Myntra
Company History
Myntra History: Founding, Growth & Key Milestones
Founded 2007 in Bengaluru, India
When was Myntra founded?
Myntra was founded in 2007 in Bengaluru, India by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena, making it 19 years old.
- Founded
- 2007
- Founding place
- Bengaluru, India
- Founders
- Mukesh Bansal, Ashutosh Lawania and Vineet Saxena
- Headquarters today
- Bengaluru, Karnataka, India
- Milestones documented
- 12 (2007–2026)
- Current CEO
- Sharon Pais
- Acquisitions
- 5
| Year | Event |
|---|---|
| 2007 | Myntra Founded in Bengaluru |
| 2011 | The Historic Pivot to Pure-Play Fashion E-Commerce |
| 2012 | Launch of In-House Private Label 'Roadster' |
| 2014 | Acquired by Flipkart |
| 2015 | App-Only Move |
| 2016 | Acquired Jabong.com |
| 2018 | Walmart Acquires Flipkart Group for $16 Billion |
| 2021 | Logo Changed |
| 2022 | Nandita Sinha Appointed Chief Executive Officer |
| 2023 | Launch of Myntra FWD (Gen Z Fast Fashion Hub) |
| 2025 | Net Profit Reaches ₹548 Crore |
| 2026 | Sharon Pais Takes Over From Nandita Sinha |
- Where was Myntra founded?
- Myntra was founded in Bengaluru, India in 2007.
- Who founded Myntra?
- Myntra was founded by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena.
- When did Myntra start?
- Myntra was founded in 2007.
- How old is Myntra?
- Myntra is 19 years old as of 2026.
Founding Story
Mukesh Bansal started Myntra in Bangalore in 2007, selling custom-printed mugs and mousepads for corporate gifting. The business was hard to scale. In 2011, seeing e-commerce grow in India with no strong fashion retailer, he closed the gifting business and turned Myntra into an online clothing store. That change made it the leader in Indian fashion e-commerce.
Founders
Mukesh Bansal
Mukesh Bansal co-founded Myntra in 2007. Originally launching the site as a platform for personalized gift items (like custom mugs), he quickly realized the massive, totally untapped potential in selling branded fashion online to Indian consumers. Under his leadership, Myntra completely dominated Indian fashion e-commerce before executing a highly strategic, massive $300 million sale to Flipkart in 2014. Mukesh Bansal was born in 1975. Bansal was born in September 1975. He also co-founded Cult.Fit and Meraki Labs.
Ashutosh Lawania
Ashutosh Lawania co-founded Myntra in 2007 alongside Mukesh Bansal. He played an absolutely critical role in building out the incredibly complex logistics and supply chain network required to reliably deliver fashion goods across the highly fragmented Indian postal system in the early days of e-commerce. (Exact birth year remains publicly undisclosed).
Vineet Saxena
Vineet Saxena co-founded Myntra in 2007. He was highly instrumental in the early technical build-out of the platform, helping transition the site from selling personalized gifts into a massive, highly robust fashion catalog capable of handling millions of SKUs. (Exact birth year remains publicly undisclosed).
Key Milestones
Myntra Founded in Bengaluru
Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena launched Myntra as a personalized gifts site.
Source: en.wikipedia.orgThe Historic Pivot to Pure-Play Fashion E-Commerce
Pivoted from personalized gifts to fashion apparel, onboarding top global and Indian brands.
Source: en.wikipedia.orgLaunch of In-House Private Label 'Roadster'
Introduced Roadster, which became one of Myntra's largest in-house casualwear labels.
Source: en.wikipedia.orgAcquired by Flipkart
Flipkart acquired Myntra in a deal valued at about ₹2,000 crore (roughly $330 million).
Source: en.wikipedia.orgApp-Only Move
Myntra shut its website in May 2015 to sell only through its mobile app, and reopened the website in 2016.
Source: en.wikipedia.orgWalmart Acquires Flipkart Group for $16 Billion
Walmart acquired controlling stake in Flipkart, providing global retail supply chain backing.
Source: en.wikipedia.orgLogo Changed
Myntra changed its logo in January 2021 after a complaint that the design was offensive.
Source: en.wikipedia.orgNandita Sinha Appointed Chief Executive Officer
Former Flipkart executive Nandita Sinha became CEO; Myntra turned profitable in FY24 under her leadership.
