Sasan Goodarzi
Chief Executive Officer
2019 – Present
7 years (current)
Key Decisions & Impact
Taking complete command of the software leader, Sasan Goodarzi executed an aggressive strategic pivot to transform Intuit from a traditional DIY software vendor into a dominant, AI-driven expert platform. He executed the multi-billion dollar historic acquisitions of Credit Karma and Mailchimp to expand the firm's lucrative consumer and small business ecosystems. Furthermore, he championed the crucial deployment of 'Intuit Assist,' heavily using advanced generative AI to automate complex accounting workflows and optimize lucrative tax preparation services.
Legacy
Goodarzi's defining legacy is supercharging Intuit's incredible top-line revenue growth and driving its market capitalization to unprecedented, record-breaking highs. By modernizing the company's core technological architecture and pushing it deep into consumer fintech and small business marketing, he has solidified Intuit as an utterly dominant global financial leviathan. Their investments in emerging retail technologies cemented the company's dominance for many years, proving their strategic skill during a period of intense global disruption. Their steadfast leadership during this transition ensures the historic brand remains relevant and profitable in a rapidly consolidating industry. By carefully managing the large pressures of modern global supply chain expansion, they ensure long-term viability.