Asana vs Automation Anywhere: Revenue, Profit and Business Model
Asana had $790.8M of annual revenue in FY2026 and a net loss of $189M. A full-year revenue figure is unavailable here for Automation Anywhere.
Latest financial snapshot
Asana
- Latest annual revenue
- $790.8M (FY2026)
- Net income
- -$189M
- Net margin
- -23.9%
- Revenue growth
- +39.5% a year, FY2019–FY2026
Automation Anywhere
- Latest annual revenue
- Unavailable here
- Net income
- Unavailable here
- Net margin
- —
- Revenue growth
- —
Financial summary
Asana
Asana's fiscal year ends January 31. Revenue grew from $76.8 million in fiscal 2019 to $790.8 million in fiscal 2026, but growth has slowed every year since fiscal 2022, from 66.7% to 9.2%. The trade has been margin for growth: gross profit was $704.0 million in fiscal 2026, an 89% margin, non-GAAP operating income turned positive at $56.7 million against a $40.8 million loss a year earlier, and adjusted free cash flow jumped to $84.5 million from $2.6 million. The GAAP net loss was still $189.0 million, down 26% from fiscal 2025, mostly because of stock-based compensation. Asana held $434.0 million in cash, cash equivalents and marketable securities at January 31, 2026, plus an undrawn senior secured credit facility it entered into with Silicon Valley Bank in November 2022. In the second quarter of fiscal 2027, reported September 3, 2026, revenue rose 10% to $216.4 million and non-GAAP operating margin reached about 10%, and the company raised its full-year guidance. Asana, Inc. is a leading enterprise work management platform, commanding a market valuation historically around the multi-billion dollar mark.
Automation Anywhere
Automation Anywhere is privately held and does not disclose audited revenue. The historical series therefore uses clearly labeled Sacra ARR estimates: $427 million in 2021, $640 million in 2022 and $800 million in 2023. The company itself reports only directional figures in its quarterly releases, including double-digit year-over-year growth in ARR, revenue and current remaining performance obligations, and an unbroken run of non-GAAP profitable quarters that reached ten for the period ended January 31, 2026. Automation Anywhere is a highly valued private enterprise software company, reaching a valuation of roughly $7 billion in the RPA space.
Revenue and profit by year
Asana
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $790.8M | -$189M | -23.9% | +9.2% | Source |
| FY2025 | $723.9M | -$255.5M | -35.3% | +10.9% | Source |
| FY2024 | $652.5M | -$257M | -39.4% | +19.2% | Source |
| FY2023 | $547.2M | -$407.8M | -74.5% | +44.6% | Source |
| FY2022 | $378.4M | -$288.3M | -76.2% | +66.7% | Source |
| FY2021 | $227M | -$211.7M | -93.3% | +59.2% | Source |
| FY2020 | $142.6M | -$118.6M | -83.2% | +85.8% | Source |
| FY2019 | $76.8M | -$50.9M | -66.3% | — | Source |
Automation Anywhere
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2023 run-rate | $800M | — | — | — | Source |
| FY2022 run-rate | $640M | — | — | — | Source |
| FY2021 run-rate | $427M | — | — | — | Source |
Where the revenue comes from
Asana
- Paid subscriptions
Not formally reported
Starter, Advanced, Enterprise and Enterprise+ tiers priced per seat. Starter lists at $10.99 and Advanced at $24.99 per user per month, billed annually.
- Free Personal tier
Not formally reported
Earns no revenue. Individuals and small teams start here, and Asana sells paid tiers as use spreads inside a company.
- Enterprise sales
Not formally reported
Enterprise and Enterprise+ are quoted by the sales team. A shift toward Enterprise+ was one of the main drivers of fiscal 2026 revenue growth, on total revenue of $790.8 million.
Automation Anywhere
- Platform subscription
Not formally reported
An annual fee for the cloud Control Room that runs the Agentic Process Automation System.
- Builder licences and bot capacity
Not formally reported
Named licences for people who build automations, plus runtime capacity for attended and unattended bots.
- Consumption pricing
Not formally reported
Charged on document pages processed and on AI agent execution.
- Outcome-based contracts
Not formally reported
Since the Aisera acquisition the company also charges for work completed rather than for seats.
Business model and strategy
Asana
How it makes money
Asana sells subscriptions. Its core work management product comes in five tiers, listed in its 10-K as Personal, Starter, Advanced, Enterprise and Enterprise+, priced per seat; Starter lists at $10.99 per user per month billed annually and Advanced at $24.99, while Enterprise and Enterprise+ are quoted by the sales team.
Growth strategy
Asana grows by moving accounts upmarket and by attaching AI. The company reports Core customers, those spending $5,000 or more a year, separately because they carried 76% of revenue in the fourth quarter of fiscal 2026: there were 25,928 of them at January 31, 2026, and 26,778 by July 31, 2026, while customers spending $100,000 or more grew from 817 to 890 over the same period.
Competitive advantage
Asana's defensible piece is the Work Graph, the data model it describes in its SEC filings as the institutional memory of the platform. Because work is stored as a network rather than as rows, one task can live in several projects at once with no duplicate copies, so a launch task can appear in the marketing plan, the engineering sprint and the executive portfolio and stay in sync.
Automation Anywhere
How it makes money
The business model is enterprise SaaS. Automation Anywhere licenses its Agentic Process Automation System on annual subscriptions: a cloud Control Room platform fee, named licences for the people who build automations, runtime capacity for attended and unattended bots, and consumption pricing for document pages processed and AI agent execution.
Growth strategy
The growth strategy is hyper-focused on the integration of Generative AI. Basic RPA (just copying and pasting) is becoming a commodity. To justify premium enterprise pricing, Automation Anywhere is pushing 'Agentic AI', bots that don't just follow a strict set of rules, but can actually understand a complex command (e.g., 'process these 500 invoices and email anyone who owes us money') and execute it autonomously.
Competitive advantage
Automation Anywhere's primary competitive advantage is its cloud-native architecture and its intense focus on 'Intelligent Automation' (combining basic RPA with Generative AI).
Questions about Asana vs Automation Anywhere
Which company has higher revenue — Asana, Inc. or Automation Anywhere?
Asana, Inc. had $790.8M (FY2026). A comparable annual revenue figure for Automation Anywhere was unavailable here.
What is the market cap of Asana, Inc. vs Automation Anywhere?
Asana, Inc. has a market capitalisation of $2.2B. A public market cap figure for Automation Anywhere was not available (it may be privately held).
How does revenue per employee compare for Asana, Inc. and Automation Anywhere?
Asana, Inc. generates $448k / employee in revenue per employee. A comparable figure for Automation Anywhere requires matching employee and revenue data from the same reporting period.
How do Asana, Inc. and Automation Anywhere make money?
Asana, Inc. and Automation Anywhere generate revenue in fundamentally different ways. Asana, Inc.: Asana sells subscriptions. Automation Anywhere: The business model is enterprise SaaS.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Asana vs Automation Anywhere overview