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Target Corporation

RetailFounded 1902
Reviewed by Swet Parvadiya
Company data updated: October 2026

Founders

Who Founded Target?

George Dayton · Founded 1902 · HQ today: Minneapolis, Minnesota

Who founded Target?

Target was founded by George Dayton in 1902 in Minneapolis, Minnesota, United States. It is now led by Michael Fiddelke.

Founders
George Dayton
Founded
1902
Headquarters
Minneapolis, Minnesota
Number of founders
1
Current CEO
Michael Fiddelke (since 2026)
Where was Target founded?
Target was founded in Minneapolis, Minnesota, United States in 1902. en.wikipedia.org
When was Target founded?
Target was founded in 1902.
Who started Target?
Target was founded by George Dayton.
How old is Target?
Target is 124 years old as of 2026.

Founding Story

George Dayton, a banker and real estate investor, founded the Dayton Dry Goods Company in Minneapolis, Minnesota, in 1902. For decades it operated as a traditional regional department store. In 1962, the company opened its first Target discount store in Roseville, Minnesota, applying department store aesthetics and merchandising to a mass-market discount model. This 'cheap chic' strategy proved so successful that the parent company eventually sold off its other retail brands, including Mervyn's and Marshall Field's, renaming itself Target Corporation in 2000 to reflect its core business.

George Dayton

Co-founder 1902

Background

George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company. Dayton, a banker and real-estate investor by background rather than a career retailer, brought financial discipline and a long-term investment mindset to the store, emphasizing quality merchandise and customer trust over aggressive discounting. The company he built grew through the twentieth century into the Dayton-Hudson Corporation after a 1969 merger with the J.L. Hudson Company, and opened its first discount-format Target store in Roseville, Minnesota, in 1962 as a lower-margin, higher-volume complement to its traditional department stores. Dayton-Hudson formally renamed itself Target Corporation in 2000 once the discount chain had become the dominant part of the business, completing a transformation from a single Minneapolis dry-goods store into one of the largest retailers in the United States. Dayton also established the Dayton Foundation, committing a fixed percentage of company profits to charitable giving annually, a philanthropic model that later influenced Targets continued corporate giving programs decades after his death. Historical records of Daytons personal life outside the business remain relatively sparse compared to more extensively documented contemporaries, though his institutional legacy through the Target name and the Dayton family philanthropic foundation remains prominent in Minneapolis civic life today. The original Goodfellows store site in downtown Minneapolis is now commemorated with a historical marker noting its role in Target Corporation origins.

Role at Target Corporation

George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company. Dayton, a banker and real-estate investor by background rather than a career retailer, brought financial discipline and a long-term investment mindset to the store, emphasizing quality merchandise and customer trust over aggressive discounting. The company he built grew through the twentieth century into the Dayton-Hudson Corporation after a 1969 merger with the J.L. Hudson Company, and opened its first discount-format Target store in Roseville, Minnesota, in 1962 as a lower-margin, higher-volume complement to its traditional department stores. Dayton-Hudson formally renamed itself Target Corporation in 2000 once the discount chain had become the dominant part of the business, completing a transformation from a single Minneapolis dry-goods store into one of the largest retailers in the United States. Dayton also established the Dayton Foundation, committing a fixed percentage of company profits to charitable giving annually, a philanthropic model that later influenced Targets continued corporate giving programs decades after his death. Historical records of Daytons personal life outside the business remain relatively sparse compared to more extensively documented contemporaries, though his institutional legacy through the Target name and the Dayton family philanthropic foundation remains prominent in Minneapolis civic life today. The original Goodfellows store site in downtown Minneapolis is now commemorated with a historical marker noting its role in Target Corporation origins.

George Dayton was born in 1857 in Clifton Springs.

Target Corporation: CEO & Leadership History

Full timeline →

Michael Fiddelke

Chief Executive Officer

2026 – Present

Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%. He has cut prices on more than 10,000 frequently purchased items while investing in newness, same-day delivery and store experience.

