Wayfair Inc.: Key Facts
- Founded: 2002 by Niraj Shah and Steve Conine.
- Headquarters: Boston, Massachusetts.
- CEO: Niraj Shah.
- FY2025 net revenue: $12.457 billion.
- FY2025 net loss: $313 million.
- Employees: approximately 12,000 in official company materials.
How Wayfair Makes Money
Wayfair makes money by selling furniture, decor, housewares, home improvement products, and related goods through online retail brands, supplier relationships, house brands, fulfillment capabilities, and professional buyer services.
What Makes Wayfair Competitive
Wayfair competes through selection breadth, home-category merchandising, visual discovery, supplier scale, logistics, and repeat customer engagement. Its challenge is converting large net revenue into durable net profitability despite advertising, delivery, debt, and home-demand pressures.
