Target Corporation
Company History
Target History: Founding, Growth & Key Milestones
Founded 1902 in Minneapolis, Minnesota, United States
When was Target founded?
Target was founded in 1902 in Minneapolis, Minnesota, United States by George Dayton, making it 124 years old.
- Founded
- 1902
- Founding place
- Minneapolis, Minnesota, United States
- Founders
- George Dayton
- Headquarters today
- Minneapolis, Minnesota
- Milestones documented
- 12 (1902–2026)
- Current CEO
- Michael Fiddelke
- Acquisitions
- 3
| Year | Event |
|---|---|
| 1902 | Dayton Company is founded |
| 1962 | First Target store opens |
| 2000 | Company becomes Target Corporation |
| 2013 | Target Data Breach |
| 2014 | Dermstore Acquired |
| 2015 | Target Exits Canada |
| 2017 | Target acquires Shipt and Grand Junction |
| 2020 | Stores become fulfillment hubs |
| 2025 | Michael Fiddelke named next CEO |
| 2026 | FY2025 revenue is reported |
| 2026 | Q1 FY2026 sales rebound |
| 2026 | Q2 FY2026 growth and raised outlook |
- Where was Target founded?
- Target was founded in Minneapolis, Minnesota, United States in 1902. en.wikipedia.org
- What was Target originally called?
- Target was originally called Goodfellow Dry Goods and the Dayton Company. The first store under the Target name opened in May 1962 in Roseville, Minnesota. en.wikipedia.org
- Who founded Target?
- Target was founded by George Dayton.
- How old is Target?
- Target is 124 years old as of 2026.
- When did Target start?
- Target was founded in 1902.
Founding Story
George Dayton, a banker and real estate investor, founded the Dayton Dry Goods Company in Minneapolis, Minnesota, in 1902. For decades it operated as a traditional regional department store. In 1962, the company opened its first Target discount store in Roseville, Minnesota, applying department store aesthetics and merchandising to a mass-market discount model. This 'cheap chic' strategy proved so successful that the parent company eventually sold off its other retail brands, including Mervyn's and Marshall Field's, renaming itself Target Corporation in 2000 to reflect its core business.
Founders
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company. Dayton, a banker and real-estate investor by background rather than a career retailer, brought financial discipline and a long-term investment mindset to the store, emphasizing quality merchandise and customer trust over aggressive discounting. The company he built grew through the twentieth century into the Dayton-Hudson Corporation after a 1969 merger with the J.L. Hudson Company, and opened its first discount-format Target store in Roseville, Minnesota, in 1962 as a lower-margin, higher-volume complement to its traditional department stores. Dayton-Hudson formally renamed itself Target Corporation in 2000 once the discount chain had become the dominant part of the business, completing a transformation from a single Minneapolis dry-goods store into one of the largest retailers in the United States. Dayton also established the Dayton Foundation, committing a fixed percentage of company profits to charitable giving annually, a philanthropic model that later influenced Targets continued corporate giving programs decades after his death. Historical records of Daytons personal life outside the business remain relatively sparse compared to more extensively documented contemporaries, though his institutional legacy through the Target name and the Dayton family philanthropic foundation remains prominent in Minneapolis civic life today. The original Goodfellows store site in downtown Minneapolis is now commemorated with a historical marker noting its role in Target Corporation origins. George Dayton was born in 1857 in Clifton Springs.
Key Milestones
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
Source: corporate.target.comFirst Target store opens
The first Target discount store opens in Roseville, Minnesota.
Source: corporate.target.comCompany becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
Source: corporate.target.comTarget Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
Source: en.wikipedia.orgDermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
Source: en.wikipedia.orgTarget Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
Source: en.wikipedia.orgTarget acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
Source: sec.govStores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
Source: sec.govMichael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
Source: corporate.target.comFY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
Source: sec.govQ1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
Source: corporate.target.comQ2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
Source: corporate.target.comMajor Acquisitions
Dermstore
2014Target acquired online beauty retailer Dermstore in 2014 to expand its beauty e-commerce capabilities.
Shipt
2017Target acquired same-day delivery platform Shipt for about $550 million to accelerate same-day delivery.
