Convex
2024
Why
Sales intelligence and prospecting software for commercial service contractors.
Impact
Strengthened ServiceTitan's commercial trades offering.
Outcome
Integrated into ServiceTitan's commercial products.
ServiceTitan, Inc.
Vertical SaaS for the Trades (Field Service ManagementFounded 2012- HQ today: Glendale, California, United States
Reviewed by Swet Parvadiya
Company data updated: October 2026
Acquisitions
ServiceTitan Acquisitions
3
Major Deals Covered
What are ServiceTitan's biggest acquisitions?
This page covers 3 major deals from 2021 to 2024, each with its price where disclosed and the reason behind it.
- Major deals covered
- 3
- First deal
- 2021
- Most recent
- 2024
| Company | Year | Price | Purpose |
|---|---|---|---|
| Aspire Software | 2021 | Undisclosed | Business management software for commercial landscaping contractors. |
| FieldRoutes | 2022 | Undisclosed | Software for pest control and lawn care companies. |
| Convex | 2024 | Undisclosed | Sales intelligence and prospecting software for commercial service contractors. |
- What companies has ServiceTitan bought?
- Major acquisitions by ServiceTitan documented here include Convex (2024), FieldRoutes (2022) and Aspire Software (2021).
- What is ServiceTitan's most recent acquisition?
- The most recent ServiceTitan acquisition documented here is Convex, in 2024.
FieldRoutes
2022
Why
Software for pest control and lawn care companies.
Impact
Added route-based residential services to the customer base.
Outcome
Operates as a ServiceTitan product line.
Aspire Software
2021
Why
Business management software for commercial landscaping contractors.
Impact
Extended ServiceTitan into commercial landscaping and grounds maintenance.
Outcome
Operates as a ServiceTitan product line.
ServiceTitan, Inc.'s Growth & Acquisition Strategy
ServiceTitan grows by adding contractors, selling more Pro products and Max AI features to existing customers, expanding into commercial trades and adjacent verticals through acquisitions such as Aspire (2021), FieldRoutes (2022) and Convex (2024), and increasing the share of customer job volume processed through its payments and financing tools.
How ServiceTitan, Inc. Makes Money
ServiceTitan sells vertical software to trade contractors and monetizes in two main ways. Subscription revenue comes from per-technician and per-module platform fees for the core system plus add-on Pro products such as Marketing Pro, Phones Pro, Dispatch Pro and Pricebook Pro, along with Aspire (landscaping) and FieldRoutes (pest and lawn). Usage revenue comes mostly from payment processing and customer financing on jobs that run through the platform; management has described usage revenue as roughly 0.27% of gross transaction volume. A smaller professional services line covers onboarding and implementation. In fiscal 2026 subscription revenue grew 26%, faster than total revenue.
ServiceTitan Acquisitions FAQ
What was ServiceTitan's largest acquisition?
ServiceTitan's largest acquisition was the purchase of Aspire Software in July 2021 for approximately $440 million, establishing an immediate market leadership position in commercial landscaping and property maintenance business management.
Why did ServiceTitan acquire FieldRoutes in 2022?
In 2022, ServiceTitan acquired FieldRoutes, a premier cloud-based business management software for pest control and lawn care operators, expanding ServiceTitan's footprint into recurring consumer route-based field services.
What was the acquisition of Convex in 2024?
In 2024, ServiceTitan acquired Convex, the creator of Atlas, an AI-powered commercial property intelligence and sales prospecting platform. The acquisition gave commercial mechanical, electrical, and roofing contractors tools to identify and target commercial building owners.
What was the strategic purchase of ScheduleEngine?
ServiceTitan acquired ScheduleEngine, a leading online scheduling and booking engine for home services. ScheduleEngine allows homeowners to book qualified appointments directly from contractor websites and Google Local Services Ads into ServiceTitan dispatch boards.
What was the acquisition of Service ROI?
ServiceTitan acquired Service ROI in 2019 to integrate advanced analytics, digital marketing attribution, and automated return-on-ad-spend (ROAS) tracking directly into its contractor marketing suite.
How does ServiceTitan approach M&A integration?
ServiceTitan operates a unified platform strategy: acquired product lines (like Aspire and FieldRoutes) maintain their specialized industry workflows while integrating into ServiceTitan's core payments engine (Titan Pay), shared AI models, and enterprise reporting.
What industries did ServiceTitan unlock through acquisitions?
Through strategic acquisitions, ServiceTitan expanded from core residential HVAC, plumbing, and electrical into commercial landscaping, pest control, lawn care, roofing, janitorial services, and commercial facility management.
How does M&A expand ServiceTitan's fintech volume?
Every business acquired brings thousands of additional commercial invoices and payments onto the platform. Integrating Titan Pay across acquired companies like Aspire and FieldRoutes immediately expands transaction processing volume and fintech revenue.
What is ServiceTitan's criteria for acquiring software companies?
ServiceTitan targets vertical market leaders with loyal customer bases, high net revenue retention, mission-critical operational workflows, and adjacent trade verticals where ServiceTitan's existing distribution and fintech capabilities can accelerate growth.
How did acquisitions impact ServiceTitan's customer count?
Strategic M&A expanded ServiceTitan's customer base from approximately 7,500 core residential contractors to tens of thousands of active contracting businesses managing hundreds of thousands of field technicians across North America.
Did ServiceTitan finance its acquisitions with debt or equity?
ServiceTitan financed its major acquisitions through a combination of growth equity raised from top venture firms and low-cost credit facilities, preserving balance sheet flexibility.
What future M&A opportunities does ServiceTitan pursue?
ServiceTitan actively evaluates acquisitions in vertical AI tooling, automated dispatch optimization, supply chain procurement marketplaces, and international field service management software in the UK and Australia.
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