AJIO
Company History
AJIO History: Founding, Growth & Key Milestones
Founded 2016 in Mumbai, India
When was AJIO founded?
AJIO was founded in 2016 in Mumbai, India by Reliance Retail, making it 10 years old.
- Founded
- 2016
- Founding place
- Mumbai, India
- Founders
- Reliance Retail
- Headquarters today
- Bengaluru, Karnataka, India
- Milestones documented
- 10 (2016–2026)
- Current CEO
- Sandeep Karwa
| Year | Event |
|---|---|
| 2016 | AJIO Previewed at Lakme Fashion Week |
| 2022 | AJIO Luxe Carried Tod's |
| 2023 | Big Bold Sale Order Volume Increased |
| 2023 | AJIOGRAM Launched |
| 2023 | Vineeth Nair becomes CEO |
| 2024 | ASOS Entered India on AJIO |
| 2024 | H&M Added to AJIO |
| 2025 | AJIO Rush Launched |
| 2026 | AJIO Rush Expanded |
| 2026 | Sandeep Karwa Named CEO |
- Where was AJIO founded?
- AJIO was founded in Mumbai, India in 2016.
- Who founded AJIO?
- AJIO was founded by Reliance Retail.
- When did AJIO start?
- AJIO was founded in 2016.
- How old is AJIO?
- AJIO is 10 years old as of 2026.
Founding Story
Reliance previewed AJIO at Lakme Fashion Week in Mumbai in April 2016 and introduced the 'Doubt is Out' campaign. Mint reported that Isha Ambani, then a Reliance Retail director, had been closely associated with the venture from its conceptualisation. Reliance's current board biography says she led the expansion of Reliance Retail's digital footprint and launched formats including AJIO. That supports a launch role, not the title of AJIO founder or CEO.
Key Milestones
AJIO Previewed at Lakme Fashion Week
Reliance launched AJIO with a collection preview and the 'Doubt is Out' campaign at Lakme Fashion Week in Mumbai.
Source: livemint.comAJIO Luxe Carried Tod's
A Reliance Brands release identified AJIO Luxe as one of the Indian retail channels already carrying Tod's products.
Source: ril.comBig Bold Sale Order Volume Increased
AJIO said its summer Big Bold Sale offered 1.3 million styles and order volume rose 40% from the previous summer edition.
Source: ril.comAJIOGRAM Launched
AJIO launched AJIOGRAM as a content-led interactive commerce storefront for homegrown D2C brands within its app.
Source: ril.comVineeth Nair becomes CEO
Vineeth Nair became CEO of AJIO in 2023. Public AJIO releases identified Nair as CEO by 2023.
Source: ril.comASOS Entered India on AJIO
ASOS launched in India on AJIO with more than 3,000 options across several ASOS brands.
Source: cnbctv18.comH&M Added to AJIO
AJIO announced H&M on its platform with a collection of more than 10,000 styles across apparel, childrenswear and home decor.
Source: m.economictimes.indiatimes.comAJIO Rush Launched
Reliance introduced the four-hour AJIO Rush service in six cities with more than 130,000 product options during the first quarter of FY2025-26.
Source: economictimes.indiatimes.comAJIO Rush Expanded
Reliance Retail's FY2025-26 annual report said AJIO Rush expanded to additional markets and AJIO maintained growth momentum.
Source: ril.comSandeep Karwa Named CEO
ETRetail reported that Reliance Retail appointed Sandeep Karwa to lead AJIO and other online fashion platforms as CEO.
Source: retail.economictimes.indiatimes.comKeep researching AJIO
AJIO Company History FAQ
When did AJIO launch?
Reliance previewed AJIO at Lakme Fashion Week in Mumbai in April 2016 and introduced the 'Doubt is Out' campaign.
When did AJIOGRAM launch?
AJIO launched AJIOGRAM in November 2023 as a content-led interactive commerce storefront for homegrown D2C brands.
When did AJIO Rush launch?
AJIO Rush launched in the first quarter of FY2025-26 as a four-hour delivery service in six cities with more than 130,000 options.
Related Strategic History
Compare founding milestones and corporate evolution
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