Intuit Inc.
Market Data Current As Of: August 17, 2026
Explore Intuit
Core profile pages, annual revenue records, and related research hubs for this company.
Intuit Inc.
Explore Intuit
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $185.0B+
Intuit operates a mission-critical subscription and financial services model across four core segments: Small Business & Self-Employed (QuickBooks accounting, payroll, merchant payments, and Mailchimp marketing), Consumer (TurboTax DIY and Live assisted tax prep software), Credit Karma (monetizing financial product matching commissions for credit cards, personal loans, and auto insurance), and ProTax (professional tax software for accountants).
Intuit drives growth by expanding assisted 'Done-With-You' and 'Done-For-You' live services (TurboTax Live and QuickBooks Live), embedding automated payment and payroll financing, and leveraging Credit Karma data to deliver personalized financial recommendations.
Intuit makes money through cloud SaaS software subscriptions (QuickBooks, Mailchimp), tax prep fees (TurboTax), payment processing and payroll fees, and financial referral commissions on Credit Karma.
In the context of the Financial Software & Fintech sector, Intuit Inc. leverages Supply Chain Resilience to drive unit economics, ensuring revenue streams remain resilient against macroeconomic volatility.