How Home Centre Makes Money

Executive Summary

Home Centre generates revenue primarily through Retail / Home Furnishings.

Core Growth Engine: The growth plan has four parts: more in-house design to set the range apart, omnichannel retail linking stores with homecentre.com and the apps, store redesigns around complete room concepts, and selective new stores in ...

Revenue Model & Pricing

Home Centre makes money by selling furniture and home products at retail. It does not run its own factories: Landmark Group's buying teams design collections in-house and source them from contract manufacturers, then sell them through large-format mall and standalone stores, online stores and apps, with delivery and assembly. Furniture drives the big-ticket orders, while decor, textiles and kitchenware bring repeat visits. Purchases earn points in Landmark's Shukran loyalty programme, which is shared with sister chains such as Centrepoint, Max and Babyshop. CEO Arja Taaveniku has said in-house design gives the brand more control over sourcing and helps protect margins.

Core Revenue Streams

Furniture

Not formally reported

The large-ticket orders, designed in-house by Landmark Group and made by contract manufacturers.

Decor, textiles and kitchenware

Not formally reported

Lower-priced goods that bring repeat visits.

Online stores and apps

Not formally reported

Sales with delivery and assembly, alongside mall and standalone stores. Home Centre does not report revenue on its own.

Growth Strategy

The growth plan has four parts: more in-house design to set the range apart, omnichannel retail linking stores with homecentre.com and the apps, store redesigns around complete room concepts, and selective new stores in India and the Gulf. In India, management has said it wants disciplined, profitable expansion rather than store count for its own sake. The home category there keeps widening as first-time buyers enter the market and city homes get smaller.