Home Centre
Acquisitions
3
Major Deals Covered
$108M
Disclosed Deal Value
Home Centre's largest disclosed acquisition here is Lifestyle Furniture Retail Assets for $45M in 2008. This page covers 3 major deals from 2008 to 2018, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Lifestyle Furniture Retail Assets | 2008 | $45.0M | Consolidated home furnishing retail store spaces across the United Arab Emirates and Saudi Arabia from parent Landmark Group. |
| Home Centre Express Urban Stores | 2015 | $28.0M | Acquired compact urban retail boutique spaces in high-density shopping districts across Dubai and Riyadh. |
| Landmark Automated E-Commerce Fulfillment Hub | 2018 | $35.0M | Integrated automated furniture storage, flat-pack handling, and white-glove home delivery infrastructure in Dubai South. |
2018
$35M
Integrated automated furniture storage, flat-pack handling, and white-glove home delivery infrastructure in Dubai South.
Reduced delivery lead times from weeks to under 48 hours for assembled furniture across the UAE.
Accelerated Home Centre's digital e-commerce channel, which grew to over 20% of consolidated retail revenues.
2015
$28M
Acquired compact urban retail boutique spaces in high-density shopping districts across Dubai and Riyadh.
Allowed Home Centre to offer home decor and seasonal kitchen accessories in dense urban centers without full-format showrooms.
Increased foot traffic and enabled click-and-collect fulfillment for online home shoppers.
2008
$45M
Consolidated home furnishing retail store spaces across the United Arab Emirates and Saudi Arabia from parent Landmark Group.
Enabled Home Centre to scale its large-format home furniture and decor showrooms across prime Gulf shopping malls.
Positioned Home Centre as the leading home retail chain across the Middle East and North Africa.
The growth plan has four parts: more in-house design to set the range apart, omnichannel retail linking stores with homecentre.com and the apps, store redesigns around complete room concepts, and selective new stores in India and the Gulf. In India, management has said it wants disciplined, profitable expansion rather than store count for its own sake. The home category there keeps widening as first-time buyers enter the market and city homes get smaller.
Home Centre makes money by selling furniture and home products at retail. It does not run its own factories: Landmark Group's buying teams design collections in-house and source them from contract manufacturers, then sell them through large-format mall and standalone stores, online stores and apps, with delivery and assembly. Furniture drives the big-ticket orders, while decor, textiles and kitchenware bring repeat visits. Purchases earn points in Landmark's Shukran loyalty programme, which is shared with sister chains such as Centrepoint, Max and Babyshop. CEO Arja Taaveniku has said in-house design gives the brand more control over sourcing and helps protect margins.
No acquisitions by Home Centre have been publicly reported. The brand has grown organically by opening stores and online channels under Landmark Group.
Landmark Group, founded in Bahrain in 1973, owns Home Centre alongside Centrepoint, Max, Babyshop, Splash and Home Box.
Landmark Group has announced a $1 billion plan to open about 400 new stores across its brands in the GCC, India and Southeast Asia over three years.
Home Centre relies almost entirely on organic growth. Instead of buying smaller furniture stores, they use the massive financial leverage of the Landmark Group to simply build massive, 100,000-square-foot flagship stores in every new major shopping mall constructed in Dubai, Riyadh, and New Delhi.
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