How AJIO Makes Money

Executive Summary

AJIO generates revenue primarily through Fashion and Lifestyle E-Commerce.

Core Growth Engine: Recent expansion has focused on catalogue additions, international brand launches, content-led discovery and faster delivery. AJIO launched AJIOGRAM in 2023, added ASOS and H&M in 2024, and introduced AJIO Rush in the fi...

Revenue Model & Pricing

AJIO sells fashion and lifestyle products online, including merchandise from domestic and international brands and Reliance Retail's brand portfolio. AJIO Luxe is its luxury and premium storefront. AJIOGRAM is an in-app, content-led storefront for homegrown direct-to-consumer brands. AJIO Rush provides accelerated delivery in selected markets. Reliance Retail does not disclose AJIO's revenue mix, marketplace take rate or private-label margins.

Core Revenue Streams

Online retail sales

Not formally reported

Sales of fashion and lifestyle merchandise through AJIO and AJIO Luxe. Reliance does not disclose this stream separately.

Marketplace and brand commerce

Not formally reported

Commerce involving third-party and partner brands on the platform. Commission rates and revenue contribution are not disclosed.

Growth Strategy

Recent expansion has focused on catalogue additions, international brand launches, content-led discovery and faster delivery. AJIO launched AJIOGRAM in 2023, added ASOS and H&M in 2024, and introduced AJIO Rush in the first quarter of FY2025-26.