Myntra Designs Private Limited is an Indian multinational fashion, beauty, and lifestyle e-commerce corporation headquartered in Bengaluru, Karnataka, India, operating as the premier fashion subsidiary of Flipkart Group (Walmart Inc.). Founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena, Myntra transformed from an on-demand gift site into India's leader in online fashion retail. Flipkart bought Myntra in 2014 for about $232 million (₹2,000 crore), and Walmart took control of Flipkart in 2018. In FY25 (year to March 2025) Myntra reported operating revenue of ~$701 million (₹6,043 crore) and net profit of ~$63.6 million (₹548 crore). Sharon Pais has led the company since April 2026, succeeding Nandita Sinha, and the platform offers 6,000+ brands alongside private labels such as Roadster and HRX.
What Does Myntra Do?
Myntra delivers an integrated fashion, footwear, beauty, and lifestyle shopping ecosystem:
- Core Fashion Marketplace: Over 6,000 international and domestic fashion brands (Nike, H&M, Levi's, Tommy Hilfiger, Puma) across men's, women's, and children's apparel.
- High-Margin Private Labels: In-house proprietary fashion leaders including Roadster (outdoor casualwear), HRX by Hrithik Roshan (athleisure), Mast & Harbour, and Anouk.
- Myntra FWD (Gen Z Fast Fashion): Trend-first youth portal offering weekly micro-drops, Korean streetwear, Y2K aesthetics, and creator styling reels.
- Myntra Beauty & Luxury Grooming: Curated cosmetics and fragrance marketplace hosting 1,400+ premium brands (MAC, Estée Lauder, Clinique, Minimalist) with virtual try-on tools.
- MyStylist & AI Outfit Recommendations: AI-powered personal stylist recommending complete matching head-to-toe outfits tailored to skin tones, body shapes, and occasions.
- M-Express 24-48 Hour Delivery: Fast fashion dispatch network delivering orders across 100+ Indian cities in 24 to 48 hours via Flipkart's eKart logistics.
How Does Myntra Make Money?
Myntra operates a diversified fashion retail, private label, and advertising business model:
- Marketplace Commissions (~58% of Net Revenue): Sales commissions ranging from 15% to 32% across 6,000+ third-party brand partners.
- Private Label Sales (~24% of Net Revenue): High-margin direct sales of in-house brands (Roadster, HRX, Mast & Harbour) with >50% gross profit margins.
- Digital Brand Advertising (~12% of Net Revenue): Sponsored keyword search rankings, homepage banners, and EORS brand takeovers paid by fashion houses.
- Logistics & Convenience Fees (~6% of Net Revenue): Customer delivery fees, express shipping fees, and Myntra Insider loyalty subscriptions.
The Brand Portfolio Moat: Exclusive International Licenses
While generic e-commerce marketplaces sell unbranded apparel, Myntra built an unshakeable moat around **Curated Brand Exclusivity**.
Myntra holds exclusive master franchise and digital distribution rights in India for premier global fashion brands like **Mango**, Dorothy Perkins, and Nautica, while maintaining premier strategic partnerships with H&M, Levi's, and Nike. Because these high-quality fashion brands trust Myntra's high-fashion editorial imagery and brand protection standards over discounted flea-market sites, affluent Indian consumers treat Myntra as their exclusive digital fashion mall.
The Private Label Powerhouse: Roadster and HRX
While standard third-party fashion sales yield 15% to 25% marketplace take rates, Myntra built its own high-margin fashion empire: **In-House Private Labels**.
Led by **Roadster** (India's #1 casual outdoor denim brand with over $150M in annual GMV) and **HRX by Hrithik Roshan** (India's premier celebrity athleisure brand), Myntra designs, manufactures, and markets its own proprietary apparel. Operating at gross profit margins exceeding 50%, Myntra's private label division generates large bottom-line profitability and customer retention.
Myntra FWD: Winning the Gen Z Fashion Revolution
While traditional fashion retail operated on slow, 6-month seasonal fashion cycles, Gen Z consumers discover new aesthetic trends on TikTok and Instagram every single week.
Myntra answered this generational shift by launching **Myntra FWD**. Featuring over 500 trend-first brands, daily drops of Y2K streetwear, Korean oversized fashion, and shoppable short-form video reels, Myntra FWD allows young consumers to purchase viral styles in seconds with pocket-friendly pricing (sub-₹999), capturing over 20 million young Indian shoppers and cementing Myntra's future as the cultural home of Indian youth fashion.
Table of Contents
Myntra Key Facts
| Company | Myntra |
|---|---|
| Annual revenue change | +18.0% (FY2024–FY2025) |
| Financials | ~$701M (FY2025, last reviewed October 2026) |
| FY2025 net income | ~$63.6M |
| Last reviewed | By Swet Parvadiya, Founder & Editor - October 2026 |
| Founded | 2007 |
| Founder(s) | Mukesh Bansal, Ashutosh Lawania, Vineet Saxena |
| CEO | Sharon Pais |
| Headquarters | Bengaluru, Karnataka, India |
| Industry | Fashion & Lifestyle E-Commerce |
| Employees | 5,500+ |
Myntra Company Profile: Revenue, Business Model & Strategy
"Myntra went from a ~$90.7 million (₹782 crore) loss in FY23 to a ~$63.6 million (₹548 crore) net profit in FY25 on ~$701 million (₹6,043 crore) of revenue, making it the profit engine of Walmart-controlled Flipkart ahead of Flipkart's planned IPO."
