Justin Rosenstein

Justin Rosenstein graduated from Stanford University with a degree in mathematics, providing him with a rigorous analytical foundation. Before co-founding Asana, his highly influential career included serving as a product manager at Google and an engineering lead at Facebook. This elite product-design background—specifically his experience building viral, widely adopted communication tools—gave him the exact UX expertise needed to design Asana's intuitive, globally successful interface.

Justin Rosenstein is an American software programmer and entrepreneur who co-founded Asana alongside Dustin Moskovitz. Rosenstein built a massive reputation in Silicon Valley as a brilliant product manager; at Google, he created the foundational prototype for Google Chat (Gchat), and at Facebook, he famously co-created the iconic 'Like' button. While working as an engineering lead at Facebook, he bonded with Moskovitz over their shared frustration with how much time intelligent people wasted on administrative 'work about work.' They collaborated to build an internal task-tracking tool, the immense success of which inspired them to leave Facebook in 2008 and launch Asana. As co-founder, Rosenstein drove Asana's core product philosophy, ensuring the platform was both incredibly powerful for complex enterprise workflows and intuitively beautiful for everyday users.