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Target Corporation

RetailFounded 1902
Reviewed by Swet Parvadiya
Company data updated: October 2026

Leadership History

Target: CEO History

4 leaders · 1994 to present

Who is the CEO of Target?

Michael Fiddelke is the CEO of Target, in the role since 2026. The first chief executive was Robert J. Ulrich, from 1994.

Current CEO
Michael Fiddelke (since 2026)
First CEO
Robert J. Ulrich (1994)
Leaders documented
4
Founded
1902
NameRoleFromToYears in role
Michael FiddelkeChief Executive Officer2026Present< 1
Brian CornellFormer Chairman and CEO2014202612
Gregg SteinhafelChairman, President and CEO200820146
Robert J. UlrichChairman and CEO1994200814
Who was CEO of Target before Michael Fiddelke?
Brian Cornell was CEO of Target from 2014 to 2026, before Michael Fiddelke took over in 2026.

Company Overview

Target is a retailer whose value comes from making mass retail feel curated. The business is strongest when stores, digital channels, owned brands and fulfillment services reinforce one another. The company is headquartered in Minneapolis, Minnesota.

Michael Fiddelke

Chief Executive Officer

2026 – Present

0 years (current)

Key Decisions & Impact

Fiddelke interned at Target in 2003 while earning his MBA at Northwestern's Kellogg School, joined full-time in 2004 after a stint at Deloitte Consulting, and rose through finance, merchandising, human resources, and operations over 22 years -- including serving as CFO from 2019 to 2024 and then COO -- before being named CEO effective February 1, 2026, succeeding Brian Cornell.

Legacy

Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%. He has cut prices on more than 10,000 frequently purchased items while investing in newness, same-day delivery and store experience.

Brian Cornell

Former Chairman and CEO

2014 – 2026

12 years

Key Decisions & Impact

Cornell became Target's CEO in 2014 -- the first outside hire for the role in the company's history -- and led store modernization, expansion of Target's owned-brand portfolio, and the build-out of same-day delivery and fulfillment through acquisitions like Shipt and Grand Junction (both 2017). He served for about 11 years before Target named Michael Fiddelke, a longtime internal executive, as his successor.

Legacy

Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following quarters. His tenure also included high-profile controversies over Target's approach to social and political issues in its marketing, which drew both customer boycotts and counter-boycotts at different points.

Gregg Steinhafel

Chairman, President and CEO

2008 – 2014

6 years

Key Decisions & Impact

Steinhafel succeeded Robert Ulrich as chief executive in 2008. He led Target's 2013 expansion into Canada, opening more than 120 stores in one year, and was chief executive when the 2013 holiday-season data breach exposed payment-card details of about 40 million customers.

Legacy

Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.

Robert J. Ulrich

Chairman and CEO

1994 – 2008

14 years

Key Decisions & Impact

Ulrich became chief executive of Dayton Hudson Corporation in 1994, expanded the Target discount chain and renamed the company Target Corporation in 2000. He sold the Marshall Field's and Mervyn's department store chains to focus on Target.

Legacy

Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.

Challenges & Strategic Context

Target faces discretionary-demand swings, intense competition, margin pressure from fulfillment and wages, inventory execution risk, shrink, brand perception issues and the need to refresh its style-and-value promise.

Target CEO and Leadership FAQ

Who is Target's current CEO and who chairs its board?

Michael Fiddelke became Target's CEO on February 1, 2026, succeeding Brian Cornell. Cornell moved to executive chair of Target's board on the same date; CEO and board chair are separate roles.

Source

What was Brian Cornell's executive background before joining Target?

Cornell graduated with a Bachelor of Science from the University of California, Los Angeles (UCLA). He built a distinguished retail career, serving as CEO of PepsiCo Americas Foods, CEO of Sam's Club (Walmart), CEO of Michaels, and Executive Vice President at Safeway.

Who was George Draper Dayton and how did he lead the early company (1902–1938)?

George Draper Dayton was the founding patriarch who purchased Goodfellow's dry goods store in downtown Minneapolis in 1902, renaming it Dayton Dry Goods Company. Known for strict Presbyterian ethics, fair pricing, and community philanthropy, he established the company's high standards of business integrity.

Who was Douglas Dayton and what was his role in creating Target?

Douglas Dayton, grandson of George Draper Dayton, was appointed the first President of Target Stores in 1962. Douglas championed the discount store format, convincing the family department store board to fund the Roseville store and setting the foundation for the mass discount chain.

Who was Bob Ulrich and how did he build Target into a retail powerhouse (1994–2008)?

Bob Ulrich served as Chairman and CEO of Target from 1994 to 2008. Ulrich orchestrated Target's explosive nationwide store expansion, cultivated the iconic "Tar-zhay" cheap-chic design image, divested department stores, and grew annual revenues from $15B to over $63 billion.

Why did CEO Gregg Steinhafel resign from Target in May 2014?

Gregg Steinhafel served as CEO from 2008 to 2014. He was forced to resign following back-to-back crises: the devastating Thanksgiving 2013 cybersecurity data breach compromising 70 million customers, and the catastrophic multi-billion-dollar operational failure of Target Canada.

How did Brian Cornell handle the Target Canada crisis immediately upon taking office?

Just months after becoming CEO in late 2014, Cornell made the bold decision to cut losses and completely exit Canada in January 2015, shutting down all 133 stores and taking a $5.4B write-down, refocusing 100% of executive energy and capital on fixing the core U.S. business.

What was Brian Cornell's historic $7 billion capital reinvestment gamble in 2017?

In early 2017, when Wall Street urged retailers to close stores to mimic Amazon, Cornell shocked analysts by announcing a $7 billion investment to remodel stores, raise worker wages, and use stores as digital fulfillment hubs. The strategy paid off massively, driving record revenue and market share gains.

What awards and recognitions has Brian Cornell earned during his tenure?

Cornell was named "Retailer of the Year" by the National Retail Federation (NRF) and named "Businessperson of the Year" by CNN and Fortune, praised for navigating Target through the pandemic and transforming it into a digital commerce leader.

What roles did Michael Fiddelke hold before becoming Target CEO?

Fiddelke held leadership roles in Target's merchandising, finance, operations and human resources functions. He served as CFO and then COO before becoming CEO in February 2026.

Source

When did Brian Cornell stop serving as Target CEO?

Brian Cornell's CEO tenure ended on January 31, 2026. Michael Fiddelke succeeded him on February 1, 2026, and Cornell became executive chair of the board.

Source

What is Brian Cornell's long-term legacy at Target Corporation?

Cornell will be remembered as the visionary leader who rescued Target from crisis, proved that physical brick-and-mortar stores are ultimate digital fulfillment assets, scaled iconic private brands, and established Target as an indispensable American shopping destination.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.