Background
Before India, Bissell worked in retail buying in New York. His Ford Foundation work on cottage industries gave him the contacts and quality standards he used to link rural weavers with overseas buyers.
Role at Fabindia
John Bissell (1932-1998) was an American who arrived in India in 1958 on a Ford Foundation assignment to advise on handloom exports. In 1960 he founded Fabindia in New Delhi, initially selling handwoven furnishings to buyers abroad. In 1976 he opened the first Fabindia shop in Greater Kailash, New Delhi, which made handloom kurtas and home linen popular with urban Indians. He suffered a stroke in 1993 and died in 1998. John Bissell was born in 1931.