Intuit Inc.
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Leadership History
2 leaders · 2008 to present
Scott Cook founded Intuit in 1983 in Palo Alto after watching his wife struggle to balance their checkbook with paper and pencil, creating Quicken personal finance software and growing it into a fintech titan.
Intuit operates a mission-critical subscription and financial services model across four core segments: Small Business & Self-Employed (QuickBooks accounting, payroll, merchant payments, and Mailchimp marketing), Consumer (TurboTax DIY and Live assisted tax prep software), Credit Karma (monetizing financial product matching commissions for credit cards, personal loans, and auto insurance), and ProTax (professional tax software for accountants).
Chief Executive Officer
2019 – Present
7 years (current)
Executed landmark acquisitions of Credit Karma and Mailchimp; pivoted company into an AI-driven expert platform; created Intuit Assist.
Led Intuit to record market cap and transformed the company into a unified consumer and SMB fintech titan.
Former CEO & Executive Chairman
2008 – Present
18 years (current)
Shifted Intuit from desktop software to cloud SaaS (QuickBooks Online); expanded international reach.
11-year CEO who successfully guided Intuit's cloud transformation.
Intuit faces the IRS Direct File free tax filing initiative, consumer sensitivity to tax preparation fees, integration complexities with Mailchimp, and macroeconomic credit lending cycles impacting Credit Karma.
Sasan Goodarzi has served as Chief Executive Officer of Intuit since January 2019.