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Explore Nykaa
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Company History
Founded 2012 in Mumbai, Maharashtra, India
Falguni Nayar incorporates FSN E-Commerce Ventures in Mumbai at age 50, launching Nykaa.com with an authentic inventory-led beauty model.
Opens its inaugural brick-and-mortar store at Terminal 3 of Indira Gandhi International Airport, New Delhi, initiating its omnichannel strategy.
Debuts in-house private label beauty collections (Nykaa Cosmetics and Nykaa Naturals), offering premium, affordable nail enamels and lipsticks tailored for Indian skin tones.
Diversifies beyond cosmetics by launching dedicated standalone digital destinations for multi-brand fashion apparel and men's grooming.
Partners with Bollywood superstar Katrina Kaif in a 50:50 joint venture to create Kay Beauty, India's first celebrity-founded bridge-to-luxury cosmetic brand.
Lists on the National Stock Exchange (NSE: NYKAA) and BSE; shares surge 89% on debut, valuing FSN E-Commerce at nearly ₹1 lakh crore ().
Launches Superstore by Nykaa, a B2B wholesale platform connecting beauty and personal care brands directly with hundreds of thousands of offline regional retail stores across India.
Partners with Gulf retail conglomerate Apparel Group to launch 'Nysaa,' opening its first international luxury beauty store at City Centre Mirdif, Dubai.
Acquired a majority controlling stake in Kolkata-based direct-to-consumer clean skincare brand Dot & Key to expand Nykaa's proprietary House of Brands into fruit-forward, dermatologically active facial care.
Acquired on-trend fashion jewellery brand Pipa Bella to expand Nykaa Fashion's accessories portfolio for Gen-Z and millennial women.
Acquired early-stage fashion e-commerce platform 20Dresses to secure in-house fashion design, pattern-making, and private label manufacturing capabilities ahead of launching Nykaa Fashion.
Since its establishment in 2012, Nykaa expanded from an early-stage venture into a recognized leader in Beauty & Personal Care (BPC), Fashion E-Commerce, Omnichannel Retail & Cosmetics, overcoming key market challenges.
Over its history, Nykaa executed decisive strategic pivots toward scalable monetization and digital distribution, securing its current market leadership.
By continually modernizing operations and embracing workflow automation, Nykaa maintains resilience through changing technological and economic cycles.