Source: en.wikipedia.orgLaunch of Myntra FWD (Gen Z Fast Fashion Hub)
Unveiled dedicated trend-first fashion portal with weekly micro-drops and creator styling.
Source: en.wikipedia.orgNet Profit Reaches ₹548 Crore
FY25 operating revenue rose 18% to ~$701 million (₹6,043 crore) and net profit jumped about 18-fold to ~$63.6 million (₹548 crore).
Source: entrackr.comSharon Pais Takes Over From Nandita Sinha
Sharon Pais was named head of Myntra in April 2026; Sinha later became CEO of Swiggy Instamart from 3 August 2026.
Source: economictimes.indiatimes.comMajor Acquisitions
Native5
2015Myntra acquired Native5 in 2015.
Jabong.com
2016Acquired leading fashion e-commerce rival from Global Fashion Group to consolidate Indian online apparel.
Cubeit
2016Myntra acquired Cubeit in 2016.
Witworks
2018Myntra acquired Witworks in 2018.
Pretr Online Services Pvt
2018Myntra acquired Pretr Online Services Pvt in 2018.
Keep researching Myntra
Myntra Company History FAQ
What are the major historical milestones in Myntra's evolution since 2007?
Key milestones include its 2007 founding as a personalized gifts portal, pivoting to fashion e-commerce in 2011, acquisition by Flipkart in 2014 for about $232 million (₹2,000 crore), acquiring Jabong in 2016, launching the 'Myntra Insider' program in 2018, launching Myntra Beauty in 2020, and introducing Myntra FWD for Gen-Z in 2023.
When did Myntra transition from a B2B personalization portal to a fashion marketplace?
Between 2010 and 2011, Myntra recognized the large untapped potential of branded fashion retail in India and executed a complete strategic pivot, onboarding top national apparel brands like Nike, Puma, and Levi's.
What was Myntra's famous 'app-only' experiment in 2015 and how was it resolved?
In May 2015, Myntra shut down its desktop website to operate exclusively as a mobile app; however, customer feedback and lost desktop transactions led Myntra to successfully relaunch its full desktop website in June 2016.
When did Walmart acquire indirect majority ownership of Myntra?
In August 2018, Walmart completed its historic $16 billion acquisition of a 77% controlling stake in Flipkart Group, bringing Myntra under Walmart's global retail umbrella.
How did Myntra launch its industry-defining 'End of Reason Sale' (EORS)?
Myntra launched the first End of Reason Sale in January 2015, creating a well-known bi-annual retail cultural phenomenon in India that consistently generates record-breaking sales volumes and app traffic.
How did Myntra adapt its operations during the 2020 pandemic lockdowns?
During 2020, Myntra expanded into personal care and protective essentials, partnered with hundreds of offline mall retailers for contactless fulfillment, and scaled its loungewear and casual fashion catalog.
When did Myntra enter the live video and social commerce space?
In late 2021, Myntra introduced M-Live and Myntra Studio, integrating interactive real-time video shopping hosted by prominent fashion influencers directly inside its mobile application.
What is Myntra's corporate market positioning as of 2024 to 2026?
By 2026 Myntra was India's largest fashion e-commerce platform and the only profitable Flipkart group unit, with FY25 revenue of ~$701 million (₹6,043 crore) and ~$63.6 million (₹548 crore) net profit. Sharon Pais took over leadership in April 2026.
How did Myntra start as a personalized gifts company in 2007?
Myntra was founded in February 2007 in Bengaluru by IIT Kanpur alumni Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. It originally operated as an on-demand custom merchandise portal, printing corporate logos, photos, and slogans on t-shirts, mugs, and calendars. In 2010, the founders recognized that unbranded corporate gifting had limited scale and pivoted Myntra into a multi-brand online fashion e-commerce platform.
What was the famous 2015 "App-Only" controversy at Myntra?
In May 2015, Myntra made the radical and controversial decision to shut down its desktop website entirely, forcing all users to shop exclusively via its mobile application. While smartphone adoption was booming in India, consumers strongly pushed back against the loss of large-screen browsing, resulting in an estimated 10% drop in sales. Myntra reversed the decision in May 2016, relaunching its desktop website.
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