Intuit Inc.
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Acquisitions
2
Total Acquisitions
$20.1B
Disclosed Deal Value
2021
$12.0B
Acquired leading email marketing and customer engagement platform for small businesses.
Integrated top-of-funnel customer acquisition and marketing tools directly into QuickBooks accounting and CRM workflows.
Expanded Intuit's small business addressable market by offering end-to-end commerce and marketing.
2020
$8.1B
Acquired consumer credit monitoring and financial lead-generation platform to expand consumer fintech reach.
Added over 110 million registered members and massive consumer credit data to power targeted financial product matching.
Transformed Intuit into an everyday consumer finance platform beyond annual tax season.
Intuit drives growth by expanding assisted 'Done-With-You' and 'Done-For-You' live services (TurboTax Live and QuickBooks Live), embedding automated payment and payroll financing, and leveraging Credit Karma data to deliver personalized financial recommendations.
Intuit operates a mission-critical subscription and financial services model across four core segments: Small Business & Self-Employed (QuickBooks accounting, payroll, merchant payments, and Mailchimp marketing), Consumer (TurboTax DIY and Live assisted tax prep software), Credit Karma (monetizing financial product matching commissions for credit cards, personal loans, and auto insurance), and ProTax (professional tax software for accountants).
Intuit acquired Mailchimp for approximately $12 billion in cash and stock in November 2021.