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Target Corporation vs Walmart Inc.: Strategic Comparison

Direct Answer

Target Corporation had $104.8B (FY2025), while Walmart Inc. had $713.2B (FY2026). Their fiscal years differ, so the figures are not a like-for-like same-period comparison.

Walmart and Target each turned a new leadership page on the exact same day: John Furner became Walmart's president and CEO on February 1, 2026, succeeding Doug McMillon, while Michael Fiddelke became Target's CEO on that identical date, succeeding Brian Cornell, and both predecessors had run their companies since 2014. The scale gap between the businesses they inherited is enormous. Walmart, founded by Sam Walton in Rogers, Arkansas in 1962, reported $713.163 billion in revenue and $21.893 billion in net income attributable to Walmart for fiscal 2026 (year ended January 31, 2026), with about 2.1 million associates worldwide. Target, founded in 1902 as the Dayton Company and tracing its discount-store identity to a 1962 store opening in Roseville, Minnesota, reported $104.780 billion in revenue and $3.705 billion in net income for fiscal 2025 (also ended January 31, 2026), with about 415,000 team members. Walmart's revenue is roughly 6.8 times Target's, yet Target's fiscal 2025 net margin of about 3.5% is actually a touch higher than Walmart's fiscal 2026 net margin of about 3.1%.

Editorial research by Swet Parvadiya. Figures keep each company's fiscal year; amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Sources are listed below.

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Key Differences at a Glance

FieldTarget CorporationWalmart Inc.
Latest annual revenue$104.8B (FY2025)$713.2B (FY2026)
Founded19021962
Employees415,0002,100,000
Market CapN/A$790.0B
HeadquartersUnited StatesUnited States
Revenue / Employee$252k / employee$340k / employee
Valuation MultipleN/A1.1x P/S

Strategic Positioning

Business model and competitive context from the cited profiles

Target Corporation Strategic Vector

FY2025 Revenue Baseline

Target is focusing on merchandising authority, guest experience, technology acceleration, team and community strength, stores-as-hubs, same-day fulfillment, retail media and owned-brand renewal.

Productivity: $252k / employee

Walmart Inc. Strategic Vector

FY2026 Revenue Baseline

Walmart is pushing store-fulfilled delivery, marketplace assortment, advertising, and membership while keeping its price position.

Productivity: $340k / employee
Comparative Divergence: Target still trails badly in the category both chains increasingly fight over: Reuters reported on August 20, 2026 that Target holds only about 5% of the U.S. grocery market against Walmart's roughly 27%, even after Target's food and beverage sales grew 7% in the quarter ended August 1, 2026, its fastest pace in three years. Walmart has also pulled ahead on digital and media income, posting 38% global advertising growth and 23% ecommerce growth in Q2 fiscal 2027, while Target's smaller Roundel media arm and Target Circle 360 membership helped push its own non-merchandise revenue up more than 20% in the same period from a far smaller base. Both retailers absorbed new 2026 import tariffs differently: Walmart said it reinvested roughly $2.9 billion of IEEPA tariff refunds into lower prices, while Target booked about $994 million of pretax tariff refunds that flattered its Q2 fiscal 2026 earnings per share. The leadership coincidence of February 1, 2026 adds a new chapter to a rivalry that began when Target chose to out-style Walmart's low-price model rather than match it dollar for dollar.

Target Corporation vs Walmart Inc. Market Share

Target Corporation market share
Approximately 3% of broad U.S. Retail sales and a higher share of U.S. Mass-merchandise discount retail, depending on category definition. As of 2026. Basis: Rank is based on Target's position among U.S. Discount and mass-merchandise retailers behind Walmart, using Target's $104.8B fiscal 2025 net sales and competitor scale comparisons from public filings and industry estimates.
Walmart Inc. market share
Walmart is the largest retailer in the world by revenue and the largest grocery seller in the U.S. Its management said Walmart U.S. gained market share across income groups in Q2 FY27.

Quick Stats Comparison

MetricTarget CorporationWalmart Inc.
Revenue$104.8B (FY2025)$713.2B (FY2026)
Founded19021962
HeadquartersMinneapolis, MinnesotaBentonville, Arkansas
Market CapN/A$790.0B
Employees415,0002,100,000
Revenue / Employee$252k / employee$340k / employee
Valuation MultipleN/A1.1x P/S

Target Corporation Revenue vs Walmart Inc. Revenue — Year by Year

YearTarget CorporationWalmart Inc.Higher reported revenue
2026N/A$713.2BOnly one figure available
2025$104.8B$681.0BWalmart Inc. (approx. USD)
2024$106.6B$648.1BWalmart Inc. (approx. USD)
2023$107.4B$611.3BWalmart Inc. (approx. USD)
2022$109.1B$572.8BWalmart Inc. (approx. USD)

Business Model Breakdown

Overview: Target Corporation vs Walmart Inc.