Brian Cornell

Former Chairman and CEO

2014 – 2026

Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following quarters. His tenure also included high-profile controversies over Target's approach to social and political issues in its marketing, which drew both customer boycotts and counter-boycotts at different points.

Gregg Steinhafel

Chairman, President and CEO

2008 – 2014

Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.

Robert J. Ulrich

Chairman and CEO

1994 – 2008

Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.

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Who Founded Target? FAQ

Who was the original founder of the enterprise that became Target Corporation?

The company was founded in 1902 by George Draper Dayton (1857–1938), a banker and merchant who purchased Goodfellow's department store in downtown Minneapolis, Minnesota, and incorporated the Dayton Dry Goods Company.

What was George Draper Dayton's background before entering retail?

Born in Clifton Springs, New York, in 1857, Dayton was the son of a physician. He moved to Minnesota during the economic panic of 1883, working in banking, mortgages, and real estate in Worthington, Minnesota, before acquiring commercial real estate on Nicollet Avenue in Minneapolis.

What foundational ethical principles did George Draper Dayton establish?

Dayton was a deeply principled Presbyterian who believed business was a moral trust. He insisted on absolute truth in advertising, refused to sell liquor, instituted fair return policies, and established a corporate policy of donating a percentage of annual profits to local community charities.

Who was Douglas Dayton and what was his role as Target's founding President?

Douglas J. Dayton (1924–2013), the grandson of George Draper Dayton, was the visionary executive who spearheaded the creation of the Target discount format. He served as the first President of Target Stores from its launch in 1962 until 1968, proving the viability of upscale discounting.

How did the Dayton family pioneer the modern suburban shopping mall?

In 1956, the Dayton family built Southdale Center in Edina, Minnesota, designed by renowned architect Victor Gruen. Southdale was the world's first fully enclosed, climate-controlled suburban shopping mall, revolutionizing American retail architecture.

What challenge did Douglas Dayton face when pitching Target to his family board in 1961?

In 1961, Douglas and his brothers had to convince the conservative Dayton department store board to invest $5 million in opening an untested discount store chain. Douglas argued that if Dayton's didn't cannibalize its own department store business with lower prices, competitors would.

How did the founders come up with the name "Target" and the bullseye logo?

In 1961, Dayton's director of publicity, Stewart K. Widdess, evaluated over 200 potential names. He chose "Target" because "as a marksman's goal is to hit the center bullseye, the new store did much the same in terms of goods, services, and value," pairing it with the iconic red-and-white bullseye logo.

What role did the five Dayton brothers play in scaling the business?

The five Dayton brothers—Donald, Bruce, Wallace, Kenneth, and Douglas—collectively managed the family enterprise from 1950 to the 1970s. Donald served as CEO of Dayton's, while Douglas led the Target discount chain, maintaining remarkable family unity and corporate vision.

What philanthropic tradition did the Dayton family institute in Minnesota?

In 1946, the Dayton family established the "5% Club"—committing 5% of the company's pre-tax profits to charitable community causes. Target continues this legacy today, donating hundreds of millions in cash and product grants to education, the arts, and social services.

What prominent public service roles did Dayton family descendants hold?

The Dayton family became one of Minnesota's most prominent civic dynasties. Mark Dayton, great-grandson of founder George Draper Dayton, served as a United States Senator (2001–2007) and the 40th Governor of Minnesota (2011–2019).

When did founder George Draper Dayton pass away?

George Draper Dayton passed away in February 1938 at age 80 in Minneapolis. His passing was mourned across the Upper Midwest, and his department store legacy was carried on by his son George Nelson Dayton and his five grandsons.

How is the founders' legacy honored in Target's culture today?

Target honors George Draper and Douglas Dayton through its enduring commitment to design excellence, community philanthropy, and the timeless corporate motto "Expect More. Pay Less.", which bridges the founders' dry goods integrity with modern mass retail.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.