Sukhinder Singh Cassidy
Chief Executive Officer & Executive Director
2023 – Present
3 years (current)
Key Decisions & Impact
A distinguished Silicon Valley technology veteran who previously served as President of Asia-Pacific & Latin America at Google, CEO of StubHub, and founder of theBoardlist, Singh Cassidy assumed leadership of Xero in February 2023. She immediately executed an uncompromising operational restructuring: cutting over 800 non-core roles, divesting sub-scale assets (writing down invoice lender Waddle), refocusing capital on the core US and UK accounting markets, and unveiling 'JAX' (Just Ask Xero), an AI conversational assistant embedded into mobile messaging platforms.
Legacy
Steered Xero past 4.16 million global subscribers and annual revenue of NZ.71 billion, lifting free cash flow to record highs exceeding NZ million and expanding operating EBITDA margins to 29%.