This in-depth comparison examines Target Corporation and Walmart Inc. across revenue, market value, business model, competitive positioning, and long-term growth strategy. Whether you are researching Target Corporation on its own, evaluating Walmart Inc., or weighing the two companies side by side, the breakdown below highlights where each company leads and where the gap between Target Corporation and Walmart Inc. is widest.

On the headline numbers, annual revenue is $104.8B (FY2025) for Target Corporation and $713.2B (FY2026) for Walmart Inc., while their respective market capitalizations stand at N/A and $790.0B. Both Target Corporation and Walmart Inc. are headquartered in United States. Their local markets and applicable rules may still differ.

Target Corporation: Target is a retailer whose value comes from making mass retail feel curated. The business is strongest when stores, digital channels, owned brands and fulfillment services reinforce one another. The company is headquartered in Minneapolis, Minnesota.

Walmart Inc.: Walmart is a public retailer listed on Nasdaq as WMT since December 2025, after more than five decades on the New York Stock Exchange. It reported $713.2 billion in FY2026 revenue and is led by President and CEO John Furner. The company is headquartered in Bentonville, Arkansas.

Business Models: How Target Corporation and Walmart Inc. Make Money

Target Corporation and Walmart Inc. pursue distinct approaches to generating revenue, and understanding how each company operates is the foundation of any fair comparison between Target Corporation and Walmart Inc..

Target Corporation business model: Target runs a general-merchandise, big-box retail model that pairs low-margin essentials (groceries, household basics) to drive store traffic with higher-margin discretionary categories (apparel, home decor, and private-label brands) to drive profit -- the classic 'basket size' strategy. Owned and exclusive brands make up a large share of sales and carry better margins than national brands, a strategy Target has leaned on more heavily to compete with Walmart's scale and Amazon's convenience. Digital and same-day fulfillment, built around the 2017 Shipt (about $550 million) and Grand Junction acquisitions, let Target use its stores as fulfillment hubs -- a model that became central to growth during the pandemic and remains core to its omnichannel strategy today. FY2025 revenue was $104.780 billion, continuing a decline from $107.412 billion in fiscal 2023, as the company worked through a sales and stock slump serious enough to trigger a CEO change; FY2026 has shown a rebound, with Q1 net sales up 6.7% and Q2 net sales up 5.3%. Non-merchandise revenue, which includes Roundel advertising, Target Circle 360 membership fees and the Target+ marketplace, grew more than 20% in Q2 FY2026, adding higher-margin income on top of merchandise sales.

Walmart Inc. business model: Most of Walmart's revenue comes from selling groceries, consumables, general merchandise, health and wellness products, and fuel through stores, clubs, and ecommerce. Walmart U.S. is the largest segment at roughly two-thirds of revenue, followed by Walmart International (including Walmex, Flipkart, Walmart Canada, and Walmart China) and Sam's Club U.S. Retail margins are thin, so Walmart has been building income streams on top of the store base: Walmart Connect and Flipkart advertising, Walmart+ and Sam's Club membership fees, third-party marketplace commissions, and Walmart Fulfillment Services for marketplace sellers. Stores double as pickup and delivery points, which lets Walmart fulfill a large share of online orders from existing inventory.

Competitive Advantage: Target Corporation vs Walmart Inc.

The durability of a company's moat often decides long-term winners. Here is how the competitive advantages of Target Corporation stack up against those of Walmart Inc..

Target Corporation competitive advantage: Target's advantage is the mix of curated merchandise, owned brands, convenient stores, same-day fulfillment and a brand position between discount utility and design-led retail.

Walmart Inc. competitive advantage: Walmart's edge is purchasing scale, a dense U.S. store network that doubles as a fulfillment network, frequent grocery trips, and first-party purchase data that supports its advertising business.

Growth Strategy: Where Target Corporation and Walmart Inc. Are Headed

Future prospects matter as much as current results. The growth strategies below explain how Target Corporation and Walmart Inc. each plan to expand from here.

Target Corporation growth strategy: Target is focusing on merchandising authority, guest experience, technology acceleration, team and community strength, stores-as-hubs, same-day fulfillment, retail media and owned-brand renewal.

Walmart Inc. growth strategy: Walmart is pushing store-fulfilled delivery, marketplace assortment, advertising, and membership while keeping its price position. In Q2 FY27 it reported 23% global ecommerce growth, 38% global advertising growth, 17% higher membership fee revenue, and U.S. marketplace sales up 52%.

