for $1.9 billion in cash in September 2024, alongside specialized voice AI and autonomous agent developer talent.
How did Salesforce integrate its acquired multi-billion-dollar platforms?
Salesforce steadily unified acquisitions onto its common platform metadata layer: integrating MuleSoft APIs, Tableau analytics, and Slack collaboration into Customer 360, culminating in the unified Agentforce autonomous agent architecture.
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