AJIO is Reliance Retail's Indian fashion and lifestyle e-commerce platform. Reliance launched it in April 2016 at Lakme Fashion Week in Mumbai. Reliance does not disclose AJIO standalone revenue or employee count.
Who owns AJIO?
AJIO is part of Reliance Retail's digital ecosystem. Reliance Retail Ventures is the holding company for the Reliance Industries group's retail businesses. AJIO is a private platform, not a separately listed company.
Who launched AJIO?
Reliance Retail launched AJIO. Contemporary Mint coverage reported that Isha Ambani was closely associated with the venture from conceptualisation. Reliance's official biography says she led the expansion of Reliance Retail's digital footprint and launched formats including AJIO. These sources support an important launch role, but they do not identify her as AJIO's CEO.
Who is AJIO's CEO?
ETRetail reported in May 2026 that Sandeep Karwa was appointed CEO for AJIO and Reliance Retail's other online fashion platforms. Vineeth Nair, previously identified as AJIO CEO, moved to a broader fashion and lifestyle role.
Does AJIO disclose revenue?
No standalone AJIO revenue series appears in the Reliance Industries annual reports reviewed. Reliance Retail's revenue covers many physical and digital businesses and should not be substituted for AJIO revenue. Economic Times reported in December 2023 that AJIO was posting about $2 billion in annual gross merchandise value. GMV is the value of merchandise sold through a platform, not accounting revenue.
What does AJIO offer?
Reliance Retail's official AJIO profile reports more than 6,000 brands, 3 million styles and over 100 million shoppers. The wording is shoppers, not active customers. The platform includes AJIO Luxe for luxury and premium labels, AJIOGRAM for content-led discovery of homegrown D2C brands, and AJIO Rush for faster delivery in covered markets.
Key platform milestones
- 2016: AJIO debuted at Lakme Fashion Week with the 'Doubt is Out' campaign.
- 2023: AJIO said Big Bold Sale order volume rose 40% from the previous summer edition. This was an order-volume comparison, not revenue growth.
- 2023: AJIOGRAM launched as a content-led D2C storefront within the app.
- 2024: ASOS entered India on AJIO, followed by H&M's launch on the platform.
- 2025: AJIO Rush launched with four-hour delivery in six cities and more than 130,000 options.
- 2026: Reliance's annual report said AJIO Rush expanded to additional markets, and Sandeep Karwa was reported as the new CEO.
Has AJIO made acquisitions?
No acquisition made by AJIO itself was verified. Purchases of Zivame, Clovia and Urban Ladder were Reliance Retail or related-group transactions, not AJIO transactions. Brand distribution, franchise and licensing agreements are partnerships rather than acquisitions.