Why Myntra Wins
Myntra wins through a curated catalogue of 6,000+ fashion and beauty brands, higher-margin private labels (Roadster, HRX, Mast & Harbour), a fast-growing ad business (~$106 million (₹914 crore) in FY25), large sale events such as End of Reason Sale and Big Fashion Days, and M-Now 30-60 minute fashion delivery.
Myntra operates in a competitive market alongside AJIO, Amazon.com, Inc., JD.com. Analysts frequently compare Myntra and AJIO due to their overlapping products, target markets, and strategic positioning. See full comparison →
Myntra Designs Private Limited is India's largest online fashion retailer, founded in 2007 by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena. Owned by Flipkart (majority-owned by Walmart), it posted FY25 operating revenue of ~$701 million (₹6,043 crore) and net profit of ~$63.6 million (₹548 crore). Sharon Pais became its head in April 2026.
Revenue
~$701M
Founded
2007
Employees
6K+
Explore Myntra In Depth
Detailed research across every dimension of Myntra — history, financials, leadership, and strategy.
Company History
Myntra is an Indian online fashion retailer based in Bengaluru and owned by Flipkart, which is controlled by Walmart.
Full Myntra history →Revenue & Financials
Myntra had ~$701M in revenue for fiscal year 2025. Data covers 3 fiscal years.
Myntra financials →Founders
Myntra was founded by Mukesh Bansal, Ashutosh Lawania, Vineet Saxena in 2007. Explore each founder's background, motivations, and their role in building the company.
Myntra founders →CEO & Leadership
Myntra is currently led by Sharon Pais. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.
Myntra CEO history →Business Model
Myntra earns money in two ways. Its marketplace sells global brands such as Nike, H&M and Levi's, which bring in shoppers.
How Myntra makes money →Acquisitions
Myntra has completed 5 documented acquisitions. Explore the full acquisition history and strategic rationale behind each deal.
Myntra acquisitions →Competitive Strategy
After building its base in India's largest cities, Myntra is expanding into Tier 2 and Tier 3 cities and into beauty and personal care.
Myntra strategy →Related Company Comparisons
Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.
Frequently Asked Questions About Myntra
What is Myntra and what is its position in the Indian e-commerce market?
Myntra is India's largest online fashion and beauty retailer, offering 6,000+ brands and in-house labels. It reported FY25 revenue of ~$701 million (₹6,043 crore) and net profit of ~$63.6 million (₹548 crore).
When was Myntra founded and who were the original founders?
Myntra was founded in February 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in Bengaluru, India, initially starting as a personalized corporate gift and merchandise portal.
Who is the CEO of Myntra?
Sharon Pais has led Myntra since April 2026, reporting to Flipkart group CEO Kalyan Krishnamurthy. She replaced Nandita Sinha, who was CEO from 2022 and left to run Swiggy Instamart from August 2026.
Who owns Myntra?
Myntra is wholly owned by Flipkart, which acquired it in 2014 for about $232 million (₹2,000 crore). Walmart Inc. holds a majority stake in Flipkart, acquired in 2018, so Walmart is Myntra's ultimate parent.
Where is Myntra's corporate headquarters located?
Myntra is headquartered at Buildings Alyssa, Begonia & Clover, Embassy Tech Village, Outer Ring Road, Devarabeesanahalli, Bengaluru, Karnataka 560103, India.
What product categories are featured on Myntra's e-commerce platform?
Myntra offers apparel, footwear, accessories, luxury fashion (Myntra Luxe), beauty and personal care (Myntra Beauty), home decor, sportswear, and Gen-Z trend collections (Myntra FWD) for men, women, and children.
What is Myntra's flagship annual sales event?
Myntra's flagship biannual shopping festival is the 'End of Reason Sale' (EORS), alongside the 'Big Fashion Festival' (BFF) during the Indian festive season, attracting tens of millions of concurrent shoppers and record order volumes.
What private label brands does Myntra own and operate in-house?
Myntra operates a lucrative portfolio of in-house private labels, including Roadster, HRX (co-owned with Hrithik Roshan), Mast & Harbour, DressBerry, Anouk, Highlander, and Ether.
How does Myntra make money?
Myntra earns commissions and service fees from brands selling on its marketplace, advertising income (~$106 million (₹914 crore) in FY25), logistics and fulfilment fees, and sales of its own labels such as Roadster and HRX. Total FY25 operating revenue was ~$701 million (₹6,043 crore).
Who are Myntra's competitors?
Myntra's main competitors are Reliance Retail's AJIO, Amazon Fashion, Nykaa and Nykaa Fashion, Tata CLiQ, Meesho, and quick-commerce players such as Blinkit and Zepto in fast fashion and beauty delivery.
Analysis: How Myntra Makes Money
Deep dive into the Myntra business model, revenue streams, and strategic moats in 2026.
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Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->
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Automatically generated citations for researchers.
CorpDigest. (2026). Myntra. from https://corpdigest.com/company/myntra
CorpDigest. "Myntra." CorpDigest, 2026, https://corpdigest.com/company/myntra.
CorpDigest. "Myntra." CorpDigest. 2026. https://corpdigest.com/company/myntra.
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