Grand Junction
2017Target acquired Grand Junction, a San Francisco-based transportation-technology startup founded in 2014 whose software coordinated local delivery through a network of more than 700 carriers, to improve last-mile delivery technology.
Keep researching Target
Target Company History FAQ
When, where, and by whom was Target Corporation originally founded?
Target traces its origins to 1902 in Minneapolis, Minnesota, when George Draper Dayton founded the Dayton Dry Goods Company (later Dayton's department store). The first modern "Target" discount store was opened on May 1, 1962, in Roseville, Minnesota, under the leadership of Dayton's grandson Douglas Dayton.
What inspired the creation of the first Target discount store in 1962?
In the early 1960s, Dayton department store executives recognized that suburbanization and automobile ownership were fueling demand for convenient, low-cost shopping. They envisioned an "upscale discount" format offering fashionable department-store-quality goods at discount prices, launching Target on May 1, 1962 (the same year Walmart and Kmart debuted).
What was Dayton-Hudson Corporation and when did it become Target Corporation?
In 1969, Dayton Corporation merged with Detroit-based J.L. Hudson Company to form Dayton-Hudson Corporation. By 2000, Target discount stores generated over 80% of company revenues, prompting the corporation to officially rename itself Target Corporation in 2000 and trade under the ticker symbol TGT.
Why did Target sell off its legacy department store chains like Marshall Field's and Mervyn's?
In 2004, Target Corporation made the strategic decision to divest its legacy department store divisions, selling Mervyn's to an investment consortium and Marshall Field's to May Department Stores for $3.2 billion, focusing 100% of capital and management bandwidth on the core Target brand.
What was the massive Thanksgiving 2013 payment card data breach?
In December 2013, Target suffered one of the largest corporate cybersecurity breaches in history, compromising payment card records and personal details of over 70 million customers. The scandal decimated holiday sales, damaged consumer trust, and led to the resignation of CEO Gregg Steinhafel in May 2014.
When did Brian Cornell become CEO and what was his initial turnaround strategy?
Brian Cornell was appointed Chairman and CEO of Target in August 2014, the first outside CEO in company history. Cornell immediately stabilized operations, prioritized five core merchandise categories (Style, Baby, Kids, Beauty, and Wellness), and committed $7 billion to remodel stores and upgrade digital logistics.
What happened during Target's ill-fated expansion into Canada (2013–2015)?
Target entered Canada in 2013 by acquiring 124 former Zellers store leases. Plagued by catastrophic supply chain software glitches, bare shelves, and uncompetitive pricing, Target closed all 133 Canadian stores in January 2015, recording a massive $5.4 billion pre-tax impairment loss.
How did Target transform its retail stores into digital fulfillment hubs?
Rather than spending billions building dedicated e-commerce fulfillment warehouses, Cornell turned Target's 1,950+ stores into localized micro-fulfillment hubs. Today, Target stores fulfill over 95% of the company's digital sales through in-store pickup, Drive Up curbside service, and ship-from-store delivery.
What was the landmark acquisition of Shipt in 2017?
In December 2017, Target acquired Birmingham-based same-day delivery platform Shipt for $550 million. The acquisition enabled Target to offer same-day home delivery of groceries, household essentials, and apparel nationwide in under two hours.
How did Target's Drive Up curbside pickup service revolutionize convenience?
Launched nationwide in 2018, Drive Up allows shoppers to place orders via the Target app and have associates place bags directly into their vehicle trunks in under two minutes with zero fees or order minimums, driving explosive customer retention and NPS scores.
How did the popular nickname "Tar-zhay" shape the brand's upscale discount image?
Affectionately pronounced with a mock French accent ("Tar-zhay"), the nickname reflects Target's unique cultural status as a stylish, design-forward discount store that consumers proudly brag about shopping at, reinforced by iconic limited-edition designer collaborations (Missoni, Isaac Mizrahi, Lilly Pulitzer).
What is Michael Fiddelke's leadership role at Target?
Michael Fiddelke served as Target's CFO and COO before becoming CEO on February 1, 2026. Brian Cornell, whom he succeeded, became executive chair of the board on the same date.
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