Financial Picture: Target Corporation vs Walmart Inc.

A closer look at the financial trajectory of Target Corporation and Walmart Inc. rounds out the comparison.

Target Corporation: Target's net sales fell from $109.120 billion in fiscal 2022 to $104.780 billion in fiscal 2025, while net earnings fell from $4.091 billion in fiscal 2024 to $3.705 billion in fiscal 2025. FY2025 operating income was $5.117 billion, a 4.9% margin; operating cash flow was $6.562 billion and capital expenditures were $3.727 billion. These are annual figures for the year ended January 31, 2026. The separate Q2 FY2026 release reports $26.539 billion of quarterly net sales, up 5.3%, with comparable sales up 3.8%. GAAP diluted EPS was $4.11, including $1.65 per share from $994 million of pretax tariff refunds. Target said EPS rose about 20% excluding those refunds. Its August outlook for FY2026 called for net-sales growth around 5% and EPS of $9.90 to $10.90, including the Q2 refund benefit; guidance is a company forecast, not a completed-year result.

Walmart Inc.: Walmart's FY2026 total revenues rose 4.7% to $713.2 billion and net income attributable to Walmart rose to $21.9 billion from $19.4 billion in FY2025. In Q2 FY27 (quarter ended July 31, 2026), total revenues rose 5.9% to $187.9 billion and adjusted EPS was $0.81 versus $0.68 a year earlier. Adjusted operating income growth of about 17% in constant currency included a benefit from roughly $2.9 billion in IEEPA tariff refunds, much of which Walmart said it reinvested in prices. Walmart raised its full-year sales and operating income growth guidance with the Q2 report. Walmart is the world's largest company by revenue and holds a massive market valuation often exceeding $400 billion to $500 billion.

Company-Specific SWOT Notes

Target Corporation

Strength

Target combines discount pricing with design, owned brands and a more curated shopping experience than many mass retailers.

Strength

Target's store network supports shopping, pickup, returns and same-day delivery from local inventory.

Weakness

Target can be pressured by Walmart and Costco on value, Amazon on digital convenience and specialty retailers on category depth.

Weakness

Target is highly exposed to consumer pullback in discretionary categories like apparel and home goods, which drove significant margin pressures in 2022 and 2023.

Opportunity

Roundel, Target Circle and owned brands create paths to higher-margin growth beyond ordinary merchandise sales.

Threat

If Target loses style and assortment credibility, traffic and margin recovery become harder.

Walmart Inc.

Strength

Purchasing scale, a dense U.S. store network used for pickup and delivery, and frequent grocery trips.

Strength

Walmart controls nearly 25% of the US grocery market, giving it substantial purchasing power and high, recession-resistant foot traffic to its Supercenters.

Weakness

Net income of $21.9B on $713.2B of FY2026 revenue is a margin of about 3%, leaving little room for cost overruns.

Weakness

Walmart has historically failed in highly regulated or culturally distinct international markets, taking large write-downs to exit Germany, Brazil, and Japan.

Opportunity

Advertising grew 38% and membership fee revenue 17% in Q2 FY27, adding higher-margin income.

Threat

Amazon competes across ecommerce, marketplace, and retail media, while tariffs and pharmacy price caps weigh on U.S. results.

Factual Scorecard

CategoryResultWhy
Same-period Revenue ScaleNot comparableTarget Corporation: $104.8B (FY2025). Walmart Inc.: $713.2B (FY2026). Different or missing fiscal periods prevent a like-for-like ranking.
Founded EarlierTarget CorporationTarget Corporation was founded in 1902; Walmart Inc. was founded in 1962.
Verdict

Comparison Takeaway: Target Corporation vs Walmart Inc.

Walmart wins on sheer scale and growth momentum: Q2 fiscal 2027 revenue rose 5.9% to $187.9 billion, global ecommerce sales grew 23%, advertising revenue grew 38%, and the stock carried a market capitalization near $790 billion. Target is the smaller, more fragile turnaround story: revenue fell three straight fiscal years, from $109.1 billion in fiscal 2022 to $104.780 billion in fiscal 2025, before Michael Fiddelke's first two quarters as CEO produced net sales growth of 6.7% in Q1 fiscal 2026 and 5.3% to $26.5 billion in Q2, aided by about $994 million of pretax tariff refunds. Target's market capitalization of roughly $72 billion is less than a tenth of Walmart's, reflecting investor doubt that the rebound outlasts easy comparisons and one-time refunds. Target's design-led, higher-markup discretionary mix of apparel, home goods and owned brands gives it a slight margin edge over Walmart's grocery-heavy, low-margin basket, but Walmart's advertising, membership and marketplace income is growing fast enough to narrow that gap over time. For anyone choosing between them, Walmart offers scale and diversified high-margin income streams while Target offers a cheaper-looking recovery bet that still has to prove it can grow without tariff refunds or easy comparisons.

