William Nanda Bissell

William Nanda Bissell holds an incredibly unique, highly operational background blending elite Western liberal arts education with deep grassroots community organizing in rural India. Having spent his early career successfully managing the Bhadrajun Artisans Trust cooperative in Rajasthan, this highly rigorous background in decentralized rural logistics provided the exact strategic framework required to scale Fabindia's massive, artisan-owned supply chain.

William Nanda Bissell is a highly prominent Indian-American business executive and the transformative Managing Director of Fabindia. The son of founder John Bissell, William graduated from Wesleyan University before returning to India to establish a rural artisans' cooperative in Rajasthan. Following his father's stroke in the late 1990s, he formally took over the leadership of Fabindia. Under his incredibly aggressive executive direction, the company rapidly expanded from a small handful of stores into a massive, pan-Indian retail powerhouse with hundreds of locations globally. He famously implemented 'inclusive capitalism,' restructuring the massive corporate supply chain to make rural artisans active shareholders. His massive strategic vision successfully diversified Fabindia into organic foods, personal care, and furniture, completely dominating the ethnic retail market.