VIZIO
2024
$2.3B
Why
Expand Walmart Connect into connected-TV advertising.
Impact
Gives Walmart the VIZIO smart-TV platform and its ad inventory.
Outcome
The deal closed in December 2024 and VIZIO operates within Walmart's advertising business.
Walmart Inc.
Acquisitions
5
Major Deals Covered
$21.6B
Disclosed Deal Value
Walmart's largest disclosed acquisition here is Flipkart for $16B in 2018. This page covers 5 major deals from 2004 to 2024, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Jet.com | 2016 | $3.3B | Bring in ecommerce talent and technology, including Jet founder Marc Lore, who went on to run Walmart's U.S. ecommerce business. |
| Flipkart | 2018 | $16.0B | Acquire about 77% of Flipkart to enter Indian ecommerce. |
| VIZIO | 2024 | $2.3B | Expand Walmart Connect into connected-TV advertising. |
| Bonobos | 2017 | Undisclosed | Walmart Inc. acquired Bonobos in 2017. |
| BIG Bompreço | 2004 | Undisclosed | Walmart Inc. acquired BIG Bompreço in 2004. |
2024
$2.3B
Expand Walmart Connect into connected-TV advertising.
Gives Walmart the VIZIO smart-TV platform and its ad inventory.
The deal closed in December 2024 and VIZIO operates within Walmart's advertising business.
2018
$16.0B
Acquire about 77% of Flipkart to enter Indian ecommerce.
Flipkart is part of Walmart International; Flipkart Ads led International's 20% advertising growth in Q2 FY27.
Walmart remains Flipkart's majority owner.
2017
Walmart Inc. acquired Bonobos in 2017.
2016
$3.3B
Bring in ecommerce talent and technology, including Jet founder Marc Lore, who went on to run Walmart's U.S. ecommerce business.
Jet's team helped build out Walmart.com, grocery pickup, and delivery.
Walmart retired the Jet.com brand in 2020.
2004
Walmart Inc. acquired BIG Bompreço in 2004.
Walmart is pushing store-fulfilled delivery, marketplace assortment, advertising, and membership while keeping its price position. In Q2 FY27 it reported 23% global ecommerce growth, 38% global advertising growth, 17% higher membership fee revenue, and U.S. marketplace sales up 52%.
Most of Walmart's revenue comes from selling groceries, consumables, general merchandise, health and wellness products, and fuel through stores, clubs, and ecommerce. Walmart U.S. is the largest segment at roughly two-thirds of revenue, followed by Walmart International (including Walmex, Flipkart, Walmart Canada, and Walmart China) and Sam's Club U.S. Retail margins are thin, so Walmart has been building income streams on top of the store base: Walmart Connect and Flipkart advertising, Walmart+ and Sam's Club membership fees, third-party marketplace commissions, and Walmart Fulfillment Services for marketplace sellers. Stores double as pickup and delivery points, which lets Walmart fulfill a large share of online orders from existing inventory.
Walmart acquired Jet.com to jump-start its US ecommerce operations, acquire modern dynamic cart pricing algorithms, attract younger urban consumers, and install Marc Lore as chief of Walmart U.S. eCommerce.
Walmart paid $16 billion for a 77% controlling stake in Indian e-commerce leader Flipkart, securing leading positions in digital retail, payments (PhonePe, later separated), and India's expanding middle class.
Walmart acquired VIZIO primarily to gain control of its SmartCast connected-TV operating system and viewer data, dramatically expanding Walmart Connect's high-margin connected TV advertising network.
Starting with a 50-50 joint venture with Cifra in 1991, Walmart acquired majority control in 1997, creating Wal-Mart de México y Centroamérica (Walmex), the largest private employer and retailer in the region.
Walmart acquired a 51% stake in African wholesale retailer Massmart for $2.4 billion in 2011, subsequently buying out remaining minority shares in 2022 to take the company fully private.
Between 2016 and 2018, Walmart acquired Bonobos, Moosejaw, and ModCloth to learn digital merchandising; finding little cross-shopping synergy with core Walmart shoppers, it divested them profitably in 2023.
Walmart acquired Alert Innovation in 2022 to internalize automated grocery micro-fulfillment robotics (Alphabot) and took a significant commercial and equity stake in Symbotic for regional distribution center robotics.
In 2021, Walmart acquired virtual fitting room platform Zeekit, allowing customers to use their own photos to virtually try on thousands of apparel items, substantially reducing return rates.
Walmart acquired British supermarket chain Asda for £6.7 billion in 1999; in 2021, Walmart sold majority control to the Issa brothers and TDR Capital for £6.8 billion while retaining a minority equity stake.
Walmart focuses acquisitions on proprietary technologies (connected TV, fulfillment robotics, virtual fitting) and scalable digital marketplaces (Flipkart) rather than capital-heavy brick-and-mortar competitors.
Walmart partnered with venture firm Ribbit Capital to build ONE, an integrated consumer digital banking app providing high-yield savings, overdraft protection, and installment lending at checkout.
Walmart pursues targeted acquisitions that reinforce its omnichannel flywheel—enhancing advertising margins, deepening supply chain automation, and expanding third-party marketplace scale.
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