AJIO
Founders
Who Founded AJIO?
Reliance Retail · Founded 2016 · HQ today: Bengaluru, Karnataka, India
Who founded AJIO?
AJIO was founded by Reliance Retail in 2016. It is now led by Sandeep Karwa.
- Founders
- Reliance Retail
- Founded
- 2016
- Headquarters
- Bengaluru, Karnataka, India
- Current CEO
- Sandeep Karwa (since 2026)
- Where was AJIO founded?
- AJIO was founded in Mumbai, India in 2016.
- When was AJIO founded?
- AJIO was founded in 2016.
- Who started AJIO?
- AJIO was founded by Reliance Retail.
- How old is AJIO?
- AJIO is 10 years old as of 2026.
Founding Story
Reliance previewed AJIO at Lakme Fashion Week in Mumbai in April 2016 and introduced the 'Doubt is Out' campaign. Mint reported that Isha Ambani, then a Reliance Retail director, had been closely associated with the venture from its conceptualisation. Reliance's current board biography says she led the expansion of Reliance Retail's digital footprint and launched formats including AJIO. That supports a launch role, not the title of AJIO founder or CEO.
AJIO: CEO & Leadership History
Full timeline →Sandeep Karwa
Chief Executive Officer, AJIO and online fashion platforms
Reliance Retail appointed Karwa in May 2026 to lead AJIO and its other online fashion and lifestyle platforms.
Vineeth Nair
Chief Executive Officer, AJIO
Public AJIO releases identified Nair as CEO by 2023. During his documented tenure, AJIO launched AJIOGRAM, added ASOS and H&M, and introduced AJIO Rush.
Keep researching AJIO
Who Founded AJIO? FAQ
Who founded AJIO?
AJIO was created and launched by Reliance Retail. Public sources reviewed do not establish AJIO as a separately founded company with individual legal founders.
What was Isha Ambani's role?
Mint reported that she was closely associated with AJIO from conceptualisation, and Reliance says she led digital expansion and launched formats including AJIO.
Is Isha Ambani AJIO's CEO?
No official source reviewed gives her that title. She is a Reliance Industries non-executive director and part of Reliance Retail's leadership.
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