Methodology and sourcing reviewed by Swet Parvadiya. No date is shown unless this comparison has its own editorial review date.

Frequently Asked Questions: Target Corporation vs Walmart Inc.

How much bigger is Walmart than Target in revenue?

Walmart reported $713.163 billion in revenue for fiscal 2026 (year ended January 31, 2026), compared with Target's $104.780 billion for fiscal 2025 (also ended January 31, 2026). That makes Walmart about 6.8 times larger by revenue, even though both companies share the same January 31 fiscal year-end date.

Does Target make more money per dollar of sales than Walmart?

Yes, slightly. Target's fiscal 2025 net income of $3.705 billion on $104.780 billion of revenue is a net margin of about 3.5%, versus Walmart's $21.893 billion of net income on $713.163 billion of revenue, a margin of about 3.1%. In total dollars Walmart still earns far more profit, nearly six times Target's net income.

Who are the current CEOs of Walmart and Target?

John Furner has been Walmart's president and CEO since February 1, 2026, succeeding Doug McMillon, who had led the company since 2014. Michael Fiddelke has been Target's CEO since that same date, succeeding Brian Cornell, who had also led Target since 2014.

Who has more grocery market share, Walmart or Target?

Walmart holds roughly 27% of the U.S. grocery market, while Target holds only about 5%, according to Reuters reporting cited on August 20, 2026. Target's food and beverage sales did grow 7% in the quarter ended August 1, 2026, its fastest growth in three years, but it remains far behind Walmart's grocery scale.

Is Walmart or Target the better company to watch right now?

Walmart is the larger, steadier business, with fiscal 2026 revenue of $713.163 billion, about 2.1 million employees, and a market capitalization near $790 billion. Target is the higher-risk turnaround bet, with fiscal 2025 revenue of $104.780 billion, a market cap near $72 billion, and only two quarters of sales growth after three straight years of decline, so the choice depends on whether an investor wants Walmart's scale or Target's cheaper recovery story.

Which company was founded first, Target Corporation or Walmart Inc.?

Target Corporation was founded in 1902; Walmart Inc. was founded in 1962.

What revenue did Target Corporation and Walmart Inc. report?

Target Corporation had $104.8B (FY2025), while Walmart Inc. had $713.2B (FY2026). The fiscal years differ, so these are not a like-for-like same-period comparison.

How do Target Corporation and Walmart Inc. make money?

Target Corporation: Target runs a general-merchandise, big-box retail model that pairs low-margin essentials (groceries, household basics) to drive store traffic with higher-margin discretionary categories (apparel, home decor, and private-label brands) to drive profit -- the classic 'basket size' strategy. Walmart Inc.: Most of Walmart's revenue comes from selling groceries, consumables, general merchandise, health and wellness products, and fuel through stores, clubs, and ecommerce.

Which is better, Target Corporation or Walmart Inc.?

There is no evidence-based single winner. Compare Target Corporation and Walmart Inc. on the same fiscal period and the metric relevant to the question, such as revenue, profitability, growth, product fit, or market value.

Sources & References

Verdict

Walmart wins on sheer scale and growth momentum: Q2 fiscal 2027 revenue rose 5.9% to $187.9 billion, global ecommerce sales grew 23%, advertising revenue grew 38%, and the stock carried a market capitalization near $790 billion. Target is the smaller, more fragile turnaround story: revenue fell three straight fiscal years, from $109.1 billion in fiscal 2022 to $104.780 billion in fiscal 2025, before Michael Fiddelke's first two quarters as CEO produced net sales growth of 6.7% in Q1 fiscal 2026 and 5.3% to $26.5 billion in Q2, aided by about $994 million of pretax tariff refunds. Target's market capitalization of roughly $72 billion is less than a tenth of Walmart's, reflecting investor doubt that the rebound outlasts easy comparisons and one-time refunds. Target's design-led, higher-markup discretionary mix of apparel, home goods and owned brands gives it a slight margin edge over Walmart's grocery-heavy, low-margin basket, but Walmart's advertising, membership and marketplace income is growing fast enough to narrow that gap over time. For anyone choosing between them, Walmart offers scale and diversified high-margin income streams while Target offers a cheaper-looking recovery bet that still has to prove it can grow without tariff refunds or easy comparisons.

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