Zillow Group, Inc.
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Acquisitions
4
Total Acquisitions
$3.6B
Disclosed Deal Value
2023
$500M
Acquired the premier CRM software platform used by high-performing residential real estate agent teams.
Connected Zillow buyer leads directly into agent conversion pipelines and client relationship software.
Deepened real estate agent ecosystem lock-in and elevated transaction conversion efficiency.
2021
$500M
Acquired the dominant real estate home showing management and scheduling platform.
Allowed Zillow to integrate instant automated home tour scheduling directly onto listing pages.
Enabled frictionless home touring scheduling for buyers and listing agents.
2015
$2.5B
Acquired its largest online real estate portal rival to unify consumer audience reach and advertising scale.
Gave Zillow uncontested leadership in US residential online search traffic.
Consolidated consumer audience traffic and eliminated redundant sales and marketing costs.
2015
$108M
Acquired digital real estate transaction management and e-signature software platform.
Enabled real estate agents and brokers to manage contracts, disclosures, and electronic signatures online.
Provided foundational digital transaction workflow capability.
Zillow expands by increasing transaction conversion through enhanced agent partner integrations, scaling Zillow Home Loans origination, expanding multifamily rental syndication agreements, and providing real estate agents with mission-critical SaaS tools (Follow Up Boss, ShowingTime, Dotloop).
Zillow Group monetizes residential real estate transactions through four primary pillars: Residential Premier Agent (connecting buyer and seller leads to real estate agents on subscription and flex-commission models), Rentals (charging property managers and landlords listing and applicant screening fees), Mortgages (earning origination fees via Zillow Home Loans), and Software/Media (charging SaaS fees for agent CRM Follow Up Boss and showing coordination software ShowingTime, alongside display media advertising).
Zillow bought Trulia in 2015 for $2.5B to consolidate consumer real estate web traffic and streamline advertising operations.
Zillow acquired Follow Up Boss in 2023 for $500M to integrate the top real estate agent CRM platform into its transaction pipeline.